This document discusses various topics relating to media and gender presentation. It begins by defining what media is, noting it is ubiquitous in contemporary society and comes in many forms. It then discusses how media functions as a single entity that communicates understandings of gender. Media is described as an institution that shares conventions through the construction of content and audiences. Television is used as an example of how the economics of media is driven through commercials and product placement targeted at audiences. The document also discusses how media exerts power over gender norms and representations, and influences social norms around issues like gender, race, and class.