The document discusses RewardMe, a social CRM platform for local commerce. It provides loyalty rewards, social media integration, and real-time data access and personalization to help brick-and-mortar stores improve customer retention and sales. Key features include a centralized loyalty program, social sharing tools to drive word of mouth, and analytics to understand customer behavior and influence purchasing. The company aims to enable data-driven and socially connected sales for local businesses.

1. Social CRM for Local Commerce
714-273-7088
Yukai@RewardMe.com

2. OPPORTUNITY
REWARDME.COM

3. OPPORTUNITY
Loyalty Rewards
Social Media
Social Analytics
Upsell/Cross-Selling Mobile Marketing
Cart Abandonment Recommendation Engine
Feedback Management Wish List
REWARDME.COM

4. OPPORTUNITY
50%+
Loyalty Rewards Revenue
Lift
Social Media
Social Analytics
Upsell/Cross-Selling Mobile Marketing
Cart Abandonment Recommendation Engine
Feedback Management Wish List
REWARDME.COM

5. OPPORTUNITY
Offline
REWARDME.COM

6. OPPORTUNITY
Real-time data access
Interactive UI
Offline
REWARDME.COM

7. OPPORTUNITY
Offline
REWARDME.COM

8. OPPORTUNITY
Offline
REWARDME.COM

9. OPPORTUNITY
60% of Offline Stores fail within
3 years
Offline
REWARDME.COM

10. OPPORTUNITY
Real-time data access
Interactive UI
Offline
REWARDME.COM

11. OPPORTUNITY
50%+
Loyalty Rewards Revenue
Lift
Social Media
Social Analytics
Upsell/Cross-Selling Mobile Marketing
Cart Abandonment Recommendation Engine
Feedback Management Wish List
Offline
REWARDME.COM

12. OPPORTUNITY
We enable the “Inevitable Future” of
Socially Connected and Data-driven sales
for Local Stores
Offline
REWARDME.COM

13. Market Size (US)
3.1M 297M 792.8M
Driver store Offline Redemptions
locations Loyalty in 2009
Memberships
$3.7B $40.5B $46.4B
Market Addressable M-Purchase Targeted
Market Opportunity Advertisement
($100/mo) ($136.38) Opportunity
(PwC)
REWARDME.COM

14. RewardMe In Store
REWARDME.COM

15. SOLUTION
SKU-level
SOCIAL
SHARING DATA
REWARDS MOBILE
DATA MARKETING
PURCHASE MOBILE
DATA PURCHASES

16. SOLUTION
SKU-level
SOCIAL
SHARING DATA
REWARDS MOBILE
DATA MARKETING
PURCHASE MOBILE
DATA PURCHASES
Real-Time Personalization & Rewards

17. SOLUTION
Patents
SOCIAL
SHARING DATA
REWARDS MOBILE
DATA MARKETING
PURCHASE MOBILE
DATA PURCHASES
Real-Time Personalization & Rewards

18. How RewardMe Works
1. Capture customer data 2. Understand micro-level 3. Influence customer
at POS detail behavior
• Drive lost customers
• Customer preferences
• Phone number back to the store
and purchase behavior
• Amount spent • Personalize email and
• Customer segmentation:
• Items purchased text messages
repeat vs new
• Timestamp • Incentivize action via
• Customer demographics
rewards
info@rewardme.com | (888) 255-2512 | www.RewardMe.com

19. RewardMe Platform
Homegrown
or 3rd Party
Loyalty
Program
Social
Sharing
Mobile
Marketing
Social
Analytics
Smart
Upsell
Survey &
Feedback
Real-Time
Intelligence
?
RewardMe Platform
CRM +
POS Existing Loyalty Program
2011 © RewardMe, Inc. Private & Confidential

20. RewardMe Platform
Homegrown
or 3rd Party
Loyalty
Program
Social
Sharing
Mobile
Marketing
Social
Analytics
Smart
Upsell
Survey &
Feedback
Real-Time
Intelligence
?
3rd party developers can build modules that
utilize our real-time Social and Purchase Data
2011 © RewardMe, Inc. Private & Confidential

21. Demo
REWARDME.COM

22. Centralized loyalty program tied
to the customer’s phone number
Sign up process:
1.! Easy: Customer
enters phone
number on tablet
2.! Fast: Sign-up in less
than 8 seconds
!"#$%&'()$"*"%%%+#$%&'()$+,-."
REWARDME.COM

23. REWARDME.COM

24. Social Media Integration
Drive Word of Mouth
Customers share their visit
or purchase with their
friends on Facebook,
foursquare, & Twitter.
Give points to customers
for telling their friends
about your business.
!"#$%&'()$"*"%%%+#$%&'()$+,-."
REWARDME.COM

25. Differentiation
1. Market Focus: most loyalty solutions target mom & pop stores.
RewardMe successfully targets large chains.
2. Gets SKU-Level Data: most loyalty solutions only get frequency data
(visits). RewardMe knows it all.
3. Designed for the Mainstream: most new loyalty solutions require a
smartphone or non-mainstream behavior. Everyone can use RewardMe.
4. Convenience & Speed: most loyalty solutions require finding/
unlocking phone + finding/loading app OR stuffing wallet with physical
cards. RewardMe only adds 1 more second to transactions.
5. Product Outlook: most solutions are just built for loyalty; RewardMe
has infrastructure for real-time business intelligence and platform play.
Loyalty is just the flagship module and carrot that gets the data.
REWARDME.COM

