In the past, David Kiger has written on why CEOs should use social media, though he recognizes that social media can be a double-edged sword.

1. David Kiger on Social
Media Response

2. Introduction
• Worldwide Express CEO David Kiger maintains
an active presence on social media
platforms, including Twitter, Google
Plus, Facebook, and LinkedIn. He also keeps an
active blog.
• In the past, David Kiger has written on why CEOs
should use social media, though he recognizes
that social media can be a double-edged sword.

3. Problems that can occur from
Social Media
• Sometimes, a social media team member will
inadvertently cross a line and post something
hurtful or offensive.
• Other times, companies have their social media
accounts hacked and used to spread
misinformation or receive a flood of negative
comments on their social media pages.

4. How to Handle a Social
Media Disaster
• The best way to handle a social media disaster is
to have a disaster response plan in place before it
starts.
• CEOs should sit down with their social media and
human resources teams to work out ahead of time
how they will respond to a social media problem.
• If a disaster occurs, Mr. Kiger suggests that
companies take time to develop a thoughtful,
respectful response and that they never try to
cover up the problem as they do so.