2. WHAT IS A STEREOTYPE?
Stereotype: “a simplified and standardized conception or
image invested with special meaning and held in common by
members of a group”
Gender stereotypes are used to represent gender, status, and
social identity.
3. WHERE IS GENDER
STEREOTYPING TYPICALLY
SEEN?
• Magazines, newspapers, any form of public media literature
• Toys, books, clothing, accessories, aimed at children
• Books, clothing, accessories aimed at teens
• Films
• Music
• Video Games
10. WHY VIDEO GAMES?
Why are video games a big target?
AND WHY TEENS!?
Because the video game industry is one of the top grossing, making more
money than music and film.
And why teens? Because adolescents are mostly the
target audience and the consumers of video games.
It is a mixed medium, advertised on buses, billboards,
TV ads, it has imagery, symbols, involves literature,
spoken words, and body language.
14. BIBLIOGRAPHY
Ayala, E. (2014, June 3). Damsels In Distress: Female Representation in Video Games. Retrieved March 3, 2015,
from http://www.hastac.org/blogs/ezobel/2014/03/06/damsels-distress-female-representation-video-games
http://www.academia.edu/1865189/The_Effects_of_the_Sexualization_of_Female_Video_Game_Characters_on_
Gender_Stereotyping_and_Female_Self-Concept
https://www.msu.edu/~pengwei/Mou&Peng_gender%20and%20racial%20stereotype.pdf
MommyNoir. (2014, July 23). His and Hers: How Gender Stereotyping is Harmful to Your Children. Retrieved
March 3, 2015, from http://mommynoire.com/10469/gender-stereotyping-is-harmful-to-your-children/
Lantagne, A. (2014, May 15). Gender Roles in Media. Retrieved March 3, 2015, from
http://www.huffingtonpost.com/allison-lantagne/gender-roles-media_b_5326199.html
http://www.cliffsnotes.com/sciences/sociology/sex-and-gender/gender-stereotypes
Croix, T. (2012, January 18). Top 10 Androgynous Characters. Retrieved March 3, 2015, from
https://gotgame.com/2012/01/18/top-10-androgynous-characters/
http://mediasavvygirls.com/tag/origins-of-gender-stereotypes/#sthash.UCKUv3in.dpbs
http://thegirlsproject.webs.com/stereotypes.htm
http://www.gamesradar.com/12-most-inspirational-female-characters-games/
Excuse me princess - gender in video game culture: Stirling Little at TEDxUNC [Motion picture]. (2013). TEDx.
https://www.youtube.com/watch?v=hPYcASQL_IA
