Gidon Session 01


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  • Welcome to the first session of Building a Successful Business Using the Internet. I 'm _____________________________________ your instructor. Over the next 10 weeks you're going to learn and understand how to create a highly successful and profitable home-based Internet business… or grow your existing business with a Web site that WORKS. What's more, we're going to have fun doing it.
  • Gidon Session 01

    1. 1. Building a Successful Business Using the Internet
    2. 2. Your Instructor <ul><li>Gidon Ariel </li></ul><ul><ul><li>Web-based Business Consultant and Trainer </li></ul></ul><ul><ul><li>Owner, , </li></ul></ul><ul><ul><li>Marketing consultant, MATI </li></ul></ul><ul><ul><li>SiteSell Certified trainer, Israel </li></ul></ul><ul><ul><li>Chronic Procrastinator </li></ul></ul>
    3. 3. Goal of Session 1 <ul><li>See the BIG picture. </li></ul><ul><li>Meet Course Learning Objectives for Day : </li></ul><ul><ul><li>What to understand </li></ul></ul><ul><ul><li>What to accomplish </li></ul></ul>
    4. 4. Understand and Achieve <ul><li>Introduction: The Big Picture – Prepare To Succeed </li></ul><ul><li>Upon completion of this part, you will understand... </li></ul><ul><li>A “DAY” is not a 24 hour calendar day -- you work at your own pace </li></ul><ul><li>One-step at a time is do-able, following the video or written Action Guide </li></ul><ul><li>You will reach humps along the way and beat them </li></ul><ul><li>Upon completion of this part, you will have... </li></ul><ul><li>Watched and/or read the Intro of the Action Guide </li></ul>
    5. 5. Understand and Achieve <ul><li>DAY 1 -- Master The Basics </li></ul><ul><li>Upon completion of this part, you will understand... </li></ul><ul><li>The significance of CTPM </li></ul><ul><li>The concept of PREselling (vs. Selling) </li></ul><ul><li>The need to prepare a solid foundation </li></ul><ul><li>The importance of persistence </li></ul><ul><li>Upon completion of this part, you will have... </li></ul><ul><li>Watched and/or read DAY 1 of the Action Guide </li></ul>
    6. 6. What You Need To Succeed <ul><li>BRAINS </li></ul><ul><li>AND… </li></ul><ul><li>MOTIVATION </li></ul>BAM!
    7. 7. 3 Biggest Online Dangers <ul><li>Building Web sites that don't work. </li></ul><ul><li>Believing you make money overnight. </li></ul><ul><li>Having an offline business mentality. </li></ul>
    8. 8. What Works Online? <ul><li>Quality relevant information. </li></ul><ul><li>Targeted traffic. </li></ul><ul><li>Trust and credibility. </li></ul>
    9. 9. Content Is The Key To Success <ul><li>High-value content related to your business. </li></ul><ul><li>Content written to please your visitors. </li></ul><ul><li>Content written to please Search Engines. </li></ul><ul><li>Content that connects and builds relationships. </li></ul>
    10. 10. Opportunity For Success <ul><li>Follow a proven process. </li></ul><ul><li>Identify and develop your best Site Concept. </li></ul><ul><li>Write original site content based on your passion. </li></ul><ul><li>Implement proven money-generating techniques. </li></ul>
    11. 11. The Process Is Simple <ul><li>C-T-P-M </li></ul>
    12. 12. The Process You'll Learn <ul><li>The s uccessful o nline b usiness p rocess is … </li></ul><ul><li>C-T-P-M </li></ul><ul><li>It works! </li></ul><ul><li>PREsold traffic converts to customers. </li></ul><ul><li>====== ======================== </li></ul><ul><li> </li></ul>
    13. 13. C-T-P-M <ul><li>C ontent </li></ul><ul><li>T raffic </li></ul><ul><li>P REsell </li></ul><ul><li>M onetize </li></ul><ul><li>&quot;Building Income Through Content&quot; </li></ul>
