2. 1- Kortingsbonnen
Exclusive deals and discounts
• Reward your fans and generate sales revenue with Facebook
exclusive offers.
• The Facebook Coupon App also features:
– Track who downloaded a coupon and who redeemed it
– Choose between a unique code for all coupons or different codes for
each participant
– Import your own coupon codes if you are using a third-party e-
commerce system
– Recruit fans from your point of sale through QR codes and the mobile
version of the app
– At the POS, scan the coupons with a Smartphone to efficiently
monitor their use
– Recruit the best fans: the ones truly interested in your products
– Export the list of participants who have downloaded a coupon, and
those who have redeemed it
– Limit access to your Coupon app by age and country

3. Kortingsbonnen
• Campaign duration: 11 days
• Prizes offered: Much reduced price on
the item they promote, for a limited
time and while supplies last.
• Why we picked this campaign:
Centered on Valentine’s Day, this
campaign used this date to promote the
brand’s main article. Why not offer a
Beanie at a much reduced price? Very
good way to use the coupon app, at this
price, even if you don’t need one, you
are tempted to get one. A good way to
secure customer loyalty, attract new
fans and boost sales. The brand gained
668 new fans during this short
campaign, the campaign was shared 75
times and users sent 181 invites.

4. 2 - Quiz
Who knows the most?
• Liven up your fans by challenging them on your Facebook page. You
can simultaneously test their knowledge and create virality!
• The Facebook Quiz Application also features:
– Choose from several criteria to calculate scores: correct answer,
response time and friends invitations.
– Boost virality: share button, invite friends and automated Open-Graph
sharing
– Additional viral option: automatic score increase for participants who
invite friends (+10 points per friend)
– Export your participants list and all information collected about them
– Simply add hint links to your questions and direct them to a page on
your website
– Easily identify cheaters, and ban them if necessary
– Limit access to your Quiz app by age and country
– Easily implement multi-lingual campaigns

5. Quiz
voorbeeld
• Campaign duration: 14 days
• Prizes offered: DJE-1500 headphones
• Why we picked this campaign: because DJs saved my life more than once! Because
when you love music as much as we do, then you want to have the latest best DJ
gear. No wonder this page gained 124 fans in 14 days. The campaign was shared
103 times and got 153 invites. This quiz was very challenging, it tested the
knowledge of the brand and making best time was a winning factor. Too bad we
could not participate…

6. Quiz
voorbeeld
• Campaign duration: 2 months
• Prizes offered: a trip for 2 to Bali, travel vouchers
• Why we picked this campaign: The prize is really attractive! Answer 5 simple questions and
stand a chance to win a trip for 2 to Bali (worth $1400) and ten $100 travel vouchers. The
campaign quotes “Refer as many friends to participate to increase your score.” it is a good
use of a campaign to gain new fans. Users sent 279 invites. This company used this quiz to
engage their community and challenge the knowledge of their brand by their fan base.

7. Quiz voorbeeld
• Campaign duration: 2 weeks
• Prizes offered: Books
Number of participants: 4900 participants
• Why we picked this campaign: This quiz is about the latest book by the owner of
the Facebook page. It’s a good challenge for fans. The page gained 1900 new fans
during the campaign, users did 800 shares and 450 invites. Good example of
community nurturing!

8. Quiz voorbeeld
• Campaign duration: 2 weeks
• Prizes offered: A trip to the promoted destination, 200€ in voucher for accommodation
Number of participants: 2100 participants
• Why we picked this campaign: This facebook quiz app campaign is about the location that is promoted. It’s a
good challenge to fans and allows them to learn more about this part of the world. The brand also partnered
up to offer the first prize, both brands can benefit from this partnership. The prize is big enough that it
attracted 1600 new fans!

9. 3 – Kansspel (Sweepstakes)
Everybody wants to be a winner!
• Install our Sweepstakes App on your Facebook page to attract and
engage your fan base!
• The Facebook Sweepstakes App also features:
– The most simple and efficient way to recruit new fans
– Schedule your draws’ date and time as you wish
– Boost virality: share button, invite friends and automated Open-Graph
sharing
– Additional viral option: double the chances of participants who invite
friends
– Easily identify cheaters, and ban them if necessary
– Export your participants list and all information collected about them
– Easily implement multi-lingual campaigns
– Limit access to your Sweepstakes app by age and country

10. Kansspel
voorbeeld
• Type of App: Sweepstakes, one draw
• Campaign duration: 1 week
Prizes offered: 10 kits including a bag, gadget and drinks
• Why we picked this campaign: Honestly? Because their visual is very cute, the colors feel
like sugar and fresh fruity drink, really nice design! This people magazine partnered with a
famous fruit drink brand to launch a sweepstakes campaign around the theme “re-fruit your
life”. It offers a small prize geared toward a younger demographic, thier core audience, but
the playfulness of the whole experience is engaging and everybody loves free gadgets. The
page did not gain many new likers throughout the campaign but an honest amount of
participants.

