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Digital Insights - Digital Marketing Agency
Digital Insights - Digital Marketing Agency

This document provides an overview of Facebook usage statistics in Ireland and general best practices for using Facebook for marketing purposes. It discusses how to set up a Facebook page and run competitions in compliance with Facebook's policies. It also presents case studies of how various organizations in Ireland have successfully used Facebook, including examples of nonprofit pages before and after improving their use of Facebook.

TechnologyBusiness
1 of 74
Facebook Overview and Case Studies Keith Feighery
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Upto Date Online Usage Stats in Ireland
Recent Irish Online Usage Stats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Shopers are Online
Online Shoppers Active Social Media
Numbers of Brands Followed
Reasons you Liked
[object Object]
Be Social – Interact with People & Solicit Feedback and Responses
Elements of a social media campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Pages
Technical Specs of Pages
Technical Spec for Pages
Case Studies
Presidential Candidates
Norris
Sean Gallagher
Mary Davis
Michael D Higgins
Martin McGuiness
Mitchell
Michael D
Selection of Businesses
D4Hotels.ie
Lidl Ireland
Superquinn Ireland
Harvey Norman Ireland
JoBurger Rathmines
Marks and Spencers
Fallon and Byrne
National Concert Hall
Tourism Ireland
Dublin Simon Community
Irish Cancer Society
Barrys Tea
Breast Cancer Ireland
Wright Venue
Wright Venue – Like Us
Wright Venue Wall
Non-Profits Leveraging Facebook (Some before and afters)
Irish Wildlife Trust - Before
Irish Wildlife Trust - Now
Breast Cancer Ireland - Before
Breas Cancer Ireland - Now
Barnardos - Before
Barnardos - Now
Trocaire – Before
Trocaire - Now
Selling Goods on Facebook
Puddleducks
Selling on Facebook Facebook eCommerce Apps
Payvment
Payvment Facebook App
Facebook Competitions
What you are not allowed to do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Landing and Custom Page Apps
iFrame App
Iframe App
PageModo
Shortstack
ShortStack App
Facebook Third Party Tools
Wildfire Apps
Involver
North Social
Fanappz.com
Facebook eCommerce Apps
ShopTab
EasyPromos
EasyPromos
Thank You
Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274

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