    14. 14. Successful Business-Building Basics <ul><li>Emulate countless other successes. </li></ul><ul><li>Take it one step (day, week) at a time. </li></ul><ul><li>Follow DAYS 1-10 of the Action Guide. </li></ul><ul><li>Prepare a solid foundation in DAYS 1-5. </li></ul><ul><li>Create high-value content in DAYS 6-10. </li></ul>
    15. 15. The Building Process $ Session 9 Build other Traffic for Income Session 8 How to Build Solid Relationships Session 7 Building Traffic for Profitability Session 6 Your look and feel Strategies Session 5 How to Build a Site that Gets the Click Session 4 Strategies to Investigating the best Monetization Options Session 3 Using Brainstorm It for Profitable Topics Session 2 How to Develop the Best Site Concept Session 1 Mastering the Business Basics
    16. 16. Your Web Business Toolkit <ul><li>You have a complete set of all the tools and </li></ul><ul><li>services you need to: </li></ul><ul><li>Do precise market research. </li></ul><ul><li>Develop your best Site Concept. </li></ul><ul><li>Create CONTENT people want. </li></ul><ul><li>Attract targeted TRAFFIC. </li></ul><ul><li>Build and nurture RELATIONSHIPS. </li></ul><ul><li>PRESELL visitors/prospects. </li></ul><ul><li>MONETIZE (I.e., generate income). </li></ul>
    17. 17. The PROCESS is C-T-P-M <ul><li>C ontent </li></ul><ul><li>T raffic </li></ul><ul><li>P REsell </li></ul><ul><li>M onetization </li></ul>
    18. 18. What Makes Good CONTENT? <ul><li>Related to your theme. </li></ul><ul><li>Written to please your visitors. </li></ul><ul><li>Written to please Search Engines. </li></ul><ul><li>Builds positive relationships. </li></ul>
    19. 19.
    20. 20.
    21. 21. Best Anguilla Restaurants
    22. 22. World Class Dining
    23. 23. How Do You Get TRAFFIC? <ul><li>The r ight keywords help people find you. </li></ul><ul><li>Quality Content attracts targeted traffic. </li></ul><ul><li>More Content attracts even more Traffic. </li></ul><ul><li>Traffic is the lifeblood of a good site. </li></ul>
    24. 24. Making The Search Engines Happy <ul><li>Anguilla Alexa rating: 51,945 </li></ul><ul><li>Anguilla tourist board Alexa rating: 371,996 </li></ul><ul><li>The lower the rating, the better. </li></ul>
    25. 25. What is PREselling? <ul><li>PREselling is the online version of offline relationship building. </li></ul><ul><li>PREselling warms up your prospects by building their trust and respect for you. </li></ul><ul><li>PREselling is giving visitors what they want without &quot;selling&quot; them. </li></ul>
    26. 26. Ways To PREsell <ul><li>Provide quality content pages. </li></ul><ul><li>Offer a free e-book. </li></ul><ul><li>Set up a free e-course. </li></ul><ul><li>Publish a free newsletter. </li></ul><ul><li>Announce a weekly free surprise. </li></ul>
    27. 27. PREselling Example – 1a
    28. 28. PREselling Example – 1b
    29. 29. PREselling Example – 2
    30. 30. PREselling Example – 3a
    31. 31. PREselling Example – 3b
    32. 32. How To MONETIZE <ul><li>Do not rush into it. </li></ul><ul><li>Don't sell or prod your visitors to buy. </li></ul><ul><li>Do gently lead your visitors to click through to one of your income streams. </li></ul>
    33. 33. MONETIZATION Example – 1
    34. 34. MONETIZATION Example – 2a
    35. 35. MONETIZATION Example – 2b
    36. 36. MONETIZATION Example – 3a
    37. 37. MONETIZATION Example – 3b
    38. 38. MONETIZATION Example – 3c
    39. 39. MONETIZATION Example – 3d
    40. 40. Case Study Demonstrates Concepts <ul><li>Th e case study : </li></ul><ul><li>Demonstrates concepts by example. </li></ul><ul><li>Builds an actual online business. </li></ul><ul><li>Follows the C-T-P-M process. </li></ul><ul><li>Guides you in building YOUR business. </li></ul><ul><li>Makes your ( home ) work easier. </li></ul>
