This document provides an overview of using Facebook for marketing and promotions. It discusses devising a social media strategy, interacting on social media, using Facebook pages and applications, running competitions on Facebook according to guidelines, and leveraging Facebook for non-profits and ecommerce. Case studies are presented and third party tools for customizing Facebook pages and apps are described. The document aims to help understand how to effectively engage audiences on Facebook.

1. Facebook Overview and Case Studies Keith Feighery

6. Be Social – Interact with People & Solicit Feedback and Responses

7. Be Entertaining, Informative or Offer Something of VALUE to Followers

8. Facebook Pages

9. Technical Specs of Pages

10. Technical Spec for Pages

11. Reasons you Liked

12. Case Studies

13. D4Hotels.ie

14. Penneys

15. WestCoast Cooler – Thursday Club

16. Kellys Hotel

17. Paul Sheeran Jewellers

18. CopperFace Jacks

19. Wright Venue

20. Wright Venue – Like Us

21. Wright Venue - Wall

22. Wright Venue - YouTube

23. Cully and Sully

24. Cully and Sully

26. Click Like to Vote

27. Non-Profits Leveraging Facebook (Some before and afters)

28. Irish Wildlife Trust - Before

29. Irish Wildlife Trust - Now

30. Breast Cancer Ireland - Before

31. Breas Cancer Ireland - Now

32. Barnardos - Before

33. Barnardos - Now

34. Trocaire – Before

35. Trocaire - Now

36. Selling Goods on Facebook

37. Puddleducks

38. Selling on Facebook Facebook eCommerce Apps

39. Payvment

40. Payvment Facebook App

41. Facebook Competitions

44. Landing and Custom Page Apps

45. iFrame App

46. Iframe App

47. PageModo

48. Shortstack

49. ShortStack App

50. Facebook Third Party Tools

51. Wildfire Apps

52. Involver

53. Fanappz.com

54. Facebook eCommerce Apps

55. ShopTab

56. EasyPromos

57. EasyPromos

58. Thank You

59. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274