26. "While there are many loyalty products in the market, RewardMe
innovates towards delivering great value by empowering businesses
with deep and actionable knowledge of their customers in realtime."
-HP Jin, CEO of TeleNav (NASDAQ: TNAV)

27. Business Model
Stores pay for $75-$150/mo
hardware Service Fee
($400) per location
Active-User
Revenue SoLoMo Targeting
& Mobile Purchasing
Opportunities
REWARDME.COM

28. Customer Case:
Based on 16 Texas Stores over 3 months
37,000 17%
of ALL daily
Purchase
purchases check-in
Check-ins
(9% - 41% range)
45.7% RewardMe
Check-ins from users pay
Repeat Users 10.5% more
REWARDME.COM

29. Sales and Marketing
REWARDME.COM

30. Traction
Evaluation
Negotiations
(VP+ Level)
Pilot
Full Rollout
REWARDME.COM

31. Progress
19
Locations 40 Stores
implementing
running
800+ 15+ Brands in
Post-Pilot the Funnel
REWARDME.COM

32. TEAM
Yu-kai Chou (CEO): 6 years entrepreneur experience; CEO of Viralogy
and FDCareer; Regular Lecturer/Speaker on Geolocation and
Gamification at Stanford, Google, SVC Wireless, Draper Richards
Retreat; BA from UCLA.
Stephen Johnson (CPO): 15 years of programming
experience. CTO of Viralogy and FDCareer; Lead Developer at
Bunchball, a gaming mechanics startup ($2M in revenue within 1 year
with customers like NBC, P&G, Victoriaʼs Secret). BA & BS from UCLA.
Jun Loayza (CMO): President of SocialMediaMarketing.com of SEOP.
Grew to $12M in revenue with customers like LG, Leviʼs, and Activision.
CMO of Viralogy and FDCareer. Cofounder of Untemplater. Hired,
trained, and managed a 25-person sales team. BA from UCLA.
Adam Gervin (VP-BizDev): Entrepreneur with $1 Billion in Exits -
OneBox.com (sold to OpenWave ), VerdiSoft (sold to Yahoo!), Caustic
Graphics (sold to Imagination), SEVEN Networks (profitable and #2 after
RIM). MD from Stanford and BS from Yale.
REWARDME.COM

33. Funding
• 2011: Raised ~$950K Seed Round to launch
beta product, iterate, launch in first chain,
achieve product/market fit, and sign first paid
contract
• 2012: Raise $5M to scale up business -
expand developer team, account managers/
support, marketing/sales, and implementation
• Goal is to reach 2000 locations, 3M users, and
$1.9M run rate by end of 2012.
REWARDME.COM

34. Social Proof
Top 3 “Best Commercial App” Finalist at
First LBS Awards (behind Groupon)
“Top 10 Private Companies to Watch”
-AlwaysOn, Global250
“We’ve looked at Sundrop Mobile and Plum Rewards, and
you guys by far have the best thought-out solution.”
-Steve Davidson, President and CEO of Robeks
REWARDME.COM

35. Mooyah loves
RewardMe!
and we know you will too
Yu-kai Chou
714.273.7088
Yukai@RewardMe.com

36. Additional Slides
REWARDME.COM

37. Industry Landscape
Out-Store
In-Store
Social
CRM

38. Industry Landscape
Out-Store
In-Store
Social
CRM
RewardMe is FAST, gets
SKU-level data, and is designed for the Mainstream

39. Team Background
Core strength lies in eCommerce, Geo-Location and
Gamification; we have spoken or led campaigns for
many brands and universities.
REWARDME.COM

40. TEAM BACKGROUND
20+ Years of combined Startup Experiences, including
Onebox (sold $850M), Verdisoft (sold $93M), SEVEN
Networks, Caustic Graphics (sold $27M), and Bunchball
REWARDME.COM

41. WHY NOW?
REWARDME.COM

42. WHY NOW?
I. Offline now open to new technology
REWARDME.COM

43. WHY NOW?
II. Yearns for a GOOD loyalty solution
REWARDME.COM

44. WHY NOW?
III. Powerful and Affordable Hardware
REWARDME.COM

45. WHY NOW?
IV. Local market saturation will
hit dead-end
REWARDME.COM

46. Sales and Marketing
REWARDME.COM

47. Traction
Pilot Met with
Closed CEO
2nd CEO Closed
Closed
Pilot Meeting
CFO
Meeting
2nd SVP
Meeting
CEO
Director CEO
EVP Meeting
meeting Meeting Meeting
Meeting
Board Director
Meeting Meeting

48. MOBILE MARKETING
Traditional Basic Feature Smart
“Always Connected to Customers”
48

49. MOBILE MARKETING
4M Other SP
18M BlackBerry
23M iPhone
35M Android
170M
Non-Smartphone
3 Design Core Principles: Fast, Gets the Data, and
Designed for the Mainstream

50. Sales and Marketing
REWARDME.COM

51. Sales and Marketing
REWARDME.COM