Using Web Analytics and Actionable Insights to Measure Online Marketing is a presentation created for the Mastering Online Rankings Conference (MORCON2012) organized by the SEO Organization Philippines
Mining Google Analytics for Marketing InsightsKash Dhanda
Google Analytics is used by tens of millions of businesses to improve marketing decisions with data. This presentation explains how to properly set up an account, use the most powerful features, and generate marketing insights.
By watching this presentation, you'll learn:
* Example goals for Branding, Content Marketing, and Lead Generation websites
* Recommended segments any business can use to gain insights on specific members of their audience
* Intelligence events to keep you on top of your website data
* Common setup errors in Google Analytics
* Questions to ask your data, along with step-by-step images detailing how to find the answers
* Analysis best practices
Other topics covered include:
* Why you should use Google Analytics
* What you can do with Google Analytics
* Questions to help determine your web objectives and example objectives which might apply to your business
* Step-by-step instructions to set up goals, segments, and intelligence alerts
* How to quantify the results of your marketing efforts by using financial values
* Tagging tracking URLs for better campaign tracking
Presented by Kash Dhanda, President of Ezra Digital, at the invitation of the SMPS at their #theAECsofMarketing event.
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
Training material for Google Analytics Class One. Google Analytics for beginners by Noel Gomes Twitter @SocialNoel. Course material for Digital Marketing Course.
Hosted by MCN Data & Insights SIG co-chair, Elena Villaespesa, this hangout is an introduction to Google Analytics. Brian Alpert, Web Analyst at the Smithsonian will join Elena and show you how to get a handle on this important analytical tool.
Topics covered:
Introduction to digital analytics
Navigating Google Analytics reports
Setting goals and targets
Google Analytics features
Segmentation
Custom reports
Event tracking
Views and filters
Dashboards
Resources & tools
Q&A
Video
https://www.youtube.com/watch?v=kQDCWS4bye4
Schipul SEM guy John-Michael Oswalt explains that if all you look at is Visits and Page Views, you may be missing the point of Web Analytics. This presentation explores useful metrics like Bounce Rate and Time on Site for seeking which of your pages are the top earners. A focus on referring traffic and keywords with a side of Google Insights for Search will help you to measure your traffic better and make actionable decisions from your numbers.
Mining Google Analytics for Marketing InsightsKash Dhanda
Google Analytics is used by tens of millions of businesses to improve marketing decisions with data. This presentation explains how to properly set up an account, use the most powerful features, and generate marketing insights.
By watching this presentation, you'll learn:
* Example goals for Branding, Content Marketing, and Lead Generation websites
* Recommended segments any business can use to gain insights on specific members of their audience
* Intelligence events to keep you on top of your website data
* Common setup errors in Google Analytics
* Questions to ask your data, along with step-by-step images detailing how to find the answers
* Analysis best practices
Other topics covered include:
* Why you should use Google Analytics
* What you can do with Google Analytics
* Questions to help determine your web objectives and example objectives which might apply to your business
* Step-by-step instructions to set up goals, segments, and intelligence alerts
* How to quantify the results of your marketing efforts by using financial values
* Tagging tracking URLs for better campaign tracking
Presented by Kash Dhanda, President of Ezra Digital, at the invitation of the SMPS at their #theAECsofMarketing event.
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
Training material for Google Analytics Class One. Google Analytics for beginners by Noel Gomes Twitter @SocialNoel. Course material for Digital Marketing Course.
Hosted by MCN Data & Insights SIG co-chair, Elena Villaespesa, this hangout is an introduction to Google Analytics. Brian Alpert, Web Analyst at the Smithsonian will join Elena and show you how to get a handle on this important analytical tool.
