This document discusses several emerging technologies and trends that will impact IT strategies in 2015 and beyond. It begins by noting that technologies are advancing rapidly and could potentially help or harm humanity. Several themes are then discussed, including the growing importance of design thinking for innovation, the hyperconnected economy and on-demand business models, the Internet of Things, and the "re-enterprization" of IT through platforms and ecosystems. The document emphasizes that IT strategies must focus on engaging customers through emotional experiences and bonding systems, while also governing systems securely through architecture and risk management.

1. STKI is here to serve you………
1
Technology could be the thing that saves us all.
Provided it doesn’t kill us first.

2. 2
IT’s royal flush : trends 2015

3. 3

4. Technologies…… coming at us at great speed
4

5. Technologies…… coming at us at great speed
5

6. 'Re-enterprization' of IT
6

7. Paul Otellini, ex-CEO at Intel was asked :
“What is going to be obsolete next?
Otellini responded:
“Ignorance.”
IT purposeful ignorance:
• Rather be ignorant than challenge and acknowledge a truth about reality.
• IT thinks they understand all things
• Challenging one's beliefs is difficult.
• It is difficult to admit that current views are subject to change - any of them could be incorrect.
What is IT “purposeful ignorance” ?

8. But 2015: IT Strategy year
8
8

9. TODAY STKI ANALYSTS WILL TALK CARDS AND HANDS
9
STRATEGY
THEMES
ACTIONS

10. WE WILL TRY TO ANSWER THE FOLLOWING :
• How customers will interact with:
• Marketplace ? specific organizations?
• How employees will deliver goods and services?
• How IT will support both of these groups?
• What does/should IT look like?
• 'Re-enterprization' of IT Taking Place?
• What steps should IT take?
• What elements define and differentiate CIOs:
• Conservative CIO
• Modern CIO
• Early adopter CIO

11. 11

12. Design Thinking: a “right-brain” science
12
Methodology for innovating
in uncertain environments

13. Design Thinking: a “right-brain” science
13
Methodology for innovating
in uncertain environments

14. 14

15. Hyper-connected Economy & On-demand Economy
15

16. The Hyperconnected Economy
•When consumers overtook businesses (2013) as
the main buyers of technology rules began to
change:
• Download speeds have increased by a factor of 12,000
• Data rates have dropped to a few agurot per megabyte
• Wi-Fi in homes and offices
• Mobility adds computing power from the cloud.
• Everything has an IP address and is connected and can be
accessed by an APP.
•Individuals are equipped with two brains:
•one inside their heads,
•the other carried around in their hand
• (but hyperconnected to the world around them)
16

17. Infinite Knowledge available
17

18. Our “hyperconnected” Consumer can be a “on-demand” freelancer
•On-demand Economy divides between
•people who have money but no time and people who have time but no
money and provides for these two groups to trade with each other
•On-demand Companies exploit low transaction costs :
•Now that most people carry computers in their pockets
•The transaction costs involved in finding people to do things can be pushed
a long way down.
•On-demand Economy is the result of pairing “freelance”
workforce (through the smartphone-APP) with their underused
capacity to the demand/needs:
•This applies not just to people’s time, but also to assets
•The “on-demand economy” is a continuation of the “sharing economy”
18

19. On-demand business model

20. Internet of Corporate Things (IoCT)
Internet of Things (IoT) Internet of People (IoP)
20

21. When evolution pushes IT into a “smart” farm
21

22. When evolution pushes IT into a “smart” farm
22

23. Internet of THINGS (IoT)
23
Wearable Era

24. Internet of THINGS (IoT)
24
Wearable Era

25. emerging “ecosystems” of Internet of things services.
• Automobile’s Ecosystem
• Smart Automobiles
• Vehicle-to-home
• Vehicle-to-Grid
• Home automation Ecosystem
• Smart Home Entertainment:
• Smart Home Monitoring & Control:
• Building automation
• Energy management
• Lighting control
• Smart Home Health Devices
• Smart Home Computing Devices ,Gateways and Smart
Appliances
• Wearables’ Ecosystems
• Sports & Fitness Wearables
• Multimedia & Entertainment Wearables
• Lifestyle Wearables: Smart Clothing, Smart Jewelry
• Smart Watches
• Smart Glasses
• Enterprise Wearables
• Healthcare Wearables
• Military Wearables
• Other IoT Ecosystems……..
• Healthcare
• Advanced remote controls
• Retail/shopping services
• Telecom services 25

