This document discusses various factors related to search engine optimization (SEO), including keyword research tools, on-page SEO best practices and worst practices, keyword-specific ranking factors, non-keyword on-page factors, link-based ranking factors, non-link site-wide factors, and social media factors. It provides rankings for the importance of each factor.
Google uses over 200 factors in ranking your website. Google will never tell you these factors or their relative importance. The reason for this is that Google changes their algorithms over 500 times per year. The video below, featuring Eric Schmidt, the ex-CEO of Google, explains why they don’t give you this information.
Performing an SEO Audit- Pubcon Vegas 2013Selena Vidya
For more information on SEO audit services from Orthris: http://orthris.com/consulting-services/seo-audits/
Walkthrough on high level items for SEO audits from onboarding to technical. From Pubcon Vegas 2013.
Google uses over 200 factors in ranking your website. Google will never tell you these factors or their relative importance. The reason for this is that Google changes their algorithms over 500 times per year. The video below, featuring Eric Schmidt, the ex-CEO of Google, explains why they don’t give you this information.
Performing an SEO Audit- Pubcon Vegas 2013Selena Vidya
For more information on SEO audit services from Orthris: http://orthris.com/consulting-services/seo-audits/
Walkthrough on high level items for SEO audits from onboarding to technical. From Pubcon Vegas 2013.
Miranda Gahrmann, Randstad
You’re a global org but you have to have a local feel in every region. What works in APAC doesn’t work in EMEA. You’ve got different device habits, languages, search engines, and customs to think about — this session will show you how to give that friendly neighborhood feel on a global scale.
You’re a global org but you have to have a local feel in every region. What works in APAC doesn’t work in EMEA. You’ve got different device habits, languages, search engines, and customs to think about — this session about international SEO will show you how to give that friendly neighborhood feel on a global scale.
Acting local in a global world (local SEO)Similarweb
Earlier today Gerald Murphy represented 7thingsmedia at the Internet Advertising Bureau (IAB) as part of the Connected Consumer -- Devices and Data session.
What are the quick wins for your local SEO campaign? How can you increase reviews, quickly?
Presentation for understanding concepts of Search Engine Optimisation.
Topics covered : What is SEO, How does SEO works, Benefits of SEO, Importance of Keyword Research.
By - Aishwarye Giri
Enterprise Ireland presentation - International seo and content June 2018John Caldwell
Enterprise Ireland eBusiness Event Presentation - June 2018
International SEO, Content Clustering, PPC versus SEO, Find out how search engines work. SEO Tools - Hub5050.com - abcdigital.ie , creatorseo.com
ClicksBazaar SEO Service is an expert SEO Professional company in The world, We offering affordable and natural SEO services which helps in achieving top rankings in major Search Engine, Our SEO Service provide Affordable, Result oriented Search Engine Optimization (SEO), SEM, Off page Optimization/ Link Building, Reputation at top in popular search. For More, Visit - http://marketing.clicksbazaar.com/search-engine-optimization/
SEO for Developers - Little Rock Tech Fest 2014Bill Hartzer
As web developers, we know that SEO (Search Engine Optimization) is important when building a website. But what parts of SEO is important, and what parts of on-site SEO can be ignored? In this panel, we’ll discuss search engine friendly websites, building sites with ‘responsive design’ and migrating sites from old an older CMS to WordPress.
The focus will be primarily on on-site search engine optimization, and making websites are search engine friendly. We’ll also discuss how to perform a search engine optimization audit of your own website, using several widely available tools. Some of the tools discussed will be website crawlers (you can crawl your own website and check for errors and common SEO problems) and using the data provided in Google Webmaster Tools and Bing Webmaster Tools.
Miranda Gahrmann, Randstad
You’re a global org but you have to have a local feel in every region. What works in APAC doesn’t work in EMEA. You’ve got different device habits, languages, search engines, and customs to think about — this session will show you how to give that friendly neighborhood feel on a global scale.
You’re a global org but you have to have a local feel in every region. What works in APAC doesn’t work in EMEA. You’ve got different device habits, languages, search engines, and customs to think about — this session about international SEO will show you how to give that friendly neighborhood feel on a global scale.
Acting local in a global world (local SEO)Similarweb
Earlier today Gerald Murphy represented 7thingsmedia at the Internet Advertising Bureau (IAB) as part of the Connected Consumer -- Devices and Data session.
What are the quick wins for your local SEO campaign? How can you increase reviews, quickly?
Presentation for understanding concepts of Search Engine Optimisation.
Topics covered : What is SEO, How does SEO works, Benefits of SEO, Importance of Keyword Research.