Topics covered:
Introduction to digital analytics
Navigating Google Analytics reports
Setting goals and targets
Google Analytics features
Segmentation
Custom reports
Event tracking
Views and filters
Dashboards
Resources & tools
Q&A
Video
https://www.youtube.com/watch?v=kQDCWS4bye4
Schipul SEM guy John-Michael Oswalt explains that if all you look at is Visits and Page Views, you may be missing the point of Web Analytics. This presentation explores useful metrics like Bounce Rate and Time on Site for seeking which of your pages are the top earners. A focus on referring traffic and keywords with a side of Google Insights for Search will help you to measure your traffic better and make actionable decisions from your numbers.
Google Analytics can help you understand what content is getting traction: what gets viewed, what sends traffic and what converts to action.. Dana Chinn, web analytics lecturer at Annanberg USC and Sally Falkow, President of PRESSfeed, the social online newsroom, cover the top10 Google Analytics reports.
These slides are from Noisy Little Monkey's Google Analytics training session. We run the courses from our offices in the Aardman Animations Studio in Bristol.
The slides cover:
- the basics of Analytics account set up
- what the measures mean and which of them are most useful for your business
- setting up goals
- using custom reports and segments
- if you are using AdWords, how Analytics can help to evaluate your ad spend.
• WhyAnalytics
• Google Analytics Step by Step
• Who are the people who visit my website?
• What brought visitors to your site?
• What they do once they got on the website?
• Did they do what you wanted them to do?
Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Check out http://insivia.com to learn more.
Google Analytics is the de facto, ultimate web analytics tool. It likely does much more than you might think it can do.
I gave this presentation to my Business Analytics colleagues at Perficient on 3/27/13. I found it to be a highly interactive, engaging conversation that gave a powerful introduction to what Google Analytics can do, without wandering too deeply into the weeds.
This presentation covers Google Analytics in broad strokes. It is designed to be intuitive and easily understood by all audiences, especially for business leaders.
Katherine Mancuso from Tech Liminal provides an introduction to Google Analytics for the East Bay WordPress Meetup in April 2014: why you need Analytics, how to install the tracking code, what sessions are, how to set up goals and events.
Metrics to Track Using Google Analytics for a SAAS companySimi Pam
Knowing what to track in your business is 100% as important as knowing that you ought to track your product usage. If you own an SAAS company, this will show you the five main metrics coupled along with the five main business principles you ought to follow. All done using google analytics.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Google Analytics plays an important role in making important business decisions. 'Introduction to Google Analytics' sheds light on basics of Analytics and it's setup.
Google Analytics: Overview & Key Metrics for Retirement CommunitiesOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
The content includes the meaning of Google analytics, the demographic of the audience, how to use Google analytics, why is it important to your website and the dark side of Google analytics.
Speaker: Getting The Most Out of Google Analytics for Higher EducationChristine Osazuwa
Symposium for the Marketing of Higher Education | Dec 2, 2016
Conducted a 45-minute session during this multi-day conference on marketing & higher education regarding Google Analytics and web site optimization.
Google Analytics can help you understand what content is getting traction: what gets viewed, what sends traffic and what converts to action.. Dana Chinn, web analytics lecturer at Annanberg USC and Sally Falkow, President of PRESSfeed, the social online newsroom, cover the top10 Google Analytics reports.
These slides are from Noisy Little Monkey's Google Analytics training session. We run the courses from our offices in the Aardman Animations Studio in Bristol.
The slides cover:
- the basics of Analytics account set up
- what the measures mean and which of them are most useful for your business
- setting up goals
- using custom reports and segments
- if you are using AdWords, how Analytics can help to evaluate your ad spend.
• WhyAnalytics
• Google Analytics Step by Step
• Who are the people who visit my website?
• What brought visitors to your site?
• What they do once they got on the website?
• Did they do what you wanted them to do?
Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Check out http://insivia.com to learn more.
Google Analytics is the de facto, ultimate web analytics tool. It likely does much more than you might think it can do.
I gave this presentation to my Business Analytics colleagues at Perficient on 3/27/13. I found it to be a highly interactive, engaging conversation that gave a powerful introduction to what Google Analytics can do, without wandering too deeply into the weeds.