26. Don’t allow history to repeat itself
26

27. 'Re-enterprization' of IT: Internet of Corporate Things
1. IP Devices
a. Mobile APPS
b. Embedded systems
c. PCs (workstations)
d. ATMs
e. Other “connected products”
2. Secure communications
3. Inside the firewall:
a. enterprise software,
b. analytics
c. IT services and operations
d. Development platforms
e. Security
4. Outside the firewall communications
a. Cloud operations
b. Cloud platform
c. Cloud development
d. Cloud applications
e. security
27

28. Israeli IoCT: police today
28

29. More Israeli examples of IoCT
29

30. SAMSUNG Ecosystem vs APPLE Ecosystem
30

31. Internet of People (IoP)
31

32. Internet of People (IoP) defines the new USER : B2U
32

33. B2U Buys Experiences, Not Things
33

34. POWER transfer from “seller” to “customer”
34
user
generated
content

35. 'Re-enterprization' of IT Taking Place?
35

36. ENGAGE & INNOVATE
36
ENGAGE
& INNOVATE
GOVERN
&
PROTECT
DELIVER
&
MAINTAIN
IT Strategy

37. Innovative technologies and the “ B2U-customer/employee”
37

38. IT v3.0 is really an exchange of tech innovation
38

39. Start building “customer journeys”
39
IT needs to
stop thinking from the inside out
start thinking from the outside in
INNOVATE from the outside in, close to the customer
IT needs to
stop thinking from the inside out
start thinking from the outside in
INNOVATE from the outside in, close to the customer

40. lifetime experience…
from the first time they go to our
web site through the last time they
ever use one of our cars and decide
not to be a member any more.
We map that cycle and follow it.
Scott Griffith, CEO Zipcar
Zip car maps “lifetime” customer journeys

41. customer experience score and customer effort score
41

42. customers always have an experience
(good, bad, or indifferent)
42

43. What is “amazonification” ???

44. What is “amazonification” ???
44
late
late
late
sorry.. We will
send another one

45. Engagement systems require amazonification of companies
45
only source of competitive advantage
is the one that can survive technology-fueled disruption:
obsession with customer experience (and service)

46. How does the client relationship work
46
2000-2005
2006-2014
2014-20XX

47. IT transformation
47

48. IT is divided in many distinct “worlds”
48
Emotion-Based Systems

49. Business (not consumers) adopters of IoT
49
• IT is responsible for everything with an IP
address
• IoT are not only IP addressable artifacts but data
input/output devices that IT has to collect and
organize for a “purpouse”
• IT is responsible for producing INTELLIGENCE
from them

50. From “functional” to “bonding” experiences
50
EMOTION-BASED SYSTEMS

51. Systems of Records (INTELLIGENCE)
51
Design
starts with
transactions
processes & data

52. Systems of Engagement (IMMERSION)
52
Design starts
with
engagement
processes & data

53. Mobility and “the hub”
53

54. INFORMATION
REPOSITORY
“the hub” platform
INTERNET OF THINGS INTERNET OF PEOPLE
PLACES & COMPANIES
54
Social Media

55. What does “the hub” platform do
55

56. Example of a HUB (TIBCO)
56

57. The Mobile Mind Shift: processes/data to moments
57
processes & data
moments

58. Emotion-Oriented Systems (customer bonding systems)
58
Design starts
with the
MAGIC MOMENT
NEED

59. Emotion-Oriented Systems: Magic Moments
59

60. 2015-16 trend toward core-systems modernization
60
HUB is driving the need for more
agile and sophisticated core systems
(that can support more extensive use of data).
“Systems of records”
• were not architected in a way that was suited
for standard APIs.
• At the time they were designed no one was
doing analytics or connecting to mobile
APPs.

