This document discusses rewarding behaviors through mobile rewards programs. It outlines how mobile enables more targeted rewarding due to the connectivity of POS, data analytics capabilities, and the ubiquity of mobile phones. Mobile rewards can be used to influence consumer behaviors across industries like consumer goods, pharmaceuticals, and non-profits. Different types of rewards are described including financial, product, utility, recognition and other rewards. Measurement metrics like ROI, CAC, and average CAC are also covered.

1. Rewarding the
Right Behaviour in
a Mobile World
By Chris Rolfe
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2. The Mind of the Consumer
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3. Areas of Application
Consumer Pharmaceutical NGO
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4. Why Rewards Impact Behaviour
Reward - a positive stimulus that can
be presented in the process of
reinforcing behaviour
“Resources are scare. People
respond to incentives”
Prof. Steven Landsburg
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5. @mobilitrix mobilerewards

6. Measurement: 3 Key Terms:
Return on Investment (ROI)
Average Customer Acquisition Cost
(Av.CAC)
Customer Acquisition Cost
(CAC)
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7. 3 Constraints an Analogue World
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8. 3 Enablers in a Mobile World
6bn Connected
Data Analytics
Mobile Phones POS
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9. Types of Rewards
Type Definition
Financial Typically cash
Product Coupons &vouchers
Utility Airtime, e-currency, electricity
Recognition Awards, plaques, clubs
Other Gifts, holidays, experiences
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10. Experience a live demo!
SMS NP to 33009
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11. Way Forward
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