This document discusses gender and media. It introduces gender studies as a field that analyzes how race, ethnicity, sexuality and other factors intersect with gender. Gender studies challenges the distinction between sex and gender, arguing that both are socially constructed. The document examines how movies, advertising and other media influence ideas of beauty, masculinity and femininity from a young age. It also discusses Judith Butler's theory of gender as performative and looks at some examples of how historical advertising reflected and shaped gender norms.