By - Aishwarye Giri
Enterprise Ireland presentation - International seo and content June 2018John Caldwell
Enterprise Ireland eBusiness Event Presentation - June 2018
International SEO, Content Clustering, PPC versus SEO, Find out how search engines work. SEO Tools - Hub5050.com - abcdigital.ie , creatorseo.com
ClicksBazaar SEO Service is an expert SEO Professional company in The world, We offering affordable and natural SEO services which helps in achieving top rankings in major Search Engine, Our SEO Service provide Affordable, Result oriented Search Engine Optimization (SEO), SEM, Off page Optimization/ Link Building, Reputation at top in popular search. For More, Visit - http://marketing.clicksbazaar.com/search-engine-optimization/
SEO for Developers - Little Rock Tech Fest 2014Bill Hartzer
As web developers, we know that SEO (Search Engine Optimization) is important when building a website. But what parts of SEO is important, and what parts of on-site SEO can be ignored? In this panel, we’ll discuss search engine friendly websites, building sites with ‘responsive design’ and migrating sites from old an older CMS to WordPress.
The focus will be primarily on on-site search engine optimization, and making websites are search engine friendly. We’ll also discuss how to perform a search engine optimization audit of your own website, using several widely available tools. Some of the tools discussed will be website crawlers (you can crawl your own website and check for errors and common SEO problems) and using the data provided in Google Webmaster Tools and Bing Webmaster Tools.
Introduction to SEO, or search engine optimisation, is a presentation on basics of SEO, the tips, tricks & techniques for a successful implementation of SEO, the do's and don'ts of SEO, the approaches to SEO, keyword optimisation, using page titles, meta description, image optimisation, how to use SEO for Wordpress, the various plugins available in Wordpress, using Yoast for Wordpress SEO, introduction to Google Webmaster Tools, etc.
SEO is one of the most important task to performe any website on search engine. If you want to rank you website on search engine like Google, Bing then you have t perform SEO on website.
SEO is not a simple and short term process. It follow proper search engine guidelines. If You want to know about "What is SEO " You can follow this PPT.
We cover all the major parts of SEO in this PPT.
Search Marketing is one of the core aspects of Digital Marketing. Paid or Organic, it is not about the competition between the two...but the way both are utilized in sync to drive SERP traffic onto your website.
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
31. Best Practices Explanations
• Are the keywords that you are targeting not only relevant but also
popular with searchers?
• Do your page titles lead with your targeted keywords?
• Is your body copy of sufficient length and keyword-rich?
• Does the anchor text pointing to various pages within your site
include good keywords?
• Do you employ text links from your home page to your most
important secondary pages?
• Does your Web site have an XML Sitemap, as well as an HTML site
map with text links?
• Are the URLs of your dynamic (database-driven) pages
short, simple and static-looking?
32. Best Practices
• Does your site have an optimized internal linking structure?
• Do your pages have keyword-rich meta descriptions with a
compelling call to action?
• Does your site have a custom error page that returns the correct
“status code”?
• Do your filenames and directory names include targeted
keywords?
• Are you actively building links to your site?
34. Worst Practices
• Does your primary navigation require Flash, Java or Javascript to
function?
• Is your web site done entirely in Flash or overly graphical with
very little textural content?
• Is your home page a “splash page” or otherwise content-less?
• Do the URLs of your pages include “cgi-bin” or numerous
ampersands?
• Do the URLs of your pages include session IDs or user IDs?
• Do you unnecessarily spread your site across multiple domains?
• Are your title tags the same on all pages?
35. Worst Practices
• Do you have pop-ups on your site?
• Do you use “click here” or any other superfluous copy for your
hyperlink text?
• Do you have superfluous text like “Welcome to” at the beginning
of your title tags?
• Do you have any hidden or small text meant only for the search
engines?
• Do you engage in “keyword stuffing”?
• Do you repeatedly submit your site to the search engines?
• Do you incorporate your competitors’ brand names in your meta
tags?
• Do you have duplicate pages with minimal or no changes?
• Are you submitting to (“Free For All”) link pages and farms?