11. Kansspel
voorbeeld
• Type of App: Sweepstakes, 10
winners every Friday of the
duration of the campaign
• Campaign duration: 25 days
Prizes offered: chips to play
• Why we picked this
campaign: This campaign really
engaged the Page’s fan base. The
brand used Valentine’s day to
express their love for their fans by
giving out chips to play easily. The
campaign itself is a free game,
which gives a chance to win. It
really appeals to their core
audience, gamblers who love to
play and seek the excitement of a
possible win. As sharing increased
the chances to win, this campaign
was shared 501 times. Well done!

12. Kansspel voorbeeld
• Type of App: Sweepstakes with one prize a day
• Campaign duration: 1 month
Prizes offered: 2 units of their product
Number of participants: 16K
• Why we picked this campaign: This brand gained over 17000 news fans during this
campaign, a third of their audience visited the campaign and 30% participated. The
campaign gained 15000 shares and 14000 friend invites. Good turn out, great
outcome. Strong visuals, which uses their ads pictures. Easy-to-earn attractive prize
which targets their core audience.

13. Kansspel voorbeeld
• Type of App: Sweepstakes with one final draw
• Campaign duration: 10 days
• Prizes offered: 2 plane tickets to the promoted destination
• Why we picked this campaign: their visual is beautiful, the prize is perfect
not only to target their core audience but also to gain new fans. It is a big
and very attractive prize, the brand gained over 1600 fans thanks to this
campaign, a 2% increase in ten days ! 40% of their participants were new
fans.

14. 4 – Win Direct
Come back soon!
• Fun and easy to use, the instant winner application is an ideal way to
attract fans and keep them coming back.
• The Facebook Instant Win App also features:
– A great user experience: participants immediately know if they have the
winning entry
– A great app to recruit new fans: fast to implement, fun and easy to use
– Boost virality: share button, invite friends and automated Open-Graph
sharing
– Additional viral option: double the chances of participants who invite friends
– Easily identify cheaters, and ban them if necessary
– Export your participants list and all information collected about them
– Easily implement multi-lingual campaigns
– Limit access to your Instant Win app by age and country

15. Win Direct voorbeeld
• Type of App: Enter to win, one final draw
• Campaign duration: 24 days
• Prizes offered: 1 grand prize values $750 including 2 tickets to a basketball game,
dinner for 2 and 2 jerseys, 2nd prize is 2 tickets to a basketball game.
• Why we picked this campaign: This sports goods store partnered with a restaurant
and is offering a dinner for 2, 2 jerseys and 2 tickets to a basketball game in which
the local famous team is playing. This not only targets their core audience but also
is a way to attract more fans and make the contest appealing. Their campaign is
visually strong and is centered around a one time event. The big prize is very
inticing and the whole experience is appealing. Also, we dig basketball.

16. Win Direct voorbeeld
• Type of App: Instant Win, daily draw
• Campaign duration: 14 days
• Prizes offered: 2 tickets to an event sponsored by the bank
• Why we picked this campaign: It is playful! The jackpot visual is great, it
invites to play and emphasizes the strong chance to win. During the
campaign the page gained 2900 new fans, got 179 shares, and 115 invites.
The brand promotes the event they are sponsoring and since this event is
huge and well attended, the prize is attractive to new fans.

17. Win Direct voorbeeld
• Type of App: Instant-win (daily)
• Campaign duration: 15 days
• Prizes offered: Lingerie
• Why we picked this campaign: This campaign offers a strong
chance to win as it offers one prize per day and a chance to win
every day. The brand used Valentine’s day to promote their
lingerie line by offering a sexy item as prize. The visual is attractive
and the prize targets their audience.

18. 5 – Persoonlijkheids Test
Discover your fans’ hidden profiles!
• Animate your page, and engage your fans with our
Facebook Personality Test app!
• The Facebook Personality Test App also features:
– A fun way to learn more about who your fans really are!
– Encourage your fans to find out their friends true
personalities and go viral in no time
– Boost virality: share button, invite friends and automated
Open-Graph sharing
– Export your participants list and all information collected
about them
– Limit access to your Personality Test app by age and
country
– Easily implement multi-lingual campaigns

19. Persoonlijkheids Test voorbeeld
• Type of App: Personality Test
• Campaign duration: 1 month
• Prizes offered: None
• Why we picked this campaign: It is a really fun test. The page belongs to a
community that has a few events per year and has to keep their fan base
engaged all year round. This campaign is a perfect example of how
communities can animate their page. Geared towards the real geeks, this
personality test defines the kind of adventure that best suits them. Since we
are geeks too, we enjoyed taking this test!

