1.
caseorganic.com
Designing for privacy in
mobile and web apps
Interaction '14
Amber Case
@caseorganic
caseorganic.com

2.
caseorganic.com
Part I:
Present Day

3.
caseorganic.com
What is
Privacy?

4.
caseorganic.com
The ability to have control
over where your content goes
and who it is accessed by.

5.
caseorganic.com
The ability to choose what
content you share, view and
access without being tracked.

6.
caseorganic.com
Privacy is the ability
not to be surprised.

7.
caseorganic.com

8.
caseorganic.com
Privacy can also be a feeling
or perception of security.
This perception of security can
be designed.

9.
caseorganic.com

10.
caseorganic.com
Privacy on the Web
Old Web:
Social silos don't exist. Where you go on
the web is not tracked
New Web:
Logged into FB, Google: everything you
look at is tracked

11.
caseorganic.com
“We invest much of our lives into
virtual ‘condos’ that anyone can
walk into and do what they like.”
-@rahulsen79

12.
caseorganic.com
We're all
sharecropping
indiewebcamp.com/sharecropping

13.
caseorganic.com
Changing user interfaces
twitter.com

14.
caseorganic.com
How can we design for
privacy?
1. Temporary Solution (Privacy by Design)
2. Longer term Solution (Data Ownership)
Privacy by Design: Ann Cavoukian, Ph.D. Information & Privacy
Commissioner, Ontario, Canada. http://www.privacybydesign.ca/

15.
caseorganic.com
Part II:
Privacy by
Design

16.
caseorganic.com
Smartphone Cameras

17.
caseorganic.com
Google
Glass

18.
caseorganic.com
What was different?
•
Design and product launch
•
Developer on-boarding fail
•
Secrecy/Mystery/Exclusivity
•
Closed system
•
Too many features
•
Price

19.
caseorganic.com
Results
•
Reduced play
•
Confusion
•
Pseudo-elite status
•
Fear
•
Speculation

20.
caseorganic.com
Questions people ask me when I’m
wearing Google Glass

21.
caseorganic.com
Compare to iPhone
Developer Launch
Development tools available before
new hardware/OS released
• $99 fee
• Launch: many apps
• People had phones already

22.
caseorganic.com
Trying to "Calm"
the device
Headbanding: “moving
one's Glass before entering
an establishment"

23.
caseorganic.com
Half of privacy is perceived
The idea of privacy is socially created and
attached to behavioral norms.
Behavior can change when norms change.

24.
caseorganic.com
Success
Narrative (formerly Memoto)
http://getnarrative.com/

25.
caseorganic.com
Why?
•Designed
•Built
to be "calm"
upon previous products (iteration)
•Clearly
defined. (Lifelogging device).
•Not
at eye level. Small friendly rounded
corners
•Not
immediate (download later)

26.
caseorganic.com
Part III:
Building privacy into
mobile and web apps
#dataprivacy

27.
caseorganic.com
1. Get a privacy policy
Privacy policies are regret
management tools.
Only 30% of mobile app
developers have one.

28.
caseorganic.com
Minimum Viable Privacy Policy:
Who you are (identity and contact details),
Categories of personal data the app wants to
collect/process,
Why the data processing is necessary (for what
precise purposes),
Whether data will be disclosed to which third
parties
Data withdrawal rights and account deletion policy
https://www.iubenda.com/blog/2013/06/10/the-need-for-privacy-policies-in-mobile-apps-an-overview/

29.
caseorganic.com
2. Simplify and Consolidate
Privacy policies should be easy
to understand
Create two sections – Plain Text
and Legalese

30.
caseorganic.com
Terms of Service; Didn't Read
MEDIUM
Reserves the right to use your name and content for
any purpose forever, even if they get acquired in
the future.
Wikia
Communities don't own their content and can't
transfer it off their site.
tosdr.org (thanks bret.io!)

31.
caseorganic.com
How many of you have
read the entire iTunes
privacy policy?

32.
caseorganic.com
What about Creative Commons?

33.
caseorganic.com
3. Allow people to access /
export their data

34.
caseorganic.com
4. Privacy by design vs. privacy by
disaster
Privacy consideration should be
incorporated into every aspect of
your app.
Web, legal, user experience, messaging,
marketing and development.
Act now or be forced to act later.

35.
caseorganic.com
5. Consolidate and simplify
settings and permissions
Make controls
easy to access.
On/off switches,
simple settings.

36.
caseorganic.com
6. Contextual Privacy
Instagram, Facebook,
Foursquare do this well.
Expose privacy controls
with every piece of
content that can be
created or shared

37.
caseorganic.com
7. No one is perfect
Hosting user data is a
privilege, not a right
Apologize immediately if
you make a mistake. Fix
the problem immediately

38.
caseorganic.com
8. Authentication and Permissions
•
Allow for
temporary
authenticatio
n
Show data
options and
time

39.
caseorganic.com
8. Authentication and Permissions
When in doubt
give control

40.
caseorganic.com
9. Community Involvement

41.
caseorganic.com
10. Be Clever: Accomplish your
goals in the least amount of
moves*
*even/especially if it takes more time
to think about the solution.

42.
caseorganic.com
Part IV:
The Future of
Privacy and Data
Ownership

43.
caseorganic.com
Easier to Consume
vs. Create

44.
caseorganic.com

45.
caseorganic.com
Own your own data
Build your own website
Use social networks for
distribution
Web frameworks will emerge
that will make this easier

46.
caseorganic.com
What
happened?

47.
caseorganic.com
Blogs
| RSS Readers

48.
caseorganic.com
2003: RSS/ATOM WARS

49.
caseorganic.com
Pingbacks/
Trackbacks:
a way to tell if someone
linked to your site

50.
caseorganic.com
Pingback Spam

51.
caseorganic.com
Picking up from where 2003
left off
. Need a way to own our data
1. Learn and improve on what
we're doing!
2. Just implement something

52.
caseorganic.com
POSSE
Publish (on your) Own Site, Syndicate
Elsewhere
Tweet is published to your own site and sent by
your domain to Twitter
indiewebcamp.com/POSSE

53.
caseorganic.com
PESOS
Publish Elsewhere, Syndicate (to
your) Own Site
indiewebcamp.com/PESOS

54.
caseorganic.com
Webmentions
indiewebcamp.com/PESOS

55.
caseorganic.com
Webmentions

56.
caseorganic.com
Indiewebcamp.com

57.
caseorganic.com
Why do we need an IndieWeb?
Afraid of losing your photos and files
1 Frozen account due to violated TOS
2 Lost content due to acquisition
3 Silos profiting off your data
4 The ability to create again
indiewebcamp.com/why

58.
caseorganic.com

59.
caseorganic.com
Freedom!
The freedom to decide what content and
what types of content to publish, and to
store over time
Control your UI/UX – you decide
Own your content forever
indiewebcamp.com/why

60.
caseorganic.com
Homestead, don't Sharecrop!
A home for your data
•
Your blog becomes a creative outlet
for you + learning place for new stuff
•
Hyperlinks on the open web, giving
web back its richness
www.onebigfluke.com/2012/07/focusing-on-positives-why-i-have-my-own.html

61.
caseorganic.com
Thank you!
caseorganic.com
Interaction '14
Amber Case
@caseorganic