Coursework Details and Evaluation for Advanced Media Portfolio
1.
2.
3. Coursework Details
• 1.G324: Advanced
Portfolio in Media
• Promotion Package (60
marks)
• Evidence of planning &
research (20 marks)
• Evaluation (20 marks)
4. The Promotion Package
consists of THREE products:
Main Task (40 marks):
A trailer
2 Ancillary Tasks (10 marks each):
1. a film magazine front cover,
featuring your film
2. a poster for your trailer
(60 marks in total)
(
5. The main aim is to create advertising
materials for a music promo in order to
construct an audience for it
The examiners want there to a be a clear
RELATIONSHIP between all 3 products
They want you to create a BRAND
IDENTITY
6. Section A has two compulsory questions:
Question 1a asks you to describe and
evaluate your skills development over the
course of all your production work, from
AS to A2.
In the examination, questions will be
posed using one or two of the following
categories:
7. Question 1b asks you to
select one production (i.e.
either AS or A2 work) and
evaluate it in relation to one
of the following media
concepts:
•Genre
•Narrative
•Representation
•Audience
•Media language
8. Section B: Contemporary Media
Regulation
• What is the nature of contemporary media
regulation compared with previous
practices?
• What are the arguments for and against
specific forms of contemporary media
regulation?
• How effective are regulatory practices?
• What are the wider social issues relating to
media regulation?
,
9. Evaluation QUESTIONS
In the evaluation the following four questions must be
addressed:
In what ways does your media product use, develop or
challenge forms and conventions of real
media products?
How effective is the combination of your main product
and ancillary texts?
What have you learned from your audience feedback?
How did you use media technologies in the construction
and research, planning and evaluation
stages?
10. Evaluation - Grading
Level 4 16–20 marks
There is excellent skill in the use of digital technology or ICT in the
evaluation.
There is excellent understanding of the forms and conventions used
in the productions.
There is excellent understanding of the role and use of new media in
various stages of the
production.
There is excellent understanding of the combination of main product
and ancillary texts.
There is excellent understanding of the significance of audience
feedback.
There is excellent skill in choice of form in which to present the
evaluation.
There is excellent ability to communicate.
11. Grading of Ancillary Tasks
Level 4
The candidate is expected to demonstrate excellence in the creative use of most
of the following
technical skills:
awareness of conventions of layout and page design
awareness of the need for variety in fonts and text size
accurate use of language and register
the appropriate use of ICT for the task set
appropriate integration of illustration and text
framing a shot, using a variety of shot distances as appropriate
shooting material appropriate to the task set; selecting mise-en-scène
including colour, figure,
lighting, objects and setting
manipulating photographs as appropriate, including cropping and resizing.
Where a candidate has worked in a group, an excellent contribution to
construction is evident.
12. Grading of Film/Video
Level 4
The candidate is expected to demonstrate excellence in the
creative use of most of the following
technical skills:
shooting material appropriate to the task set; including
controlled use of the camera, attention to
framing, variety of shot sizes and close attention to mise en scene
editing so that meaning is apparent to the viewer and making
selective and appropriate use of shot
transitions, captions and other effects
recording and editing sound with images appropriately.
Where a candidate has worked in a group, an excellent
contribution to construction is evident.
13. Research and Planning
Level 4 16–20 marks
Planning and research evidence will be complete and detailed.
There is excellent research into similar products and a potential
target audience.
There is excellent work on shotlists, layouts, drafting, scripting
or storyboarding.
There is excellent organisation of actors, locations, costumes or
props.
Time management is excellent.
There is excellent skill in the use of digital technology or ICT in
the presentation.
There are excellent communication skills.
There is an excellent level of care in the presentation of the
research and planning.
14. Music Video Questions
Q. How long should music videos be?
A. The length of the track is the usual convention, but if it is a particularly long track,
they could fade early. Three minutes is the classic pop song.
For the Digipak is there a template for students to produce all four panes or can
they just complete four CD sized examples?
A. No template is provided by OCR. All you would need to do would be to identify which
bit of the Digipak belongs where, e.g. front cover, front inside etc. See clarification 6 on
the OCR Get Ahead Media Studies Blog and this post on the OCR Media Studies Get
Ahead Blog for more information.
Q. Is there room for flexibility in A2 briefs, e.g. swapping 'Digipak' for CD cover as
music video ancillary task?
A. No there's no flexibility to the briefs as all outcomes must be comparable between
centres and candidates.
Q. How do we deal with copyright issues in relation to using music for advanced
production?
A. For the music video, candidates need to show evidence they have sought permission
to use the track - no more than that, e.g. a letter or fax to the artist/label
concerned. Other non-original material may only be used in a limited way.
Brief
