This session will feature three major leading mobile marketing organizations revealing insights and live demonstrations of what works in mobile marketing. From building brand awareness to attracting leads and booking sales, this panel will show real market programs that deliver ROI.
What are the Benefits of Mobile Marketing with an App:
- Increased Customer Loyalty
- Generation of more Revenue Per Customer
- Increased Brand Awareness and Communication Potential
- Boost to Retail Foot Traffic
- Direct Information and Advertising to the Device the Customer Carries 98% of the Time
Top 3 Challenges to a Small Business:
- Growing Revenues
- Attracting and Retaining Customers
- Increasing Profitability
The top benefits that SMBs associate with external mobile apps and mobile-friendly web sites align much more closely to their key business challenges–growing revenues, attracting and retaining customers and
increasing
profitability.
What are the Benefits of Mobile Marketing with an App:
- Increased Customer Loyalty
- Generation of more Revenue Per Customer
- Increased Brand Awareness and Communication Potential
- Boost to Retail Foot Traffic
- Direct Information and Advertising to the Device the Customer Carries 98% of the Time
Top 3 Challenges to a Small Business:
- Growing Revenues
- Attracting and Retaining Customers
- Increasing Profitability
The top benefits that SMBs associate with external mobile apps and mobile-friendly web sites align much more closely to their key business challenges–growing revenues, attracting and retaining customers and
increasing
profitability.
Movocity - Everywhere Your Customers AreEdward Niu
Customers are now mobile, is your business? WIth the explosion of the smartphone market, the mobile market has become the best mass media to access for businesses and organizations.
We present the trends currently occurring in the mobile industry.
Then, we review the different methods in mobile marketing which include: QR Codes, SMS Text Messaging, Mobile Websites, Mobile Apps, Social-Mobile, and Mobile Ads.
This presentation was first presented at Ad Fed in Wichita Falls, TX on April 17, 2012.
An overview of mobile marketing today and background on why marketers need to add it to their overall marketing mix and how to get started.
View an introduction to QR codes and text messaging, both valuable mobile tools to initiate communications.
Blending travel domain knowledge, past experiences and advanced technological capabilities, Blue Star Infotech provides innovative solutions that enable travel companies to overcome distribution challenges, gain operational efficiencies and increase market share.
Blue Star Infotech’s strength lies in its ability to develop end-to-end solutions across the distribution chain whether it be a customer facing portal, connectivity between suppliers and demand customers through rules driven technologies, re-engineering of legacy systems or utilizing analytics to make business-impacting decisions.
Gridley Presentation at Mobile: IAB Marketplace July 18, 2011Linda Gridley
Mobile Moves to Mainstreet:
Implications for the VC and M&A Market
Linda Gridley, President & CEO, Gridley & Company LLC
July 18, 2011
Crowne Plaza Hotel, New York City
Outdoor Media Centre Customer Journey ResearchOutdoorMC
A study conducted for the Outdoor Media Centre (OMC) by ICM Research and On Device Research (ODR) has revealed that outdoor advertising has a strong influence on consumers, nudging them along towards the purchase at every phase of the Customer Journey.
Slides associated with a presentation for the UN Communications Group; a group of senior communications Directors of the UN and its associated agencies. Presentation by Elliott King, Managing Director of MintTwist, a multi-national Digital Agency business.
Future of Location - Street Fight Summit 2012Amber Case
Amber Case is the founder of Geoloqi, Inc., a company bringing the future of location to the world. She’s spoken at TED and around the world, and has been featured in Forbes, Fast Company, WIRED and more.
http://stories.dlvr.it/story/98564-streetfight
Movocity - Everywhere Your Customers AreEdward Niu
Customers are now mobile, is your business? WIth the explosion of the smartphone market, the mobile market has become the best mass media to access for businesses and organizations.
We present the trends currently occurring in the mobile industry.
Then, we review the different methods in mobile marketing which include: QR Codes, SMS Text Messaging, Mobile Websites, Mobile Apps, Social-Mobile, and Mobile Ads.
This presentation was first presented at Ad Fed in Wichita Falls, TX on April 17, 2012.
An overview of mobile marketing today and background on why marketers need to add it to their overall marketing mix and how to get started.
View an introduction to QR codes and text messaging, both valuable mobile tools to initiate communications.
Blending travel domain knowledge, past experiences and advanced technological capabilities, Blue Star Infotech provides innovative solutions that enable travel companies to overcome distribution challenges, gain operational efficiencies and increase market share.
