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Product-Market-Channel-Fit
Minimum Viable Product
adriana@openbubbles.com
Adriana Herrera
@adriana_herrera
HI!
ABOUT ME
ABOUT ME
ABOUT ME
ABOUT ME
ABOUT ME
IDEA
Web
Mobile
CONSUMER
ENTERPRISE
STEP 1
SIGN-UP PAGE
MVP
What is Your

Value 

Proposition?
A/B TEST
SpyFu
Launch Rock Wordpress
Optimizely
ThemeForest.com
STEP 2
CONVERSION

RATE
MVP
Establish 

Baseline
15% is a 

Good Ratio 

for 

Consumer
Google Analytics
Facebook Ads
Google Adwords
STEP 3
FIND YOUR 

AUDIENCE/

USER
MVP
What is the 

Profile of Your 

User?
Market 

Size?
Large

Enough?
TAM?
Where 

Are...
Forrester 

Research
Total Addressable Market Formula
X User * $X Value * X Per Year
Alexa
You Know Real User Value

By Kn...
STEP 4
SCOPE 

PRODUCT
MVP
Slash and Cut
Slash and 

Cut Again!
Leanest

Version

Mechanical Turk
Keynote
Axure
Balsamiq
Malls
Food Courts
Network
LinkedIn
Rapportive
PowerPoint
STEP 5
BUILD 

PRODUCT
MVP
Learn to Code
Recruit 

CTO
Dev

Shop
Contract
Code Academy
General Assembly
Founder Dating
Tech Events
MagmaLabs.io
Elance
ODesk
STEP 6
VALIDATE 

BUSINESS

ASSUMPTIONS

MVP
Benchmarks/

KPIs
User

Profile
User

Funnel
User Funnel
Referral
Acquisition
Engagement
Activation
Retention
%
%
%
%
%
KPI
Zopim
Survey.io
STEP 7
DECIDE IF 

YOU MOVE
FORWARD
MVP
What Does 

the Data Tell 

You?
Iterate?
Kill?
Check Your"
Emotions and Ego
Don’t Be Too Tied

to an Idea
Cohort Reports
Google Analytics
KissMetrics
STEP 8
FIND YOUR 

CHANNEL(S)

TO SCALE
MVP
User 

Acquisition

Outside

of the Must Do

Basics
Growth 

Hack
Get 

Creati...
TechCrunch 

VentureBeat
College Campuses GrowthHackers.com
Marketers 

AND

Engineers
Engineers Are Great to Help
Discove...
ProductAssumptions
Drivers
Analysis
ActionableDataandDelivery
SunriseSessions
SUMMARY
ChannelDevelopment
Be Yourself
Be Humble
Keep Learning
Try New Things
Be Okay with Mistakes
Work With People That
Share Your Values
HAVE FUN!...
adriana@openbubbles.com
Adriana Herrera
@adriana_herrera
THANK YOU
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How-to Build a Minimum Viable Product (MVP)

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Learn tactics to rapidly build and test a startup idea with a minimal budget. Step-by-step details to create your Minimum Viable Product (MVP) and achieve Product-Market-Channel-Fit. Quickly build, launch, test, gather data, analyze data, iterate, and/ or kill the startup idea.

Have questions? Tweet @Adriana_Herrera or email adriana [at] openbubbles dot com.

Published in: Technology
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How-to Build a Minimum Viable Product (MVP)

  1. 1. Product-Market-Channel-Fit Minimum Viable Product
  2. 2. adriana@openbubbles.com Adriana Herrera @adriana_herrera HI!
  3. 3. ABOUT ME
  4. 4. ABOUT ME
  5. 5. ABOUT ME
  6. 6. ABOUT ME
  7. 7. ABOUT ME
  8. 8. IDEA Web Mobile CONSUMER ENTERPRISE
  9. 9. STEP 1 SIGN-UP PAGE MVP What is Your
 Value 
 Proposition? A/B TEST
  10. 10. SpyFu Launch Rock Wordpress Optimizely ThemeForest.com
  11. 11. STEP 2 CONVERSION
 RATE MVP Establish 
 Baseline 15% is a 
 Good Ratio 
 for 
 Consumer
  12. 12. Google Analytics Facebook Ads Google Adwords
  13. 13. STEP 3 FIND YOUR 
 AUDIENCE/
 USER MVP What is the 
 Profile of Your 
 User? Market 
 Size? Large
 Enough? TAM? Where 
 Are
 Users?
  14. 14. Forrester 
 Research Total Addressable Market Formula X User * $X Value * X Per Year Alexa You Know Real User Value
 By Knowing Your Funnel
  15. 15. STEP 4 SCOPE 
 PRODUCT MVP Slash and Cut Slash and 
 Cut Again! Leanest
 Version

  16. 16. Mechanical Turk Keynote Axure Balsamiq Malls Food Courts Network LinkedIn Rapportive PowerPoint
  17. 17. STEP 5 BUILD 
 PRODUCT MVP Learn to Code Recruit 
 CTO Dev
 Shop Contract
  18. 18. Code Academy General Assembly Founder Dating Tech Events MagmaLabs.io Elance ODesk
  19. 19. STEP 6 VALIDATE 
 BUSINESS
 ASSUMPTIONS
 MVP Benchmarks/
 KPIs User
 Profile User
 Funnel
  20. 20. User Funnel Referral Acquisition Engagement Activation Retention % % % % % KPI Zopim Survey.io
  21. 21. STEP 7 DECIDE IF 
 YOU MOVE FORWARD MVP What Does 
 the Data Tell 
 You? Iterate? Kill?
  22. 22. Check Your" Emotions and Ego Don’t Be Too Tied
 to an Idea Cohort Reports Google Analytics KissMetrics
  23. 23. STEP 8 FIND YOUR 
 CHANNEL(S)
 TO SCALE MVP User 
 Acquisition
 Outside
 of the Must Do
 Basics Growth 
 Hack Get 
 Creative
  24. 24. TechCrunch 
 VentureBeat College Campuses GrowthHackers.com Marketers 
 AND
 Engineers Engineers Are Great to Help Discover Scalable Acquisition Channels KissMetrics Blog Andrew Chen Blog
  25. 25. ProductAssumptions Drivers Analysis ActionableDataandDelivery SunriseSessions SUMMARY ChannelDevelopment
  26. 26. Be Yourself Be Humble Keep Learning Try New Things Be Okay with Mistakes Work With People That Share Your Values HAVE FUN! Create Balance Focus
  27. 27. adriana@openbubbles.com Adriana Herrera @adriana_herrera THANK YOU

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