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Week3-DBS-B2C&B2B-ContentMarketingProgrammes
1.
Content Marketing Programmes
Keith Feighery
2.
3.
Types of Content
4.
Website
5.
Blogs
6.
Social
7.
Professional Networks
8.
Ads & SERPs
9.
Display Ads
10.
Email
11.
Video
12.
Photos
13.
Docs & PPTs
14.
Summary of Content
Types
15.
16.
Who Creates this
content?
17.
18.
Purpose of Content
Marketing
19.
20.
21.
B2C Content Marketing
Programmes Keith Feighery
22.
23.
Business to Consumer
Case Studies
24.
Content Marketing using
Facebook
25.
Barrys Tea
26.
D4Hotels.ie
27.
Marks and Spencers
28.
Harvey Norman Ireland
29.
Wright Venue –
Like Us
30.
Wright Venue Wall
31.
Dublin Simon Community
32.
Non-Profits Leveraging Facebook
(Some before and afters)
33.
Irish Wildlife Trust
- Before
34.
Irish Wildlife Trust
- Now
35.
Breast Cancer Ireland
- Before
36.
Breas Cancer Ireland
- Now
37.
Barnardos - Before
38.
Barnardos - Now
39.
Trocaire – Before
40.
Trocaire - Now
41.
Irish Cancer Society
42.
Presidential candidates
43.
Sean Gallagher
44.
Michael D Higgins
45.
Bars - Facebook
46.
Multi-Channel Case Studies
47.
Hairybaby
48.
Dazzledust
49.
The Good Mood
Food Blog
50.
Kogi BBQ
51.
BlendTec
52.
HostelWorld
53.
C-Mon & Kypksi
54.
Greater Manchester Police
55.
Mayo Clinic
56.
B2B Online Marketing
57.
B2B Inbound Marketing
58.
59.
Problem : In
B2B Sales The Internet has disintermediated the sales process
60.
The solution
61.
62.
63.
The Sales Funnel
64.
65.
66.
67.
Buyer Cycle Intelligence
68.
69.
Relevant B2B Content
70.
B2B Case Studies
71.
Hubspot
72.
American Express