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Social Networking Mowave Mobile Monday Amsterdam
Mobile social networking and consumer generated media company Mowave is analyzed. Mowave launched a mobile-centric social networking service called Self Central in New Zealand, which allowed users to create profiles, upload content, and chat. It had 25,000 users with 80,000 monthly visitors and 8 million page views. The document discusses trends in social media on both mobile and desktop platforms, and provides examples of branded social networks from companies like Disney and Coca-Cola. It also outlines key features and functionality available to Self Central users.
