The document provides 10 tips for developing effective mobile internet content and services. 1. Mobile internet needs to be mobile-relevant, easy to use, and consume users' time in 5-10 minute intervals. 2. Develop a mobile XHTML profile with a link to the full HTML/desktop version so users can choose their preferred experience.

1. MOBILE INTERNET; CO-CREATE THE TOP TIPS TO START TOMORROW [email_address] marketing manager Content & VAS wholesale 19 November 2007

3. Tip 1: Mobile Internet Needs ≠ Internet Mobile Needs Mobile relevant / Easy and intuitive to use / 5-10 Minutes Internet Mobile Mobile Internet

4. Tip 2: Develop xHTML Mobile Profile with link to HTML/Desktop version (Massa = Kassa ; Niche = Nice) Consumer can choose between Mobile or PC experience

5. Tip 3: Less Content = More Usage (Quality not Quantity) Select and Push relevant content / Teasing name (”ECG”) / “More button” (avoid long lists)

6. Tip 4: No more HTTP errors & Provide settings (Use Device & Operator Recognition / OTA Settings / Auto Redirect from www.site.nl to mobiel.site.nl) Better to say “handset is not supported” than “HTTP error” SMS “Internet” to 1300 to get settings Web server to autodirect to mobile web site (e.g www.Telegraaf.nl)

7. Tip 5: Ad button “this site on your mobile” to homepage Drive traffic from web to mobile

8. Tip 6: Buy Google (mobile) search keywords and send mobile site map to Google; to drive traffic Forgot to buy the “adverteren” (mobile) search keyword?

9. Tip 6: Buy Google (mobile) search keywords and send mobile site map to Google; to drive traffic AdWords; zoekwoord gerichte campagne -> mobiele tekst advertentie -> geavanceerde doelgerichtheid & netwerk opties -> kies mobiele netwerk Site map: http://www.google.com/support/webmasters/bin/answer.py?answer=40348

10. Tip 7: Click-to-Pay (wap billing) instead of SMS billing Game subscription activation using mobile number and SMS billing

11. Tip 7: Click-to-Pay (wap billing) instead of SMS billing Vodafone live! game purchase using “click-to-pay” (+30% sales) 1 2 3 4

12. Tip 8: Use Mobile 2.0 design E.g. Black and White (contrast) / Simple (relevant) Icons

13. Tip 9 : Need for Speed! Optimize browsing / navigation speed ( smaller images; bearer recognition, content adaptation; on device portals) Light weight web pages to improve browsing speed in combination with on device portals for navigation and content discovery. Get in the handset! Not one ODP per content partner but integrate

14. Tip 10: Prevent (data) bill shock! Inform about data tariffs and advise to take flat rate data bundle (“call 1200”) by using operator recognition

15. Bonus Tip: Check; does your own company website really work e.g on a N95? E.g. Flash, SSL, is not fully supported. Design web in xHTML + style sheets (content separated from presentation layer)