This presentation covers Google Analytics in broad strokes. It is designed to be intuitive and easily understood by all audiences, especially for business leaders.
Katherine Mancuso from Tech Liminal provides an introduction to Google Analytics for the East Bay WordPress Meetup in April 2014: why you need Analytics, how to install the tracking code, what sessions are, how to set up goals and events.
Metrics to Track Using Google Analytics for a SAAS companySimi Pam
Knowing what to track in your business is 100% as important as knowing that you ought to track your product usage. If you own an SAAS company, this will show you the five main metrics coupled along with the five main business principles you ought to follow. All done using google analytics.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Google Analytics plays an important role in making important business decisions. 'Introduction to Google Analytics' sheds light on basics of Analytics and it's setup.
Google Analytics: Overview & Key Metrics for Retirement CommunitiesOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
The content includes the meaning of Google analytics, the demographic of the audience, how to use Google analytics, why is it important to your website and the dark side of Google analytics.
Speaker: Getting The Most Out of Google Analytics for Higher EducationChristine Osazuwa
Symposium for the Marketing of Higher Education | Dec 2, 2016
Conducted a 45-minute session during this multi-day conference on marketing & higher education regarding Google Analytics and web site optimization.
Web Analytics e o Google Analytics - uma visão geral (Português - Brasil)Rodrigo Rubio
WebAnalytics e o Google Anaytics - uma visão geral.
Apresentação realizada ao Google Technologies User Group em São Paulo, SP na GlobalCode - 28/Abr/2010
5 instantly actionable insights from google analyticsKelvin Newman
I was very fortunate to be asked by the IDM to present at Internet World in the email and Analytics Theatre. I presented the following slides about five ways you can gain strategic insight from Google Analytics to show you can inform strategy as well extract data from GA.
Livre Blanc Attribution Management : entre technologie, marketing et statistiqueConverteo
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Emboodo believes that web analytics is much more than a measurement tool. We use web analytics as a tool for business research and real-time optimization in order to improve website and campaign performance.
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In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
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Training my puppy and implementation in this story
Using web analytics and actionable insights
1. Using Web Analytics and Actionable Insights
to Measure Online Marketing Campaigns
SHEILA “KUTITAP” DELA PENA
MASTERING ONLINE RANKINGS CONFERENCE
29-30 SEPTEMBER 2012
2. facebook.com/kutitap
About Me ::
Bachelor in Mass
Communications graduate,
Pamantasan ng Lungsod ng
Maynila (PLM).
Worked for a contact center,
public relations firm, and
companies with various online
marketing needs.
SHEILA “KUTITAP” DELA PEÑA
Trained in Quality
Experienced SEO, Google Analytics
Management System (ISO
Qualified Individual, adept in Brand
Intelligence & Web Analytics. 9001:2008), SIPOC and RCA.
MY CAREER PRINCIPLE
Define your KPI’s and measure your results.
#MORCON2012
3. :: Pre-Discussion Assumptions
NOT ALL have Web
Analytics exposure
NOT ALL appreciate KPIs
NOT ALL track and monitor
online marketing impact
Disclaimer:
My bias is with Google Analytics.
#MORCON2012
4. :: The Basic Process
Website Online Marketing is a
Audit CYCLICAL PROCESS.
Website analysis base It is repeating, iterative,
on the best practices recurrent, archetypal,
etc.
Performance Keyword
Monitoring Research
PERFORMANCE
Tracking website visitors Selection of the best MONITORING is very
and online visibility keywords to target
important in Online
Marketing, where WEB
Off-Page On-Page ANALYTICS is the key
Optimization Optimization
component.
Acquisition of links Implementation of
from other websites the best practices
#MORCON2012
5. :: Web Analytics and Actionable Insights
WEB ANALYTICS
Measuring and analyzing website
performance using visitor MEASURE
information to gain insights and
improve performance.
