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12 App Mistakes
Toby Beresford - @tobyberesford
www.rise.global – 19 May 2015
1. Didn’t know if it was a
game or a utility.
Time
Saver
Time
Waster
2. Undervalued attention
1. Engagement
2. Virality
3. Monetisation
3. Did not jump the shark
4. Tried to boil the ocean
Your
potential
market
Your
initial
audience
5. Put the user second
Who I care about
• Me
• My family
• My friends
• My community
• Everyone else
6. Missed the C in ICT
Information
Communication
Technology
7. Woolly use case
8. Scope beyond capacity
9. Went it alone
10. No time to optimise
11. Gave up too early
12. Expected someone
else to sell it for you
BONUS
Free tools to help you grow, from Rise
Free Social Media Analytics
• Sign up at www.rise.global
• Search for:
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• Tracker
• Online Influencer
• Sign up to the Social Media boards for free weekly
tracking reports and comparative benchmarking

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12 app mistakes - what app developers often get wrong

Editor's Notes

  1. Find a nitch with an itch