Social media platforms can be categorized into social/professional networks, blogging/micro-blogging, video/photo sharing, mobile apps, and bookmarks/sharing. Running successful social media campaigns requires understanding your audience, setting goals for each platform, monitoring progress, and revising based on metrics like engagement, traffic, sales, and brand awareness. Facebook is a major platform that continues growing, with brands engaging customers through pages, competitions, and guidelines.

1. Social Media Platforms Keith Feighery

2. Platforms

3. Social Media Landscape

5. Running a social media campaign

9. Facebook Pages

10. The Rise of Facebook

12. Online Shoppers Active Social Media

13. Numbers of Brands Followed

14. More Likely To Buy After Liking

15. Reasons you Liked

16. Best Time To Engage on Facebook

17. Breakdown of Conversations

18. Daily Activity

19. Per Hour Breakdown of Activity

20. Highest Vs Lowest Activity

21. Irish Facebook Pages

22. Irish Political Parties

23. Charities & Not for Profit

24. Bars - Facebook

25. Business Pages

27. Victorias Secrets

28. TOMS Shoes

29. 1800Flowers.com

30. Red Bull

31. Four Seasons

32. Toyota

33. Nestle

34. Chevron

35. Macy’s

36. Pampers

37. Honda

38. Target

39. Walmart

40. Kohls

41. Facebook Competitions

42. Third Party Tools

43. Wildfire Apps

44. Involver

45. Fanappz

48. New Page Layout

52. Showcase Photos

54. Blogging

56. Blogs

59. Twitter

61. Twitter Clients

62. Big Biz

63. Releax

67. Small Biz

68. Journalists

69. Useful Small Biz Resources

70. Review Sites

71. Yelp

72. Photosites

73. Photosharing Sites

74. Video Sites YouTube, Vimeo, Blip.tv

76. Video Sites

77. LinkedIn

78. Professional Networking

79. Social Bookmarking, RSS and Sharing

81. Bookmarking, Sharing & RSS

82. Mobile Apps

83. Mobile PhotoApps