ACTIONABLE INSIGHTS
Information with a practical and ACTIONABLE
relevant application, especially INSIGHT
about users of goods and
services for purposes of IMPROVE ANALYZE
business planning and strategy.
#MORCON2012
6. :: 8 Guiding Principles
Know how web analytics works
Familiarize yourself with the user interface
Understand the key metrics
Make sense of the report implications
Define your KPIs
Track your campaigns
Measure your performance
Identify action items for improvement
#MORCON2012
7. :: 8 Guiding Principles:
Know how web analytics works
#MORCON2012 7/3
8. :: 8 Guiding Principles:
Know how web analytics works
EVOLUTION OF THE GATC
urchin ga.js asynchronous
#MORCON2012
9. :: 8 Guiding Principles:
Know how web analytics works
• Google Analytics first-party cookies. This
means that all cookies set by Google
Analytics for your domain send data only to
the servers for your domain. Cookies are used
to define user sessions.
• Cookie-based tracking relies on a browser
setting the cookie. Tracking will not work if
cookies are disabled or deleted.
• Cookies impact New and Returning Visitors:
– Cookies are blocked
– Javascript is disabled
– Using a different computer
– Using multiple browsers
#MORCON2012
10. :: 8 Guiding Principles:
Know how web analytics works
Functionality Cookie Used Description Expiration
30 mins
__utmb __utmb cookie is used to establish and
from
continue a user session.
Determining Visitor set/update.
Session
__utmc __utmc is no longer used by
Not Set
the ga.js tracking code.
Identifying Unique This cookie is used to determine unique 2 yearsfrom
__utma
Visitors visitors to your site. set/update.
__utmz cookie stores the type of
6 months
Tracking Traffic referral used by the visitor to reach
__utmz from
Sources & Navigation your site, whether via a direct method,
set/update
a referring link, a website search.
__utmv cookie is not normally present
2 years from
Custom Variables ___utmv in a default configuration of the tracking
set/update.
code.
#MORCON2012
11. :: 8 Guiding Principles:
Familiarize yourself with the user interface
Account Controls
1. Account/Profile Selector
2. Administrative Settings
Report Navigation
3. Report Finder
4. Directory of Reports
5. Report Title
Data Inclusion Controls
6. Date Selector
7. Advanced Segments
8. Metric Group Selector
9. Primary Dimension Selector
10. Secondary Dimension Selector
11. Table Filter
12. Table Controls
Graph & Visualization Controls
13. Metric View Selector
14. Graph Increment Selector
15. Plot Rows
16. Data View Selector
Report Sharing, Dashboards, and
Downloading
17. Home (Dashboards, Realtime,
Intelligence)
18. Custom Reporting
19. Email, Export, Unsampled Reports
20. Add to Dashboard
21. Annotations
#MORCON2012
12. :: 8 Guiding Principles:
Familiarize yourself with the user interface
• Data selected last 31 days by default
• With pre-selected ranges: custom, today, yesterday, last week and last month
• Compare dates (with same number of previous days)
#MORCON2012
13. :: 8 Guiding Principles:
Familiarize yourself with the user interface
HOURLY REPORT WEEKLY REPORT
DAILY REPORT MONTHLY REPORT
Data may be graphed by hour, day, week, or month so you can analyze trends according
to the selected view.
#MORCON2012
14. :: 8 Guiding Principles:
Familiarize yourself with the user interface
PIE CHART
BAR GRAPH
TABULAR PIVOT TABLE
#MORCON2012
15. :: 8 Guiding Principles:
Understand the key metrics
VISIT is a count of sessions that have been active on
your site for the selected date range.
6
#MORCON2012
16. :: 8 Guiding Principles:
Understand the key metrics
Unique Visitors represents the number of unduplicated
(counted only once) visitors to your website over the
course of a specified time period.
#MORCON2012
17. :: 8 Guiding Principles:
Understand the key metrics
A visitor is considered a New Visitor when any page on
your site has been accessed for the first time by a web
browser.
