This document outlines a comprehensive guide on running a Facebook contest, including selecting prizes, entry methods, page design, promotion strategies, monitoring, and follow-up activities. Key points include the importance of offering a gift card as a prize to attract potential customers, creating a simple and exciting contest page, and utilizing various promotional methods to engage participants. It also emphasizes the need to adhere to Facebook's promotional guidelines when running contests.

1. How to Run a
Facebook Contest

3. Table of Contents
1 Choose a Prize and Entry Method
Build your Contest Page2
3 Promote & Share your Contest
4 Monitor your Contest
5 Post-Contest Follow-up & Promotion
6 Understanding Facebook Promotions Guidelines

4. Choose a Prize and
Entry Method
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5. Choose a Prize
A great prize is a gift card for your business. Why? Two reasons:
A gift card is enticing to all of your potential customers – it’s the prize that is the most
enticing to the largest group of people. If you give away a certain product or service, you will
only get entries from people interested in that specific product. With a gift card though, you will
attract entries from those who are interested in the products you sell.
It will only attract people who are interested in your products, which is what you want! If
you give away an ipad you will get a ton of entries, but those people will only be interested in
ipads, not your products. This will make it almost impossible to convert these users into actual
sales for your business. Giving away a gift card ensures that entrants have an interest in your
products, which makes it easy to convert them into sales.
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6. Choose an Entry Method
Next, decide what do users have to do to enter. Do they need to submit a photo? Or just enter their
email address? What you ask for at the time of entry depends on your goals.
Here are 3 entry methods to consider:
Contact Details: This method requires people to enter their email address, name, phone
number, etc. to enter. For this method you should ask for the smallest amount of data you need
to be able to contact entrants with follow-up emails to convert them into sales.
Contact Details + User-generated content: This method allows you to ask users to enter
photos, videos and text to enter. It provides you with great user-generated content to use in
future marketing, and allows you run contests in which users vote on their favorite entries to win.
Contact Details + Friend Referral: To boost entries you can require people to refer “X” number
of friends to the contest for their entry to count. This is a great way to boost entries and sharing.
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7. Build your
Contest Page
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8. Build your Contest Page I
The contest entry page needs to be simple and exciting. It must get people excited about the contest
and prize, and make it easy to enter.
Here are the 5 elements of an entry page for a contest on Facebook:
Attention-Grabbing Title: A short title phrased as a call-to-action is the best way to
maximize entries. For examples, “Enter to Win a $50 Gift Card from Diamond Candles!”
is both simple and informative – it tells visitors what they can do on this page, what the
prize is and who is running the contest. It contains the essential information a person
needs to feel informed enough to enter the contest.
Graphic of Your Prize: An image of your prize is a great way to entice people to want to
win it. If you’re giving away a gift card (recommended), include an image with the gift
card value in text and a product that people can buy with the gift card.
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9. Build your Contest Page II
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Entry & Prize Info: Include a short paragraph with info about the prize, how to enter
and any rules or restrictions for your contest. You can easily add a link to an outside
rules & restrictions page using our HTML Text Editor to keep from overcrowding your
contest page.
Entry Submission Form: An entry form for a Facebook contest consists of an email
address signup box and an “Enter Sweepstakes” button. For contests that require
entrants to submit photos, videos or text entries, it can include a file upload field or text
area. It can also include custom fields like city, age, etc. to capture more personal
details.
Share Buttons & Facebook Comments: Make it easy for entrants to share your
contest with friends by including share buttons directly on the contest page. Wishpond’s
Facebook Contest Apps includes built-in Twitter, Facebook, Google+ and Pinterest
share buttons. They also include Facebook Comments to boost interaction on the
contest page.
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10. Promote & Share
your Contest
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11. Build Trust with a Behind-the-scenes look at your product
Apart from the fact that there’s free wine - people
love going on winery tours to learn about how the
wine is made. When a person has a better
understanding for the materials and processes
used in the refining of a product they appreciate it
more.
It’s just like when you appreciate a colleague more
when you see how much work they put into their
projects.
Anthropologie introduced a new collection with an
interview with the founder. Founder interviews are
great. They allow you to get a look at:
- why they started the business,
- what their inspiration is for their products
- how they choose which products to make.

12. Promote & Share your Contest I
1 Send an email blast: Email your customer email lists – they will be the most
likely to enter and share with friends to help jump-start your contest.
Promote your contest on social networks: Share on Facebook, Pinterest,
Google+ and anywhere else you have a social presence. This is a great way to
introduce users from other networks to your Twitter and get them hooked more
into your brand.
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With your contest set up, it’s time to promote it. There will be organic growth from entrants sharing
with friends, but you will need a few boosts in the beginning to create the initial seed.
Here are 5 methods to promote your contest:

13. Promote & Share your Contest II
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Add a banner on your website home page: If you’re an online business, you
get the most traffic to your website, not your social network accounts. Capitalize
on this traffic by including a banner on your homepage that links to your contest
entry page.
Create a Facebook Ad:This is a great way to reach new customers outside of
your current community. These ads can be very targeted to reach your
demographic.
List your Contest on popular contesting websites: There are a ton of
contesting websites that allow for free submissions. These are a great way to get
access to new communities of customers. Check out our list of 19 websites to
post your contest to.
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14. Monitor your Contest4

15. Monitor your Contest
Depending on your contest goals, you may be interested in tracking entries, shares or new Fans.
Here are 3 methods for monitor metrics of your Facebook contest.
Facebook Page Insights: These will allow you to track the number of shares, likes and
comments your contests posts receive, and the number of new Fans your Page received
during the run of your contest.
Google Alerts: Set up Google Alerts to monitor mentions of your contest across the
entire web.
Wishpond Campaign Reporting: Wishpond’s Facebook Contest Apps includes real-time
campaign reporting, which allows you to track view, entries and bounce rates in real-time.
This allows you to update your contest in real-time as it is running.
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16. Post-Contest
Follow-up & Promotion
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17. Post-Contest Follow-up & Promotion
Even after your contest is over, you can use it to promote your Facebook Page further. Here are a few
suggestions on how to leverage your contest and keep your entrants engaged with your business:
Profile winner(s) on your blog and share on Facebook and other social networks.
Create a video showing you choosing the winner to create excitement.
Send a follow-up email to contest entrants to convert them into sales.
Share your plans for future contests on Facebook to keep your followers hooked.
All of these activities keep the momentum going and will prime followers for future posts
from your Facebook Page.
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18. Monitor your Contest4

19. Understanding Facebook Promotions Guidelines
Facebook has several explicit guidelines to follow when running a contest. When you use a 3rd party app
like Wishpond’s, the app will include all of the necessary pieces and disclaimers, so you don’t have to
worry about them.
Let’s take a look at a few of the major guidelines:
You must have a written disclaimer stating that the contest is in no way associated with
Facebook.
You cannot use a Facebook feature as an entry method – so even if the contest is housed
inside of an app, you cannot have a person click a Facebook Like button to enter.
Facebook contests must be housed within a tab or app. You cannot, for instance, run a
contest in which people must write something on your Facebook Page’s wall, comment on
your status update or Like a picture. They must enter inside of an app.
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20. Thank you for viewing!
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Wishpond makes it easy to run social media
marketing campaigns.
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