Social Media - Strategy and Execution
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The document discusses various social media platforms and how businesses can engage with customers on each one. It outlines key platforms like Facebook, LinkedIn, Twitter, YouTube and describes how each can be used to share content, build relationships and engage audiences. The document also provides case studies of businesses successfully using different social media and tips on creating engaging content to fuel social media strategies.
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Social Media - Strategy and Execution
- 1. Social Media Platforms & Case Studies Keith Feighery
- 3. Platforms
- 6. Businesses & organisations need to embrace a more social engagement because it is happening with or without them
- 7. Marketers need to understand its not about the specific tools but the changing consumption and behaviour patterns of the customer
- 8. Marketers need to understand the dynamic of communities
- 9. But What Fuels Social Media?
- 10. Engaging Content
- 11. Hubspot – Inbound Marketing Company view
- 13. Summary of Content Types
- 16. Be Social – Interact with People & Solicit Feedback and Responses
- 17. Be Entertaining, Informative or Offer Something of VALUE to Followers
- 18. Integrate and promote across multiple digital channels
- 20. Facebook Pages
- 21. Online Shoppers Active Social Media
- 22. Numbers of Brands Followed
- 24. Selling Goods on Facebook
- 25. Puddleducks
- 26. Selling on Facebook Facebook eCommerce Apps
- 27. Payvment
- 30. Business Pages
- 31. Bars - Facebook
- 32. Westcoast Cooler
- 33. Cultural Pages
- 34. Charities & Not for Profit
- 35. Eircom
- 37. Hotels
- 38. D4 Hotels
- 40. Case Studies
- 41. Cully & Sully
- 42. Cheffactor.ie
- 43. Click Like to Vote
- 44. Facebook Wall
- 45. Hairy Baby
- 46. Hairybaby
- 48. Getting People To Respond
- 52. Landing and Custom Page Apps
- 53. Iframe App
- 54. iFrame App
- 55. PageModo
- 56. Shortstack
- 57. ShortStack App
- 58. Facebook Third Party Tools
- 59. Wildfire Apps
- 60. Involver
- 62. ShopTab
- 63. EasyPromos
- 64. EasyPromos
- 65. Yardsellr
- 66. Usablenet
- 68. Four Seasons
- 69. Asos
- 71. TOMS Shoes
- 72. Twitter
- 73. It’s a Different Medium Than Facebook – and it can be difficult
- 74. Find someone with a function and has something interesting to say – and can say it well
- 75. And get them to engage at an individual level It’s not the same as Facebook
- 76. Twitter Search
- 77. Case Studies
- 78. Realex – Corporate providing Utility
- 79. General Account
- 81. Donal Skehan - Has a Theme Provides Entertainment & Utility
- 82. Donal Skehan
- 83. Murpys Icecream – Has Theme Marketing The Business
- 85. Twitter Tools
- 86. Twitter Clients
- 87. Seesmic
- 88. Hootsuite
- 89. Tweet Timeline
- 90. The Tweet
- 91. Case Studies
- 92. Realex
- 93. General Account
- 96. SME Case Studies
- 97. Blacknight.com
- 99. Puddleducks
- 100. Media & PR
- 101. Irish Times
- 102. Sunday Business Post
- 103. Newstalk
- 104. Online PR
- 105. Twitter Apps
- 106. ManageFilter.com
- 110. Manage Your Twitter Account
- 111. Tweriod –Best Time To Tweet
- 112. LinkedIn
- 113. The Profile
- 114. The Feed
- 116. Company Page
- 117. Company Services
- 118. Jobs
- 119. Firefox
- 120. Firefox
- 121. Firefox Plugins & Bookmarklets
- 122. Video Sites YouTube, Vimeo, Blip.tv
- 123. YouTube
- 125. YouTube
- 127. Review Sites
- 128. Yelp
- 130. Special Offers
- 131. Usage Statistics
- 132. Photosites
- 133. Flickr
- 134. Instagram
- 135. Twitpic
- 137. Tumblr
- 138. Posterous
- 139. Blogging Platforms
- 140. Wordpress.org & .com
- 142. Donal Skehan
- 143. McGarr Solicitors
- 144. Thank You
- 145. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274