This document provides tips for boosting mobile app marketing. It recommends using ads to test game mechanics, settings, and new features. It also suggests testing creatives that showcase new features and ideas. The document notes that people are most interested in ads that are interesting to them and match the style of other posts in their social media feeds. It advises testing a lot and adapting quickly. Sources of inspiration include competitors, ad libraries, Pinterest, TikTok, and IDFA updates. The tips also cover wording, pricing displays, and vacancies.

1. Proven
UA Tips and Tricks
to Boost
Your Marketing
Galyna Iefremova
CEO Suits, Genesis

2. Some App Store Stats*
* https://42matters.com/

4. Use ads to test:
❏ Mechanics
❏ Game Setting
❏ New features

5. Use Creatives to
test new features
and ideas

6. Exercise 1:
Is your ad more interesting
than other posts in your
Facebook feed?
Your Ad

7. Exercise 2:
Examine your feed.
What takes your attention?
Can you make your ad in this
style?

8. People read only what
is interesting to them.
Sometimes these are
ads

9. Test a lot and adapt fast

10. Inspiration sources:
❏ Competitors and trends
❏ FB AdLibrary
❏ Pinterest
❏ TikTok Ad library

11. ❏ IDFA update from Apple:
Only 9 active campaigns
Separate Ad Managers for iOS and
Android
❏ All you want to say -
place on the picture
❏ Facebook <> Pinterest for feed
❏ Video for stories

12. ❏ Pinterest introduces stories, stay tuned
❏ Much more attractive CPMs than in FB
❏ Mostly female audience
❏ Ads with value work best

13. ❏ Very small audience outside the US,
but CPM are super attractive there
❏ Huge share of audience under 17 y. o.
Probably due to this very engaged.
❏ Only video ads work well.

14. ❏ Works for Google Play much better than for App
Store.
❏ Long optimization phase

15. Wording matters!
Apple is offering a
50-percent reduction in the
commission for Small
Developer.
Download the Game
NOW for FREE!

16. Make your pricing easy to compare
Online Magazine
Subscription
US$ 59
Printed Magazine
Subscription
US$ 125 US$ 125
+

17. Useful
Reading

18. Thank you!
Open vacancies:
❏ Manual QA (Mobile)
❏ Graphic Designer
❏ .Net Developer