Future of Location - Street Fight Summit 2012
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Amber Case is the founder of Geoloqi, Inc., a company bringing the future of location to the world. She’s spoken at TED and around the world, and has been featured in Forbes, Fast Company, WIRED and more. http://stories.dlvr.it/story/98564-streetfight
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Future of Location - Street Fight Summit 2012
- 1. Ambient Location and the Future of the Interface Powering the next generation of location. Street Fight Summit ‘12 Amber Case, CEO, Geoloqi.com
- 2. your phone is a remote control for reality.
- 3. • Actions as buttons • Invisible interfaces • Trigger-based interactions Calm technology
- 6. Layer: a collection of Geotriggers
- 7. Types of Geofences • Entering • Exiting • Dwelling at a place
- 8. Send messages to regions • Area with radius • Users who have been in a certain area in the last 7 days • Users in a given city or neighborhood
- 9. Government real- time tracking Mobile Workforce Management (Fleets) Accuracy > Cab/ride finder Mobile tour guides Geo-Pattern Mapping/Alerting Coupons Advertising Local Offers Mobile Marketing Battery Life >
- 10. Loyalty Rewards Government real- Order management (pharmacy, time tracking food) Hotel Check-in Mobile Workforce Customer service Management (Fleets) Home Automation Accuracy > Cab/ride finder Mobile IT Mobile tour guides Security/Conditio Geo-Pattern Mapping/Alerting nal Access Games Coupons Social Advertising Discovery Local Offers Mobile Marketing Battery Life >
- 11. Use Case: Personalized Advertising The next generation advertising is local, personalized, and opted into Premium for local targeted mobile CPM is 3.8X (Nexage). Location combined with history (weather alerts, etc).
- 12. Use Case: Security A doctor’s car is broken into. 1000 patient's records are compromised. Millions of dollars in liability. • Once the doctor walks 100 feet from the hospital, he can no longer access those patient records. • Geofences define conditional access rights.
- 13. Gaming
- 14. Use Case: Gaming Gamebuilding • Scavenger hunts • Social, location-based games using real-life as the gameboard New revenue models • Unlock levels based on venue access • Retail location sponsorships
- 15. Use Case: Hospitality & Customer Service • Customer’s prescription refill is ready when they get there. • CRM Integration: based on their purchase history, a favorite item is on sale. The Automatic Check-in
- 16. Use Case: Home Automation Energy management and notifications • Enter the house, the lights turn on • Leave, and the lights turn off
- 20. The Analytics of Real LifeActions are Reduced • • Queries are Eliminated
- 21. Track Conversion of Push Notifications Customize campaign tracking Associate geofences with campaigns. How many people who got this push notification visited the store?
- 22. Analyze time spent at locations 2012 Roadmap: Spring Number of Visits 0 20 40 60 80 100 120 140 Visit Duration
- 23. Analyze time spent at locations 1am 3am 5am 7am 9am 11am In-Store 1pm Outside 3pm 5pm 7pm 9pm 11pm Confidential
- 24. Data collected by one person in battery-safe mode Dwell-time analytics Confidential
- 25. Personal location analytics
- 27. Friction disappears Data becomes relevant when filtered by location • Actions are Reduced • Queries are Eliminated
- 28. The future of interaction is location
- 29. The best technology is invisible It should get out of the way and connect people.
- 30. Thank you! Amber Case, CEO case@geoloqi.com partners@geoloqi.co m
Editor's Notes
- It will turn you into a superhuman. You can press a button and talk with someone without having to physiclaly leave where you are. Theworld is small – you can stand on one side of the world, whisper something and be heard on ther other.
- But they can be used to bring forth the next chapter of interfaces. The invisible interface.
- It really starts to work when you enable large datasets and allow them to be invisible. The button reduces the friction between the real world and the digital one. Instead of looking at your device you look at the world and have the world added to you.
- I’ve lived in Portland for 6 years and I haven’t known about buildings.
- Sends users notifications of restaurants nearby their location that are below a threshold of cleanliness. Made by Reid Beels at a Geoloqi HackathonExample: take restaurant inspection scores, and send an SMS if you’re near a restaurant with a low score.
- What we’ve been doing in Geoloqi is building up profiles of where people spend time. This, for example, is a list of three places I often visit, and the dates and times of each of my visits. You can see I spent 8 hours at this coffee shop on April 9th, and about 3 hours there on March 27th.
- Frankly, I don’t care if my friend in New York is at his neighborhood coffee shop or his local gym, but if he is anywhere in San Francisco, I’d like to know so I can invite him to lunch. There’s a difference between privacy and looking for the signal in the noise.Even if he's comfortable sharing everything publicly, I just don't really need to know about it.
- Children will enter into a hyperconnected world where they will begin to program it. They will use systems as playgrounds Allow them opportunities for playAnd they will create very intelligent things.