Gender & Media
Outline

Gender? Sex? Woman and/or Men?


Representing beauty & ugliness at an early age


Revisiting theories of media effects


Introducing Gender Studies


“Advertising women”
What’s the first thing that comes up to
your mind when you hear the word...
Womanly
Manly
Says who?
What are the earliest movies
 you remember from YOUR
        childhood?
Familiar?
What does a “bad” woman look like?
What about the men?




Mickey Mouse Monopoly. Disney, Childhood & Corporate Power (2001)
How do movies, news shows,
 advertising, magazines, music videos
etc. affect our idea of beauty, ugliness,
     of what is womanly, or manly?
Revisiting theories of media effects...




                  vs.



                                    filipinovoices.com
Media        Gender
          ?
Studies       Studies
What is gender?

              What is sex?


          Biological construct?

            Social construct?

         What’s on your ID card?

What’s the word in Arabic for gender? sex?
Introducing Gender Studies




                                                                  http://www.fmarion.edu




    Gender studies is a field of interdisciplinary study which
       analyses race, ethnicity, sexuality and location.

Healey, J. F. (2003). "Race, Ethnicity, Gender and Class : the Sociology of Group Conflict and Change".
Judith Butler: gender performativity



  Challenged the distinction
 often made between sex &
gender; sex is biological while
     gender is culturally
        constructed.

 That is, both sex and gender
        are constructed.


                                  Gender Trouble: Feminism & the
                                   Subversion of Identity (1990)
Gender as a performative




It is a “doing” that makes gender what it claims it is. We
       are not a gender, we do or perform a gender.
Calling for “gender trouble”, for people to
trouble the categories of gender through
               performance
Looking at one example of relation
    between Gender & Media
http://owni.eu/2010/11/08/top-48-ads-that-would-never-be-allowed-today/
http://owni.eu/2010/11/08/top-48-ads-that-would-never-be-allowed-today/
http://owni.eu/2010/11/08/top-48-ads-that-would-never-be-allowed-today/
http://owni.eu/2010/11/08/top-48-ads-that-would-never-be-allowed-today/
http://www.youtube.com/watch?v=d77mMXahsME
Blog about it.


              Tweet about it.


A media image is a construction, therefore it
            can be changed!
Thank you!




www.altcity.me

Gender & media