#MORCON2012
18. :: 8 Guiding Principles:
Understand the key metrics
A visitor is considered a Returning Visitor when any
page on your site has been visited previously by a web
browser.
#MORCON2012
19. :: 8 Guiding Principles:
Understand the key metrics
A pageview is an instance of a page being loaded by a
browser.
PAGE
1
PAGE
2
PAGE
3
PAGE
4
PAGE
5
#MORCON2012
20. :: 8 Guiding Principles:
Understand the key metrics
Unique Pageviews is the total number of unique
visitors to a given page.
PAGE
1
PAGE
2
PAGE
3
PAGE
4
PAGE
5
PAGE
1
PAGE
3
PAGE PAGE PAGE PAGE
2 3 4 5
#MORCON2012
21. :: 8 Guiding Principles:
Make sense of the reports implications
WHO PAID HOW WHAT GOALS
Audience Advertising Traffic Content Conversions
Sources
Google Analytics provides reports on who visits your websites, how people
found your site, how they explored it, and how you can enhance their
visitor experience and increase conversion.
#MORCON2012
22. :: 8 Guiding Principles:
Make sense of the report implications
Audience Report:
Key Implications
Demographics
• Geographical Reach
• Language Support Needs
Behavior
• Loyalty
• Brand Experience
Technology
• Browser compatibility
• Usability
Mobile
• Device friendliness
Visitor Flow
• Page to Page interaction
#MORCON2012
23. :: 8 Guiding Principles:
Make sense of the report implications
Traffic Sources Report:
Key Implications
Sources
• Brand Awareness
• Offline Marketing
• Inbound Marketing
Search
• PPC/Organic Campaign
Success
Search Engine Optimization
• Keyword Targeting
• On-Page Optimization
Social
• Social Media Engagement
• Social Shares
#MORCON2012
24. :: 8 Guiding Principles:
Make sense of the report implications
Content Report:
Key Implications
Site Content
• Content Optimization
• Landing Page Optimization
Site Speed
• Usability
Site Search
• Content and keyword
opportunities
Events
• Interaction with page
elements
• Call to action success
#MORCON2012
25. :: 8 Guiding Principles:
Make sense of the report implications
Conversion Report:
Key Implications
Goals
• Conversions
• Lead Generation
• Checkout Process
Ecommerce
• Inventory Management
• Market behavior
Multichannel Funnels
• Online Marketing Mix
• Customer Experience
#MORCON2012
26. :: 8 Guiding Principles:
Determine your Key Performance Indicators
WHAT IS KPI?
Objective KPI
are quantifiable Brand branded search
measurements that Awareness direct traffic
reflect the critical Sales/Leads Goal conversions
success factors. - (URL
catalystconsultingpartners.com Destination,
Event,
Metric/s used to define Page/Visit,Event)
and measure progress. - Online Visibility Traffic Sources
en.wiktionary.org
Brand Keyword
Repositioning
When determining your KPIs,
clearly define your objectives or goals.
#MORCON2012
27. :: 8 Guiding Principles:
Track your campaigns
Google Analytics Destination URL Builder
Variable Details
Campaign Source Use utm_source to identify a search
engine, newsletter name, or other
(utm_source) source.
*Required Example: utm_source=yahoo
Campaign Medium Use utm_medium to identify a
medium such as email or cost-per-
(utm_medium) click.
*Required Example: utm_medium=cpc
Campaign Name Use utm_campaign to identify a
specific product promotion or strategic
(utm_campaign) campaign.
*Required Example: utm_campaign=spring_sale
Campaign Term Use utm_term to identify paid
keywords.
EXAMPLES (utm_term) Example: utm_term=running+shoes
http://www.example.com/?utm_campaign=spring&utm_mediu
Campaign Content Required for A/B testing and content-
m=referral&utm_source=exampleblog
targeted ads. Use utm_content to
http://www.example.com/?utm_campaign=spring&utm_mediu (utm_content) differentiate ads or links that point to
m=email&utm_source=newsletter1 the same URL.
http://www.example.com/?utm_campaign=spring&utm_mediu Examples: utm_content=bannerad and
m=email&utm_source=newsletter1&utm_content=toplink utm_content=textad
#MORCON2012
28. :: 8 Guiding Principles:
Track your campaigns
WHICH CAMPAIGNS TO TRACK?
