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Ambient Location and the
Future of the Interface
Powering the next generation of location.


Street Fight Summit ‘12
Amber Case, CEO, Geoloqi.com
your phone is a remote
control for reality.
• Actions as buttons
  • Invisible interfaces
  • Trigger-based
    interactions
Calm technology
An
Invisible
Button
GeoTriggers:
Many Invisible
Buttons
Layer: a collection of Geotriggers
Types of Geofences




• Entering
• Exiting
• Dwelling at a place
Send messages
to regions




• Area with radius
• Users who have been in a certain area in the last 7 days
• Users in a given city or neighborhood
Government real-
             time tracking
                 Mobile Workforce
                 Management (Fleets)
Accuracy >




                    Cab/ride finder
                         Mobile tour guides
                          Geo-Pattern Mapping/Alerting



                                                  Coupons
                                                  Advertising
                                                  Local Offers
                                                  Mobile Marketing


                                 Battery Life >
Loyalty Rewards
             Government real-                  Order management (pharmacy,
             time tracking                     food)
                                                       Hotel Check-in
                  Mobile Workforce                     Customer service
                  Management (Fleets)
                                                           Home Automation
Accuracy >




                      Cab/ride finder
                                                              Mobile IT
                           Mobile tour guides                 Security/Conditio
                            Geo-Pattern Mapping/Alerting      nal Access


                                                                Games

                                                   Coupons        Social
                                                   Advertising    Discovery
                                                   Local Offers
                                                   Mobile Marketing


                                  Battery Life >
Use Case: Personalized Advertising
The next generation
advertising is local,
personalized, and opted
into

Premium for local targeted
mobile CPM is 3.8X
(Nexage).

Location combined with
history (weather alerts,
etc).
Use Case: Security
A doctor’s car is broken
into. 1000 patient's records
are compromised. Millions
of dollars in liability.

• Once the doctor walks
  100 feet from the
  hospital, he can no longer
  access those patient
  records.
• Geofences define
  conditional access
  rights.
Gaming
Use Case: Gaming
Gamebuilding
• Scavenger hunts
• Social, location-based
  games using real-life as
  the gameboard


New revenue models
• Unlock levels based on
  venue access
• Retail location
  sponsorships
Use Case: Hospitality & Customer
Service

• Customer’s prescription
  refill is ready when they
  get there.

• CRM Integration: based
  on their purchase history,
  a favorite item is on sale.   The Automatic
                                  Check-in
Use Case: Home
    Automation
   Energy
   management and
   notifications
   • Enter the house,
     the lights turn
     on
   • Leave, and the
     lights turn off
Real-Time
Hyperlocal
Weather
Bringing
Wikipedia
 to Life
Credit: Reid Beels
The Analytics
of Real LifeActions are Reduced
           •
            • Queries are Eliminated
Track Conversion of Push Notifications




Customize campaign tracking

 Associate geofences with campaigns.

 How many people who got this push notification
 visited the store?
Analyze time spent at locations




                                                                        2012
                                                                        Roadmap: Spring
Number of Visits




             0          20     40    60         80    100   120   140
                                     Visit Duration
Analyze time spent at locations

1am

3am

5am

7am

9am

11am                                 In-Store

1pm
                                     Outside

3pm

5pm

7pm

9pm

11pm

                      Confidential
Data collected by one person
in battery-safe mode




                                  Dwell-time analytics

                   Confidential
Personal location
       analytics
Monitor
significant
events, not all
events
Friction disappears

Data becomes relevant
when filtered by location
            • Actions are Reduced
          • Queries are Eliminated
The future of
interaction is location
The best technology
is invisible

It should get out of the way
and connect people.
Thank you!
 Amber Case, CEO
 case@geoloqi.com
 partners@geoloqi.co
 m

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Future of Location - Street Fight Summit 2012