37. Top 5 Ranking Factors
• Keyword Focused Anchor Text from External Links
– 73% very high importance
• External Link Popularity (quantity/quality of links)
– 71% very high importance
• Diversity of Link Sources (links from many unique root domains)
– 67% very high importance
• Keyword Use Anywhere in the Title Tag
– 66% very high importance
• Trustworthiness of the Domain Based on Link Distance from
Trusted Domains
– 66% very high importance
38. Next 5 Important Factors
• Keyword Use in Internal Link Anchor Text on the Page
– 47% moderate importance
• Keyword Use in External Link Anchor Text on the Page
– 46% moderate importance
• Keyword Use as the First Word(s) in the H1 Tag
– 45% moderate importance
• Keyword Use in the First 50-100 Words on the Page
– 45% moderate importance
• Keyword Use in the Subdomain Name
– 42% low importance
• Keyword Use in the Page Name URL
– 38% low importance
40. On Page Considerations
• Keyword Use Anywhere in the Title Tag
– 66% very high importance
• Keyword Use as the First Word(s) of the Title Tag
– 63% high importance
• Keyword Use in the Root Domain Name (e.g. keyword.com)
– 60% high importance
• Keyword Use Anywhere in the H1 Headline Tag
– 49% moderate importance
• Keyword Use in Internal Link Anchor Text on the Page
– 47% moderate importance
• Keyword Use in External Link Anchor Text on the Page
– 46% moderate importance
• Keyword Use as the First Word(s) in the H1 Tag
– 45% moderate importance
• Keyword Use in the First 50-100 Words in HTML on the Page
– 45% moderate importance
41. On Page Considerations
• Keyword Use in the Subdomain Name (e.g.
keyword.seomoz.org)
– 42% low importance
• Keyword Use in the Page Name URL (e.g.
seomoz.org/folder/keyword.html)
– 38% low importance
• Keyword Use in the Page Folder URL (e.g.
seomoz.org/keyword/page.html)
• 37% low importance
• Keyword Use in other Headline Tags (<h2> – <h6>)
• 35% low importance
• Keyword Use in Image Alt Text
• 33% minimal importance
42. On Page Considerations
• Keyword Use / Number of Repetitions in the HTML Text on the
Page
– 33% minimal importance
• Keyword Use in Image Names Included on the Page (e.g.
keyword.jpg)
– 33% minimal importance
• Keyword Use in <b> or <strong> Tags
– 26% minimal importance
• Keyword Density Formula (# of Keyword Uses ÷ Total # of
Terms on the Page)
– 25% minimal importance
44. On Page: Non-Keyword
• Existence of Substantive, Unique Content on the Page
– 65% very high importance
• Recency (freshness) of Page Creation
– 50% moderate importance
• Use of Links on the Page that Point to Other URLs on this
Domain
– 41% low importance
• Historical Content Changes (how often the page content has
been updated)
– 39% low importance
• Use of External-Pointing Links on the Page
– 37% low importance
45. On Page: Non-Keyword
• Query Parameters in the URL vs. Static URL Format
– 33% minimal importance
• Ratio of Code to Text in HTML
– 25% minimal importance
• Existence of a Meta Description Tag
– 22% very minimal importance
• HTML Validation to W3C Standards
– 16% very minimal importance
• Use of Flash Elements (or other plug-in content)
– 13% very minimal importance
• Use of Advertising on the Page
– 11% very minimal importance
47. Links
• Keyword-Focused Anchor Text from External Links
– 73% very high importance
• External Link Popularity (quantity/quality of external links)
– 71% very high importance
• Diversity of Link Sources (links from many unique root domains)
– 67% very high importance
• Page-Specific TrustRank (whether the individual page has
earned links from trusted sources)
– 65% very high importance
• Iterative Algorithm-Based, Global Link Popularity (PageRank)
– 63% high importance
48. Links
• Topic-Specificity/Focus of External Link Sources (whether
external links to this page come from topically relevant
pages/sites)
– 58% high importance
• Keyword-Focused Anchor Text from Internal Links
– 55% high importance
50. Site Wide: Non-Link
• Site Architecture of the Domain (whether intelligent, useful
hierarchies are employed)
– 52% moderate importance
• Use of External Links to Reputable, Trustworthy Sites/Pages
– 37% low importance
• Length of Domain Registration
– 37% low importance
• Domain Registration History (how long it’s been registered to
the same party, number of times renewed)
• Server/Hosting Uptime
• 32% minimal importance
51. Site Wide: Non-Link
• Length of Domain Registration
– 37% low importance
• Domain Registration History (how long it’s been registered to
the same party, number of times renewed, etc.)
– 36% low importance
• Server/Hosting Uptime
– 32% minimal importance
• Hosting Information (what other domains are hosted on the
server/c-block of IP addresses)
– 31% minimal importance
53. Social Media Related
• Delicious Data About the Domain or Page
– 21% very minimal importance
• StumbleUpon Data About the Domain or Page
– 19% very minimal importance
• Twitter Data About the Domain or Page
– 17% very minimal importance
• LinkedIn Data About the Domain or Page
– 15% very minimal importance
• Facebook Data About the Domain or Page
– 12% very minimal importance
• MySpace Data About the Domain or Page
– 11% very minimal importance