The document discusses how the media product, a music video, uses and challenges conventions of real indie music videos. It includes: 1) A performance element showing the band performing, as is typical, but also includes a narrative element, going against indie convention. 2) Relationships between lyrics and visuals, and music and visuals, following some conventions but in an illustrative rather than direct way. 3) Close ups of band members, following conventions. 4) A notion of looking at a phone screen but not voyeurism, going against full convention. 5) Intertextual references to other media in a subtle way, also challenging convention.