  • 1. Ambient Location and the Future of the Interface Powering the next generation of location. Street Fight Summit ‘12 Amber Case, CEO, Geoloqi.com
  • 2. your phone is a remote control for reality.
  • 3. • Actions as buttons • Invisible interfaces • Trigger-based interactions Calm technology
  • 6. Layer: a collection of Geotriggers
  • 7. Types of Geofences • Entering • Exiting • Dwelling at a place
  • 8. Send messages to regions • Area with radius • Users who have been in a certain area in the last 7 days • Users in a given city or neighborhood
  • 9. Government real- time tracking Mobile Workforce Management (Fleets) Accuracy > Cab/ride finder Mobile tour guides Geo-Pattern Mapping/Alerting Coupons Advertising Local Offers Mobile Marketing Battery Life >
  • 10. Loyalty Rewards Government real- Order management (pharmacy, time tracking food) Hotel Check-in Mobile Workforce Customer service Management (Fleets) Home Automation Accuracy > Cab/ride finder Mobile IT Mobile tour guides Security/Conditio Geo-Pattern Mapping/Alerting nal Access Games Coupons Social Advertising Discovery Local Offers Mobile Marketing Battery Life >
  • 11. Use Case: Personalized Advertising The next generation advertising is local, personalized, and opted into Premium for local targeted mobile CPM is 3.8X (Nexage). Location combined with history (weather alerts, etc).
  • 12. Use Case: Security A doctor’s car is broken into. 1000 patient's records are compromised. Millions of dollars in liability. • Once the doctor walks 100 feet from the hospital, he can no longer access those patient records. • Geofences define conditional access rights.
  • 14. Use Case: Gaming Gamebuilding • Scavenger hunts • Social, location-based games using real-life as the gameboard New revenue models • Unlock levels based on venue access • Retail location sponsorships
  • 15. Use Case: Hospitality & Customer Service • Customer’s prescription refill is ready when they get there. • CRM Integration: based on their purchase history, a favorite item is on sale. The Automatic Check-in
  • 16. Use Case: Home Automation Energy management and notifications • Enter the house, the lights turn on • Leave, and the lights turn off
  • 20. The Analytics of Real LifeActions are Reduced • • Queries are Eliminated
  • 21. Track Conversion of Push Notifications Customize campaign tracking Associate geofences with campaigns. How many people who got this push notification visited the store?
  • 22. Analyze time spent at locations 2012 Roadmap: Spring Number of Visits 0 20 40 60 80 100 120 140 Visit Duration
  • 23. Analyze time spent at locations 1am 3am 5am 7am 9am 11am In-Store 1pm Outside 3pm 5pm 7pm 9pm 11pm Confidential
  • 24. Data collected by one person in battery-safe mode Dwell-time analytics Confidential
  • 25. Personal location analytics
  • 27. Friction disappears Data becomes relevant when filtered by location • Actions are Reduced • Queries are Eliminated
  • 29. The best technology is invisible It should get out of the way and connect people.
  • 30. Thank you! Amber Case, CEO case@geoloqi.com partners@geoloqi.co m

Editor's Notes

  1. It will turn you into a superhuman. You can press a button and talk with someone without having to physiclaly leave where you are. Theworld is small – you can stand on one side of the world, whisper something and be heard on ther other.
  2. But they can be used to bring forth the next chapter of interfaces. The invisible interface.
  3. It really starts to work when you enable large datasets and allow them to be invisible. The button reduces the friction between the real world and the digital one. Instead of looking at your device you look at the world and have the world added to you.
  4. I’ve lived in Portland for 6 years and I haven’t known about buildings.
  5. Sends users notifications of restaurants nearby their location that are below a threshold of cleanliness. Made by Reid Beels at a Geoloqi HackathonExample: take restaurant inspection scores, and send an SMS if you’re near a restaurant with a low score.
  6. What we’ve been doing in Geoloqi is building up profiles of where people spend time. This, for example, is a list of three places I often visit, and the dates and times of each of my visits. You can see I spent 8 hours at this coffee shop on April 9th, and about 3 hours there on March 27th.
  7. Frankly, I don’t care if my friend in New York is at his neighborhood coffee shop or his local gym, but if he is anywhere in San Francisco, I’d like to know so I can invite him to lunch. There’s a difference between privacy and looking for the signal in the noise.Even if he's comfortable sharing everything publicly, I just don't really need to know about it.
  8. Children will enter into a hyperconnected world where they will begin to program it. They will use systems as playgrounds Allow them opportunities for playAnd they will create very intelligent things.