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Developer's Guide to Windows Phone App Marketing and Monetization (fall 2014 edition)
The document serves as a comprehensive guide for marketing and monetizing Windows Phone apps, emphasizing that 80% of a product's success comes from marketing. It covers strategies like utilizing ad networks, app store optimization, and the significance of release timing, while also suggesting that giving apps away can serve as an effective marketing tool. Additionally, it highlights the importance of user feedback, social media presence, and cross-promotion among developers to enhance app visibility and success.
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Developer's Guide to Windows Phone App Marketing and Monetization (fall 2014 edition)
- 1. Marketing and Monetizationof Windows Phone Apps YOUR AD HERE YOUR AD HERE Alan Mendelevich | AdDuplex | alan@adduplex.com | @ailon Developer’s Guide to
- 2. Alan Mendelevich@ailon15+ yearsdevelopment experienceFounder & CEO of AdDuplexCo-host of AppBizDev podcast
- 3. Windows Phone ecosystemaccording to Microsoft
- 4. App Gold Rushis over
- 5. Did you know… Product20% Marketing80% Research shows that 20% of product’s success is determined by the product itself and the remaining 80% is marketing* * I totally made this up
- 6. WTH are youtrying to do?
- 7.
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- 10. My app ismy business!
- 11. Developer’s Work Cycle Task Deliverables Money Employee/Contract developer Task Deliverables Money Entrepreneur developer SALE SALE
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- 13. Original vs. “Metoo”
- 15. Top AppCampusalumni fromspare time project to Xbox Live #1 music game, external funding 5 million downloads Megahit
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- 17. Release date isa feature “…this was quite important since it got a lot of attention for being the first real picture effects / photo filter app in the market. The big blogs like Gizmodo, Engadgetand MSNBC covered a few of the must have WP7 apps and Pictures Lab got featured in all. I guess that helped to jump start the app.” René Schulte, PicturesLab
- 18. Release date isa feature With every SDK/OS release there’s a chance to be the first to utilize some previously unavailable capability
- 19. Getting ideas andinspiration The Daily Practice “Every day I write down ideas. I write down so many ideas that it hurts my head to come up with one more. Then I try to write down five more. … The “idea muscle” atrophies within days if you don’t use it.Just like walking. If you don’t use your legs for a week, they atrophy. You need to exercise the idea muscle. It takes about 3-6 months to build up once it atrophies. Trust me on this.” http://www.jamesaltucher.com/2011/02/how-to-be-the-luckiest-guy-on-the-planet-in-4-easy-steps/
- 20. Getting a returnon your investment
- 21. Paid Apps Seta competitive price Consider psychology Consider who and where your customer is Set a price that makes business sense Can’t try == won’t buy Trials: 70x more downloads, 10% conversion rate
- 22. In-app purchases iOS:“18 of the top 25 grossing of all apps are Free To Play Games (72%).” http://www.treysmithblog.com/the-fall-of-angry-birds/ Windows Phone 8+
- 24. Advertising is bestsuited for long/frequently running apps and games Generally perform better than paid apps*
- 25.
- 27. AdDuplexas a FallbackSolution Smaato: “Worldwide, the average ad network fill rate was 10%in Q3 2011” “AdDuplex+ pubCenteris a winning recipe” JC Cimetiere Marketing Director, Unity Technologies, Former DirectorProduct ManagementWindows Phone Microsoft
- 28. Maximize ad spacevalue by multiple network fallbacks. Fallback to AdDuplexor in- house ads. Windows Phone Ad Rotatorhttp://wp7adrotator.codeplex.com/ Unified Ad Control For Windows Phonehttp://wpunifiedad.codeplex.com/
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- 30. So, which businessmodel should I choose?
- 31. Game’s lifecycle Promote,Promote, Promote Monetize, Monetize, Monetize Cross-promote Passive monetization time
- 32. Promote your app,promote your app, promote your app, promote your app…
- 33. Don’t monetize yourapp on day one
- 34. Giving your appaway is the cheapest and most effective marketing instrument you have
- 35.
- 36. App Store Optimization:app’s name, price and tile. That is all users see.
- 37.
- 38. Release Betas: Beta-testersare your first evangelists Recruit beta-testers: WPbeta.me Twitter #wpdev
- 39. “Bad” feedback shouldgo directly to you, good feedback – to the Store Good feedback Bad feedback
- 40. LocalizeEnglish33% Italian15%Spanish13% Chinese8%Russian7% German5% French4% Polish3% Portuguese3% Finnish2% Other7% Windows Phone Languages (March 2013)
- 41. Publication: have everythingto get featured
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- 43.
- 44. A picture isworth a thousand words. A video is worth a thousand screenshots?
- 45. Your app needsa web site… or at least a section on your site Windows Phone 7 App Site template http://wp7appsite.codeplex.com/ WP7Graze https://github.com/mikoskinen/grazewp7
- 46.
- 47. Tip specialized blogs WPCentral.com, WMPowerUser.com, 1800PocketPC.com, BestWP7Games.com, WP7Rocks.com (Russian)… Filterable list at WindowsPhoneSites.com
- 49.
- 50. Get featured inthe store
- 52. Tweet, post onFacebook, retweet others, change your avatar, bio…
- 53. Monitor and reactto feedback
- 54.
- 56. Show off yourapp everywhere!
- 57. Case Study: Wordament “This became clear to Microsoft Game Studios, which quickly talked Jason and John into taking Wordamentpro and becoming full time game developers.” Wordament: The developer story of one of Windows’ most original and compelling hit games
- 58.
- 59. Empowering developers tohelp each other.
- 61. What’s the catch? You show You get
- 63. On the web:specialized blogs and sites, BuySellAds.com, AdWords, Facebook, etc.
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