Blue Star Infotech’s strength lies in its ability to develop end-to-end solutions across the distribution chain whether it be a customer facing portal, connectivity between suppliers and demand customers through rules driven technologies, re-engineering of legacy systems or utilizing analytics to make business-impacting decisions.
Gridley Presentation at Mobile: IAB Marketplace July 18, 2011Linda Gridley
Mobile Moves to Mainstreet:
Implications for the VC and M&A Market
Linda Gridley, President & CEO, Gridley & Company LLC
July 18, 2011
Crowne Plaza Hotel, New York City
Outdoor Media Centre Customer Journey ResearchOutdoorMC
A study conducted for the Outdoor Media Centre (OMC) by ICM Research and On Device Research (ODR) has revealed that outdoor advertising has a strong influence on consumers, nudging them along towards the purchase at every phase of the Customer Journey.
Slides associated with a presentation for the UN Communications Group; a group of senior communications Directors of the UN and its associated agencies. Presentation by Elliott King, Managing Director of MintTwist, a multi-national Digital Agency business.
Future of Location - Street Fight Summit 2012Amber Case
Amber Case is the founder of Geoloqi, Inc., a company bringing the future of location to the world. She’s spoken at TED and around the world, and has been featured in Forbes, Fast Company, WIRED and more.
http://stories.dlvr.it/story/98564-streetfight
Bricks + Mobile 2011 - mCommerce - Why User Experience Matter More With Onlin...Remodista
The ubiquity of mobility creates opportunities to develop purpose-driven destinations and experiences to make the most of every touch point. Mobile doesn’t live in a silo and the rest of your marketing shouldn’t either. The varying contexts of the mobile consumer must be thoughtfully considered when deciding which mobile commerce services to offer, which mobile technologies to support and how cross-channel engagement should consider often mobile consumers.
An optimized Mobile User Experience – from initial engagement to task completion – is critically important to usage and adoption of mobile services. The most successful Mobile Commerce solutions have services that are easy to discover, intuitive to use and enable simple completion of the desired tasks at (or in!) hand.
Tnooz-Sabre Webinar: Mobile and social media – sort the facts from the hypeKevin May
Panelists for this 60-minute webinar are:
* Will Pinnell, Sabre Holdings director, mobile strategy and traveler solutions
* Sarah Kennedy Ellis, Sabre Travel Network manager for social solutions
* Kevin May, Tnooz editor and moderator
Presentation from MIT Enterprise Forum of Cambridge NFC Goes Social event on Feb 11.
This panel discussion focused on some recent social applications of NFC – including smart posters and social networking tags - as well as emerging future opportunities.
Discussion topics included
How could NFC-capable mobile devices shape the ways we connect, interact, share content and/or link to social media?
To what extent could NFC improve mobile user access to context-relevant content and facilitate delivery of the right content in the right form at the right time and place?
Could NFC make a difference in connecting businesses with consumers and simplifying B2C interactions and the underlying information transfers?
How can hotel operators harness mobile technology in branding and merchandising their services?
These are the slides from a FREE webinar co-produced by Tnooz and the ITB Academy in June 2012.
Panelists for the webinar:
* Josiah Mackenzie, director of business development, ReviewPro
* Jeroen van Velzen, CEO, Sound of Data
* Suzie Wotton, vice president of marketing at Red Carnation Hotels
Y Partnership Travel Com2010. Peter Yesawich, Portrait Of Affluent Travelers™,TravelCom
YPartnership Presentation at TravelCom 2010, presented by Peter Yesawich. Attendees interested in learning more about the 2010 Portrait Of Affluent Travelers™ should contact Greg Dunn at greg.dunn@ypartnership.com.
Closing Keynote Presentation: Jeff HayzlettTravelCom
Jeffrey Hayzlett delivers a exceptionally engaging and insightful presentation on his first hand experience conducting worldwide business growth, marketing and social networking and mobile marketing strategies.
Travel Industry Innovator of the Year Award: Orlando/Orange Country Conventio...TravelCom
Travel Industry Innovator of the Year Award
Orlando/Orange County Convention and Visitors Bureau
Danielle Courtenay presents the "67 Days of Smiles" Campaign
This session will feature three major leading mobile marketing organizations revealing insights and live demonstrations of what works in mobile marketing. From building brand awareness to attracting leads and booking sales, this panel will show real market programs that deliver ROI.