    41. 41. Meet Tobi, Budding Online Entrepreneur <ul><li>Tobi's Objective s : </li></ul><ul><li>B uild an online business. </li></ul><ul><li>B e independent. </li></ul><ul><li>Avoid &quot;get-rich-quick.&quot; </li></ul><ul><li>M ake money now and in the future. </li></ul>
    42. 42. Deciding On A Site Concept <ul><li>Your Site Concept must: </li></ul><ul><li>Be on a subject that's i n demand. </li></ul><ul><li>Not be too competitive . </li></ul><ul><li>Not be too broad . </li></ul><ul><li>Be s omething that excites you. </li></ul><ul><li>Offer high ROI potential . </li></ul>
    43. 43. The Site Concept Process <ul><li>Choose 3 themes/concepts that interest you. </li></ul><ul><li>Do market research on all 3 (via Brainstorm It!). </li></ul><ul><li>Choose the one with the most profit potential. </li></ul>
    44. 44. What Keyword Research Will Reveal <ul><li>The type of information people are looking for. </li></ul><ul><li>How often people search for th at information. </li></ul><ul><li>What competitors provide and how they do it . </li></ul><ul><li>What content you'll need to deliver and how. </li></ul>
    45. 45. The Keyword Research Tool <ul><li>Brainstorm It! </li></ul>
    46. 46. Offline Market Research <ul><li>Research what people are buying. </li></ul><ul><li>Research possible store locations. </li></ul><ul><li>Open the business at the right location. </li></ul>
    47. 47. Online Market Research <ul><li>Find out what people are searching for. </li></ul><ul><li>Find out what other sites are offering what they are looking for . </li></ul><ul><li>Discover the most profitable keywords (search terms). </li></ul><ul><li>Create a site based on what they're seeking (one theme). </li></ul>
    48. 48. Tobi 's Three Concepts <ul><li>Food </li></ul><ul><li>Cake </li></ul><ul><li>Carbs </li></ul>
    49. 49. Tobi's Big Decision To be continued…
    50. 50. What Do You Know And Love? <ul><li>What are you passionate about? </li></ul><ul><li>What do you love to talk about? </li></ul><ul><li>What have you learned on the job? </li></ul><ul><li>What do family and friends say you ' re good at? </li></ul><ul><li>What ' s your favorite hobby? </li></ul>
    51. 51. From Passion To Business
    52. 52. What Are Your Possible Concepts? <ul><li>What activities do you enjoy most about your current occupation? </li></ul><ul><li>What bugs you? </li></ul><ul><li>Do you have solution s to everyday problem s that would be of value to a lot of people? </li></ul><ul><li>Write them down ! </li></ul>
    53. 53. Smart Solution, Smart Business
    54. 54. Already Have A Business? <ul><li>What is your business concept? </li></ul><ul><li>What &quot;solution&quot; does your business provide? </li></ul><ul><li>Do you target a particular market segment? </li></ul><ul><li>How do you position your business? What angle do you take that makes you unique? </li></ul><ul><li>Write it down! </li></ul>
    55. 55. From Business To Better Business
    56. 56. A Good Theme for a Website? Practically ANYTHING!
    57. 57. Tonight’s Walk-aways <ul><li>Alexa </li></ul><ul><li>Google PageRank </li></ul><ul><li> </li></ul><ul><li>Free e-Books and Master Courses </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>http:// / </li></ul>
    58. 58. Your Business-Building Homework <ul><li>Complete registration for this course and SiteBuildIt! </li></ul><ul><li>Read / watch INTRO, DAY 1 & 2 of the Action Guide. </li></ul><ul><li>Log into Brainstorm It! and explore. Click on the question marks for related help. </li></ul><ul><li>Identify 3 potential Site Concepts, write them down and bring them to the next class. </li></ul><ul><li>Any Questions? E-mail or call me! </li></ul><ul><li>[email_address] </li></ul><ul><li>02-5354586, 054-5665037 </li></ul>