1. Being where your
customers are

2. Blue Chip Customer Base In 30+ Countries
CONFIDENTIAL & PROPRIETARY

3. Today’s topics
1. A mobile web presence is now mandatory
2. Using mobile media to influence holiday seekers
3. Using location based advertising to sign post people on their
holidays
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4. 1. A mobile web presence is now mandatory
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5. Your site traffic statistics are proving Mary Meeker right
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6. People are using mobile to browse and search for holidays..
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7. ..and book as well
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8. Rendering is very important
m.chevrolet.com
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9. Don’t forget the appstore
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10. Everybody else is now doing it!
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11. 2. Using mobile media to influence holiday seekers
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12. If you’re not visible, you’re losing out
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13. Sign post customers through targeted Mobile Media advertising
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14. HTML5 - a site within a banner
1 2 3 4 5
User in app, User clicks to access User Selects Photo is now User remains
receives full screen media library photo displayed within app
advertisement
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15. 3. Using location based advertising to sign post
people on their holidays
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16. Location based services are the future
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17. Unprecedented opportunities for advertisers
am pm
On your On your
A day in life home way work
work purchasing work purchasing way home sleep
On
TV Radio
your Radio Radio Radio Radio Radio Internet
way
Newspaper Billboards Internet Billboards Internet Billboards Billboards Books
Radio Free Exhibitions Tabloids Exhibitions Tabloids Free Tabloids
newspapers Social Networks Social Networks newspapers Popular press
TV, Movies
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18. Idea 1: Direct contact through opt-ins
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19. Idea 2: Use contextual ads based on customer searches
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20. Idea 3: Serve location aware ads based on travel destination
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21. CONFIDENTIAL & PROPRIETARY

22. We have a unique end to end platform
for mobile -
MEDIA PLANNING & MOBILE CRM
MOBILE INTERNET MOBILE MARKETING
MOBILE AD SERVING (Relationship
BUYING (Reach) (Engagement) (Conversion) Management)
Mobile Mobile Ad Network Mobile websites Mobile clubs Mobile communities
SMS Mobile portals Couponing
Mobile Ad Exchange Mobile broadcasts
MMS
Mobile Internet Mobile blogs Mobile content Member management
Mobile video Mobile On-Deck Ads
Branded mobile content Contests Segment management
Mobile TV
Mobile Search Smartphone applications Alerts and tips Member rewards
Mobile media research
Downloadable Photo / text to screen Multichannel
Traditional media plan Mobile Video Ads
applications registration
convergence with mobile Green screens
Branded games Advanced profiling
Image remix applications
Mobile widgets
ANALYTICS
ADVERTISING MARKETING
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