Link dropping activities
e.g. Facebook, Twitter, content marketing, email signatures
(press releases, articles, guest blogs)
Offline marketing
e.g. offline campaigns such as posters, fliers, billboards;
#MORCON2012
29. :: 8 Guiding Principles:
Track your campaigns
OFFLINE MARKETING CONCEPT
Create a landing page for your offline
marketing campaign
e.g.
http://www.domain.com/iheartseo092012.html
Tag the URL
e.g. Name: iheartseo-92012
Source: 3x5poster
Medium: offline92012
URL:
http://www.domain.com/iheartseo092012.html
?utm_source=3x5poster&utm_medium=offline-
92012&utm_campaign=iheartseo-92012
Shorten URL for retention (optional)
e.g. bit.ly/iheartseo92012 For details
Use QRCodes (optional) bit.ly/iheartseo92012
#MORCON2012
30. :: 8 Guiding Principles:
Measure campaign performance
Define your measure for success
Get your baseline data
Do an apple to apple comparison
MULTI-CHANNEL ATTRIBUTION
FULL FUNNEL CONVERSION
EVENT TRACKING
Multimedia Interaction | Outbound Links
You cannot track
File Downloads | jQuery DOM what you cannot measure
#MORCON2012
31. :: 8 Guiding Principles:
Identify action items for improvement
Numbers don’t lie,
but are prone to human error.
MEASURE
• Adjust activities base on the
numbers.
• Identify trends, seasonality and
patterns in the data.
• Identify testing opportunities.
• Compare market research
results and add to the online
IMPROVE ANALYZE marketing mix.
• Continuously identify areas of
improvements.
#MORCON2012
32. :: Some DO’s and DONT’s
• Don’t forget to integrate the GATC on ALL Pages that you want
to track.
• Do establish a naming convention when setting up goals and
campaign tracking.
• Don’t give EVERYONE Admin access.
• Do keep a clean data by setting up exclude IP filter (Admin>Filters)
• Don’t forget your baseline data.
• Do link your Google Webmastertools and Google Adwords
with your Google Analytics.
#MORCON2012
33. MARAMING SALAMAT!
Any questions, clarifications or violent reactions?
MARAMING SALAMAT!
Help improve my presentation
Using Web Analytics and Actionable Insights
Any questions, clarifications orCampaigns reactions?
to Measure Online Marketing violent
Send feedbacks to
bit.ly/SDPMORCON2012
MASTERING ONLINE RANKINGS CONFERENCE
29-30 SEPTEMBER 2012
Editor's Notes
SHOW OF HANDS: How many know what Web Analytics is? How many actually access Google Analytics or Web Trends? How many actually know how cookies work? How many know what KPI is? How many know what their KPIs are? How many actually access any Web Analytics tool? How many checks Google Analytics or Web Trends daily, weekly, monthly, quarterly, never? How many actually know if online marketing contributed to overall business growth?My discussion will not focus on the step by step instructions on how to create, set-up or manage your web analytics tool, although I will be discussing those in passingOur focus is on performance monitoring and identifying action items for improvement. Objectives
Online Marketing is a cyclical process, meaning it is repeating, iterative, recurrent, acrchetypalWeb Analytics is the essential component of performance monitoringSHOW OF HANDS:How many have had an experience being questioned whether online marketing really works?How many have had an experience where campaign or project was terminated because the client or the boss is skeptical towards online marketing impact to business growth?
UTM –Urchin Tracking Module
Navigate by date rangeBy default, GA shows data for the last 31 daysPre-selected ranges availableComparison
view performance hourly, daily, weekly and monthly
Visual presentations of report using charts and tables