Who Stole My Audience?
Gamificationforeventprofessionals
TobyBeresford
@tobyberesford
Who Stole My Audience?
Gamification of events
Provide great feedback to your community
of attendees around the goals they w...
Who Stole My Audience?
What makes great feedback?
Visible
Relevant
Timely
Social
Understandable
Granular
Who Stole My Audience?
How do I give great feedback?
Leaderboards
Badges
Heroing
Memo
Who Stole My Audience?
Feedback drives:
Engagement
Fun
Amplification
Speed
Inclusion
Community building
Habit forming
Who Stole My Audience?
How to plan
What do my attendees want to
achieve?
What can I provide feedback on?
Who Stole My Audience?
Examples
MTV Iron Man Event Hashtag Leaderboard
Confex Event Hashtag Leaderboard
Blackberry Foursqu...
Who Stole My Audience?
Who Stole My Audience?
Who Stole My Audience?
!  Blackberry created a Foursquare
badge for people who checked into
their stand at SXSW, with swag...
Who Stole My Audience?
!  Focusing on fun, gamification guru
Katie Piatt hid Evil Potatoes around
the conference venue at F...
Who Stole My Audience?
Who Stole My Audience?
3-7-2-6- Gamestormingprocess
Challenge:
How could we ….
Who Stole My Audience?
3 minutes
On your own, write down 3-4
characteristics of the challenge
Who Stole My Audience?
7 minutes
In a group of two, come up with
possible solutions for each
characteristic of the challen...
Who Stole My Audience?
2 minutes
Break into three larger groups.
Each team of two has 2 minutes to
present to one of the l...
Who Stole My Audience?
6 minutes
In your larger groups
decide your top 3 ideas.
Who Stole My Audience?
Vote
You each have two votes.
Who Stole My Audience?
Summary
Understand your attendee goals
Provide great feedback
Make it visible
Follow us: @leaderboa...
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Who stole my audience - gamification for event professionals

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What to think about when gamifying your next event - feedback, fun and friends! As presented at Who Stole My Audience 2014

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Who stole my audience - gamification for event professionals

  1. 1. Who Stole My Audience? Gamificationforeventprofessionals TobyBeresford @tobyberesford
  2. 2. Who Stole My Audience? Gamification of events Provide great feedback to your community of attendees around the goals they want to achieve
  3. 3. Who Stole My Audience? What makes great feedback? Visible Relevant Timely Social Understandable Granular
  4. 4. Who Stole My Audience? How do I give great feedback? Leaderboards Badges Heroing Memo
  5. 5. Who Stole My Audience? Feedback drives: Engagement Fun Amplification Speed Inclusion Community building Habit forming
  6. 6. Who Stole My Audience? How to plan What do my attendees want to achieve? What can I provide feedback on?
  7. 7. Who Stole My Audience? Examples MTV Iron Man Event Hashtag Leaderboard Confex Event Hashtag Leaderboard Blackberry Foursquare Badge Starr Companies Pedometer Challenge Digital Sizzle Hackathon Play FOTE 12 Adparlor Cannes Pride RIMS Pedometer Challenge Digital Sizzle Voting Meetup.com Check ins
  8. 8. Who Stole My Audience?
  9. 9. Who Stole My Audience?
  10. 10. Who Stole My Audience? !  Blackberry created a Foursquare badge for people who checked into their stand at SXSW, with swag and a chance to attend a VIP event for badge holders
  11. 11. Who Stole My Audience? !  Focusing on fun, gamification guru Katie Piatt hid Evil Potatoes around the conference venue at FOTE2012. If spotted they won you points…
  12. 12. Who Stole My Audience?
  13. 13. Who Stole My Audience? 3-7-2-6- Gamestormingprocess Challenge: How could we ….
  14. 14. Who Stole My Audience? 3 minutes On your own, write down 3-4 characteristics of the challenge
  15. 15. Who Stole My Audience? 7 minutes In a group of two, come up with possible solutions for each characteristic of the challenge
  16. 16. Who Stole My Audience? 2 minutes Break into three larger groups. Each team of two has 2 minutes to present to one of the larger groups their ideas
  17. 17. Who Stole My Audience? 6 minutes In your larger groups decide your top 3 ideas.
  18. 18. Who Stole My Audience? Vote You each have two votes.
  19. 19. Who Stole My Audience? Summary Understand your attendee goals Provide great feedback Make it visible Follow us: @leaderboarded

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