Opening Keynote Presentation: Dennis WoodsideTravelCom
Dennis Woodside, VP American Operations, Google Inc. kicks off TravelCom 2010 with a keynote presentation. Dennis will share Google's vision on where the constant evolution of technology is taking us as consumers, and provide some strategies marketers can use to address the coming opportunities and challenges.
Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
MC INTERNATIONALS | TRAVEL COMPANY IN JHANGAshBhatt4
Experience the world with MC Internationals travel and tourism. From foreign getways to cultural concentration, we tailor unforgettable journeys for every traveler. Let us turn your dream into reality and create lasting memories. Explore with us today. #TRAVEL,COMPANY #BEST,TRAVEL,COMPANY #VISIT,VISA #EMPLOYMENT,VISA #STUDY,VISA #HAJJ,AND,UMRAH
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
TRAVEL TO MT. RWENZORI NATIONAL PARK WITH NILE ABENTEUER SAFARIS.docxnileabenteuersafaris
Let’s explore the captivating Rwenzori Mountains National Park in Uganda with Nile Abenteuer Safaris. This UNESCO World Heritage Site, also known as the “Mountains of the Moon,” offers unparalleled beauty and diverse ecosystems. 🌿🏔️
Key Features of Rwenzori Mountains National Park:
Majestic Peaks:
Mount Rwenzori, Africa’s third-highest peak, dominates the landscape. Its snow-capped summits and glacier-draped slopes provide a challenging yet rewarding adventure for trekkers and climbers.
Ascending these peaks allows you to witness breathtaking vistas and experience the thrill of high-altitude trekking.
Biodiversity:
Explore the park’s rich biodiversity, which includes montane forests, alpine meadows, and towering cliffs.
Encounter rare and endemic species such as the Rwenzori turaco, Rwenzori red duiker, and Rwenzori three-horned chameleon.
Trekking Trails:
Embark on immersive trekking experiences along a network of trails. Choose from leisurely walks to multi-day expeditions.
Traverse verdant valleys, moss-draped forests, and marvel at cascading waterfalls as you ascend toward the summit.
Cultural Heritage:
Engage with local communities of the Bakonjo and Bamba people. Gain insight into their traditional way of life and cultural practices.
Discover the rich history and folklore surrounding the Rwenzori Mountains.
Planning Your Visit:
Trekking and Climbing:
Select from various trekking routes tailored to different skill levels and durations.
Experienced guides and porters ensure a safe and enjoyable journey to the summit.
Wildlife Viewing:
Embark on guided nature walks to spot diverse wildlife, including primates, birds, and endemic plant species.
Keep an eye out for the Rwenzori hyrax, blue monkeys, and various bird species.
Accommodation:
Rest and rejuvenate in comfortable lodges, campsites, and guesthouses within and around the park.
Experience warm hospitality amidst the tranquility of nature.
Conservation:
Support conservation efforts by adhering to park regulations and practicing responsible tourism.
Your visit contributes to preserving this pristine wilderness for future generations.
Embark on an Unforgettable Adventure:
Whether you seek the thrill of summiting Africa’s legendary peaks or the serenity of exploring remote landscapes, Mount Rwenzori promises an unforgettable journey into the heart of nature’s majesty. Start planning your expedition today and unlock the secrets of this captivating natural wonder!
Visit
https://nileabenteuer.com/tour_destination/mount-rwenzori-national-park/
https://www.rwenzoriexpeditions.com/treks/rwenzoris-gorilla-trek/
For more information;
WhatsApp: +256 752 397520
Email: info@nileabenteuer.com
Website: www.nileabenteuer.com
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
Agence Régionale du Tourisme Grand Est - brochure MICE 2024.pdf
Mobile Media Session: Jamie Wells
1. Mobile Media & The Travel Industry
Consumer Behavior
Common Industry Use Cases
Mobile Search & Display Media
Amtrak Case Study
2. Microsoft Mobile Advertising
Targetable, Premium Content at Scale
bl i l
Display & Search Application/Video New Ad Products
Reaching over 54% the Mobile Internet
Source: Nielsen Mobile, Dec 2009
2
3. Booking Travel Via Mobile is On the Rise
Mobile Internet users are actively engaged in Among mobile Internet users, what are the typical
behaviors for Travel related purchases?