61. New Mandate: Create Value With Data
61

62. New Mandate: Create Value With Data
62

63. In order to BOND: Emotion-Oriented Systems
63

64. Apps and applications are two very different expressions of software
64
The defining characteristic of an APP is its reduced functional presence.
APPS do less than applications.They solve magical moments.
That is their goal
Transaction layer
Differentiation layer
Innovation layer
IT department up to 2014
Transaction layer
Differentiation layer
Innovation layer
IT department after 2014

65. 40Source: Megan Quinn, KPCB Partner.
Evolution of Apps tto Internet Unbundling

66. Deutsche Bank Expands Its APPS Store in its website
66

67. Also Mobile apps have to pass the “toothbrush test”
67
"toothbrush test“
"Is this something you will use once or twice a day,
and does it make your life better?"

68. “toothbrush test” examples
68

69. ...now some apps are disappearing altogether...
WUTFoursquare Swarm Runkeeper Breeze Dark Sky
We’re entering the age of apps as service layers.
These are apps you have on your phone but only open when you
know they explicitly have something to say to you.
They aren’t for ‘idle browsing,’ they’re purpose-built &
informed by contextual signals like hardware sensors,
location, history of use & predictive computation.
41Source: Matthew Panzarino, Techcrunch.
Evolution of Apps  Internet Unbundling = RiseOf Invisible App

70. Spectrum of “trust” based moments served by APPs
70
emotion based systems

71. Spectrum of “trust” based APPs
71

72. Spectrum of “trust” based Benevolent Moments APPs
72

73. Example of emotion based systems (Benevolent APP)
73

74. Examples of emotion based systems (mobile benevolent systems)
74

75. Cloud and cloud architecture
75

76. DELIVER & MAINTAIN
76
ENGAGE
& INNOVATE
GOVERN
&
PROTECT
DELIVER
&
MAINTAIN
IT Strategy

77. IT Strategic Plan 2015-2021 (example)
77
Server &
Storage
Virtualization
Distributed
Virtualization
Cloud
Architecture
On-premises
Cloud
Services
by “choice”
Up to
2012
2014-17 2017-19 2019-on2012-14
Open Source
Converged
Infrastructure

78. New Computer Services Form ?
What’s new in the “cloud” model ?
Acquisition Model:
Based on purchasing of
services
Business Model:
Based on pay for use
Access Model:
Over the Internet to
ANY device
Technical Model:
Scalable, elastic, dynamic,
multi-tenant, & sharable
Gordon Bell
78

79. Comparing “as a service” for Pizza & Cloud
79

80. Cloud and Container Options
80
On-premisesIaaS IaaS
with containers
PaaSSaaS
Servers
Storage
Networking
O/S

81. Cloud Computing Service Models
81

82. 82

83. Governance and security
83

84. GOVERN & PROTECT
84
ENGAGE
& INNOVATE
GOVERN
&
PROTECT
DELIVER
&
MAINTAIN
IT Strategy

85. IT Strategy needs IT Architecture Governance
85
IT needs to create and maintain a strong
architecture governance function
to ensure that each project is consistent with
the overall 2020 technology direction

86. Risk in IT is not limited to information security
86
IT-related risks:
• Late project delivery
• Not achieving enough value from IT
• Compliance
• Misalignment
• Obsolete or inflexible IT
architecture
• IT service delivery problems
• Etc.

87. DATA BREACHES: the nightmare
87

88. “When something online is free, you’re not the customer, you’re the product.”
“When something online is free, you’re not the customer,
you’re the product.”
(advertisers are the clients, and the users enjoying free content
are what’s being sold)
Online free services usually make money by extracting lots of
data from users — and then selling that data, or using it for
targeted availability of those users for advertising, to advertisers.
88

89. Reputation Economy: online reputation
89
Your online reputation is how others see you when they
look for you online. Online reputations are fast becoming
THE most valuable currency of the 21st century.
Online reputation : includes news articles, blog posts,
social media profiles, “people search” sites, public records,
Wikipedia articles, automatically generated content,
photos, videos—anything. Do you really want to let
someone else define your reputation?
Put out the content that tells your story:
the way you want it to be told

90. BUT: most security breaches are “inside jobs”
90

91. You want secure messaging?
91

92. 92