20. Persoonlijkheids Test voorbeeld
• Campaign duration: 2 months
• Prizes offered: Hundreds of prizes
• Why we picked this campaign: This campaign is very well managed, and its results
proves it. It gives its participants strong chances to win as the brand offers
hundreds of small prizes totaling over $20 000. They display the test on the home
page of their webpage. They have gained 9100 new fans and increased by 25%
their fan base. 38% of the participants used their mobile phone to play.

21. 6 – Top Volgers
Spot your most active fans and run contests on your timeline!
• Identify your biggest fans daily, weekly, or monthly and automatically publish the winners on
your Timeline. The Top Fans App can help you run activity contests directly on your
Timeline by ranking your fans based on their total likes, comments and posts during the last
30 days.
• The Facebook Top Fan App also features:
– Choose to showcase your best fan every day, week or month
– Automatically publish your top fan on your Timeline with a personalized thank you message
– A great way to motivate your fans to engage with your content
– A score calculated according to an algorithm that takes the quantity of interactions but also its quality

22. 7 – Kies je Favoriet
Empower your fans with a vote!
• Post images, videos, or other content and let your fans
choose their favorite product or advertisement.
• The Facebook Fan Vote App also features:
– Let your fans give their opinion on your next ad campaign, their
favorite product or do it just for fun
– You can submit photos or videos to the votes of your fans
– Draw a winner among the voters at your option
– The possibility to identify cheaters, and if necessary to ban them
– Boost virality: share button, invite friends and automated Open-
Graph sharing
– Export your participants list and all information collected about
them
– Easily implement multi-lingual campaigns
– Limit access to your Fan Vote app by age and country

23. Kies je Favoriet
voorbeeld
• Campaign duration: 16 days
• Prizes offered: £ 100 to spend at
a Michelin Starred restaurant
• Why we picked this
campaign: Food is always a
rallying topic! We are foodies, and
so are a lot of people. Beautful
pictures of restaurants and dining
experiences are always
aesthetically pleasant and opens
the appetite and the desire to
particpate. Now I am hungry.
Anyhow, this Fan Vote campaign
brought 177 new fans to the page
and had a good turnout. The prize
is attractive but most importantly
interests the participants who are
already the company’s
customers.

24. Kies je Favoriet
voorbeeld
• Campaign duration: 2 weeks
• Prizes offered: A trip valued €1000
• Why we picked this campaign: this
campaigned had an enormous amount
of participants. It was super attractive
and easy to play. Figure out of which
lamp the genie came out, vote, and
you get a chance to win a €1000 trip.
Although the chances to win are
meager, the challenge is fun, engaging
and the prize is big enough to want to
try. During this campaign, the page
gained 7400 new fans, the contest was
shared 272 times and 114 invites were
sent. The brand also used this
campaign to communicate on the
success of their Facebook page and
the number of fans they have. Success
is always a good thing to communicate
on!
Vote for a lamp and win a trip!

25. Kies je Favoriet
voorbeeld
• Campaign duration: 10
days
• Prizes offered: None
• Why we picked this
campaign: It’s a good
example of Fan Vote app,
where fans are involved in
the nomination of the
laureate of an award. It is
very engaging and
entertains the strong lasting
relationship between the
brand and its fans.

26. Kies je Favoriet voorbeeld
• Campaign duration: 1 week
• Prizes offered: Gift cards
• Why we picked this campaign: It’s a good example
of Facebook Fan Vote app, where fans are to pick their
favorite outfit. A clear way to choose between 3 items,
3 neat visuals.
Pick your favorite outfit and win a gift card to this department store.

27. 8 - Petitie
Rally your fans!
• Your Facebook page is also a place of expression. Give
fans the opportunity to get involved in a cause by
signing your petition.

28. Content Applications
You can only find it
here!
• Your fan base
deserves to be
rewarded for their
loyalty – so offer
them something
special!

29. Events 2014
• Pasen 20 april
• Koningsdag 26 april
• Bevrijdingsdag 05 mei
• Moederdag 11 mei
• Vaderdag 15 juni
• Prinsjesdag 16 september
• Dierendag 04 oktober
• 12 ½ jaar Jubileum 06 november
• Kerst 25 december
• Nieuwjaar 01 januari