Camerjam mobile travel masterclass velti

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Camerjam mobile travel masterclass velti

  1. 1. Being where yourcustomers are
  2. 2. Blue Chip Customer Base In 30+ Countries CONFIDENTIAL & PROPRIETARY
  3. 3. Today’s topics1. A mobile web presence is now mandatory2. Using mobile media to influence holiday seekers3. Using location based advertising to sign post people on their holidays CONFIDENTIAL & PROPRIETARY 2
  4. 4. 1. A mobile web presence is now mandatory CONFIDENTIAL & PROPRIETARY
  5. 5. Your site traffic statistics are proving Mary Meeker right CONFIDENTIAL & PROPRIETARY 4
  6. 6. People are using mobile to browse and search for holidays.. CONFIDENTIAL & PROPRIETARY 5
  7. 7. ..and book as well CONFIDENTIAL & PROPRIETARY 6
  8. 8. Rendering is very important m.chevrolet.com CONFIDENTIAL & PROPRIETARY 7
  9. 9. Don’t forget the appstore CONFIDENTIAL & PROPRIETARY 8
  10. 10. Everybody else is now doing it! CONFIDENTIAL & PROPRIETARY 9
  11. 11. 2. Using mobile media to influence holiday seekers CONFIDENTIAL & PROPRIETARY
  12. 12. If you’re not visible, you’re losing out CONFIDENTIAL & PROPRIETARY 11
  13. 13. Sign post customers through targeted Mobile Media advertising CONFIDENTIAL & PROPRIETARY 12
  14. 14. HTML5 - a site within a banner 1 2 3 4 5 User in app, User clicks to access User Selects Photo is now User remainsreceives full screen media library photo displayed within app advertisement CONFIDENTIAL & PROPRIETARY 13
  15. 15. 3. Using location based advertising to sign postpeople on their holidays CONFIDENTIAL & PROPRIETARY
  16. 16. Location based services are the future CONFIDENTIAL & PROPRIETARY 15
  17. 17. Unprecedented opportunities for advertisers am pm On your On yourA day in life home way work work purchasing work purchasing way home sleep On TV Radio your Radio Radio Radio Radio Radio Internet way Newspaper Billboards Internet Billboards Internet Billboards Billboards Books Radio Free Exhibitions Tabloids Exhibitions Tabloids Free Tabloids newspapers Social Networks Social Networks newspapers Popular press TV, Movies CONFIDENTIAL & PROPRIETARY
  18. 18. Idea 1: Direct contact through opt-ins CONFIDENTIAL & PROPRIETARY 17
  19. 19. Idea 2: Use contextual ads based on customer searches CONFIDENTIAL & PROPRIETARY 18
  20. 20. Idea 3: Serve location aware ads based on travel destination CONFIDENTIAL & PROPRIETARY 19
  21. 21. CONFIDENTIAL & PROPRIETARY
  22. 22. We have a unique end to end platform for mobile - MEDIA PLANNING & MOBILE CRM MOBILE INTERNET MOBILE MARKETING MOBILE AD SERVING (Relationship BUYING (Reach) (Engagement) (Conversion) Management)Mobile Mobile Ad Network Mobile websites Mobile clubs Mobile communitiesSMS Mobile portals Couponing Mobile Ad Exchange Mobile broadcastsMMSMobile Internet Mobile blogs Mobile content Member managementMobile video Mobile On-Deck Ads Branded mobile content Contests Segment managementMobile TV Mobile Search Smartphone applications Alerts and tips Member rewardsMobile media research Downloadable Photo / text to screen MultichannelTraditional media plan Mobile Video Ads applications registrationconvergence with mobile Green screens Branded games Advanced profiling Image remix applications Mobile widgets ANALYTICS ADVERTISING MARKETING CONFIDENTIAL & PROPRIETARY 21

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