travel activities1
• 27% use their mobile phone once a week
or more to make travel arrangements 39%
• 17% have booked travel reservations in
the past 12 months 2 26%
• 4 in 10 are more likely to shop at stores
offering digital travel coupons 12%
Feature rich devices continue to drive travel
related purchases to mobile - smartphone growth
up 63% year-over-year (comScore, Aug 2009)
Clicked on mobile Very comfortable Will shop at retail
travel ad making mobile outlets offering
travel purchases digital travel
coupons
Sources: 1 ROI Research, Inc. & Microsoft “Future of Mobile”, November 2009
3 2 Precegrabber.com "Mobile Internet Shopping Trends", August 2009
4. Mobile Appeals to both Business and Leisure Travelers
4 Source: Forrester, 2009
5. Popular Mobile Solutions for Travel
Mobile Media can Drive Results for Most Major Travel Verticals
Hotel Reservations Airline Check-in /Loyalty “Perishable” Promos
Mobile Airport Check-In Summer Cruise
$200 OFF
Book a Room & get an FREE UPGRADE!
Extra Night FREE
Waikoloa Beach Marriott
Get Extra Night FREE Flight Ch k i
Fli ht Check-in on your phone
h Sunny Getaways
Compare Rates Flight Status Destinations
Special Offers Special Offers Special Offers
Reservations Reservations Reservations
Hotel Locator Check-in Photo Gallery
5 Graphics FPO
6. Demo Device
Targeting Targeting
3rd Party
Impression
Tracking
Mobile Display Media
Familiar Targeting and
Campaign Options
Frequency Day Part
Capping Targeting
Geo Carrier
Targeting Targeting
Behavioral
Targeting
6
7. Mobile Behavioral Targeting
Some Travel-Related Mobile BT Segments
S T l R l t d M bil S t
o Airfare Seekers • Florida Travelers
• Asia Travelers • Hawaii Travelers
• Austr & S.Pac Travlrs o Hotel Seekers
Business Travelers
Business Travelers • Las Vegas Travelers
Las Vegas Travelers
• California Travelers • Los Angeles Travelers
o Car Rental Seekers • Mexico Travelers
• Caribbean Travelers • New York City Travelers
o Cruise Seekers • Romance Travelers
• Europe Travelers • South America Travelers
Family Travelers • Winter Dest Travelers
7
8. Building Mobile Behavioral Targets
How D
H Does Mi
Microsoft Fi d A di
ft Find Audience?
?
By blending information from some of the following unique data sources:
PC Web Network PC Web Keyword Microsoft
Profile Data
Site Visits Search Network Data
• Hotmail Newsletters
• Hotmail Featured Letter Offers
• Xbox Live Subscription Data
• Microsoft Office
• Microsoft Office Live
• Microsoft TechNet
• And Others
8 No personally identifiable information is tracked or stored by Microsoft in the behavioral targeting process.
9. Mobile Search Keywords for Travel
m.bing.com Bing mobile app Top 30 Keyword List
hotels airline tickets
continental airlines cheap flights
cheap hotels new york city
holiday inn dallas
las vegas seattle
expedia hotels american airline
extended stay reservation
orlando texas
los angeles miami
priceline hotels airlines
new york motels
choice hotels marriott hotels
cheap airline tickets california
chicago hilton hotels
Top 3 KWs: hotels, continental hotel california doubletree hotel
airlines, cheap
hotels
9 Graphics FPO Note: See Top 500 Keyword List for Travel File
11. Amtrak’s Mobile Strategy for Acela
Location, Device, High-Performing Media
, , g g
Reach business travelers in the
Media
N.E. Corridor to drive high CTR
Challenge and mobile bookings
DMA: Boston, NY, Philadelphia and Washington D.C.
Microsoft’s
Mobile Media Device: All Smartphones
e ce S a tp o es
Solution Geo-Targeted Media:
11
12. Amtrak’s Mobile Strategy for Acela
Location, Device, High-Performing Media
, , g g
Results CTR North of 2.5% for on Verizon Wireless On-Deck
To Date Nearly 1% avg. CTR for all placements
Weather targeted mobile media, especially On-Deck
Preliminary
with Verizon, provides a contextually relevant, ad
Insights
I i ht friendly environment
12
13. On Track for the future of mobile
Amtrak’s Targeting Outlook
Reach Consumers based Advertising based on Reaching a user during a
on mobile web behavior users exact location weather storm or traffic
congestion to advocate Acela
ti t d t A l
13