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DBS-Week4-Facebook-Overview-&-Case-studies

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Digital Insights - Digital Marketing Agency
Digital Insights - Digital Marketing Agency

The document provides an overview of using Facebook for marketing purposes. It discusses engaging with users by interacting and providing value. Successful campaigns know the audience, goals, and tone before choosing platforms and content. Pages have technical specifications and big brands use Facebook well. Case studies show engaging fans and competitions. Guidelines specify how to properly run competitions without conditioning on user-generated content or notifying winners on Facebook. The document concludes with recommendations for landing pages and third-party tools.

TechnologyBusiness
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Facebook Overview and Case Studies Keith Feighery
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Be Social – Interact with People & Solicit Feedback and Responses
Be Entertaining, Informative or Offer Something of VALUE to Followers
Integrate and promote across multiple digital channels
Elements of a social media campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Pages
Technical Specs of Pages
Technical Spec for Pages
Reasons you Liked
[object Object]
Victorias Secrets
TOMS Shoes
Four Seasons
Asos
Case Studies
Hairy Baby
Hairybaby
Engaging with Fans
Getting People To Respond
Wright Venue
Wright Venue – Like Us
Wright Venue - Wall
Wright Venue - YouTube
Cully and Sully
Cully and Sully
 
Click Like to Vote
WestCoast Cooler
Westcoast Cooler
Selling Goods on Facebook
Puddleducks
Selling on Facebook Facebook eCommerce Apps
Payvment
Payvment Facebook App
Non-Profits Leveraging Facebook (Some before and afters)
Irish Wildlife Trust - Before
Irish Wildlife Trust - Now
Breast Cancer Ireland - Before
Breas Cancer Ireland - Now
Barnardos - Before
Barnardos - Now
Trocaire – Before
Trocaire - Now
Political Parties
Irish Political Parties
Facebook Competitions
What you are not allowed to do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Landing and Custom Page Apps
iFrame App
Iframe App
PageModo
Shortstack
ShortStack App
Facebook Third Party Tools
Wildfire Apps
Involver
North Social
Fanappz.com
Facebook eCommerce Apps
ShopTab
EasyPromos
EasyPromos
Thank You
Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274

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DBS-Week4-Facebook-Overview-&-Case-studies