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How are mobile devices
                changing the face of
                    payments?


                                                                     Pragati Ogal Rai
                                                    Mobile Technology Evangelist, PayPal
                                                                           @pragatiogal
                                                                  github.com/pragatiogal
Mobile Developer Conference, Chennai, Dec 1, 2012
Agenda

• Journey of Payments


• Current Landscape


• Emerging Trends in Mobile Payments
Journey of Payments
Livestock                       Warfare




            Fruits and grains
Old Roman Empire Gold Coin      Ancient Indian Gold Coin




    Ancient Greek Silver Coin
Kublai Khan issued paper money
                                           known as Chao



Emperor Kublai Khan      Paper Money
Yuan Dynasty          500 Cash 1269-1365
   1215-1294 AD




                                 Marco Polo was a Venetian merchant traveler
                                 whose travels are recorded in II Milone.

                                 He introduced Europeans to Central Asia and
                                 China.

            Marco Polo
          1254 – 1324 AD




                                                            http://en.wikipedia.org
First Diners Club credit cards were given out in 1950




                                                Curtsey Diners club
Founded in 1998, PayPal allows payments and money transfers
through the Internet.
http://www.prlog.org
Logos!
Worldwide mobile payment transaction values will surpass $171.5

billion in 2012, a 61.9 % increase from 2011
                                                    Gartner, May 2012




 1.8 billion consumers globally will buy digital goods via their mobile in

 2011, this will rise to 2.5 billion in 2015.

                                                Juniper Research, 2011
Current
Landscape
Mobile Payments Ecosystem


                                              S
                                              e
                                              c
       Clients                    Merchants
                                              u
                                              r
                                              i
                                              t
                                              y




                 Infrastructure
What are Mobile Payments?
• Consumer uses a mobile device

• Merchant uses a mobile device

• Both consumer & merchant use a mobile device




  How do you define mobile payments?
Remote Mobile Payments
• Send and request money

• SMS based payments

• Mobile banking

• Application/ Browser based payments

• Carrier Billing




                                        Fahad.com
Proximity Mobile Payments
• Barcode Scanning


• Point of Sale


• NFC


• Bluetooth


• RFID


• Accelerometer




                            Wikepedia.org
Your Definition of Mobile Payments
What does a Merchant want?        What does a Consumer want?

• Quick, easy, hassle free        • Fast


• Security compliance             • Secure


• Fraud prevention systems        • Easy


• Current and up to date system   • Choice of payment providers


• Reliable


• Pricing
eBay Inc.: Developer Offerings
Consumer
Products


 Merchant               Merchant
 Products               Products



Capabilities
                                      12/5/2012




Community       OVER 800,000 DEVELOPERS
Open Global Payments Platform
Why PayPal?
113.2 million Active consumers
190 markets
25 currencies
21 localized websites
$118 billion TPV in 2011
$4382 per sec
6.2 million payments per day
0.26% fraud rate
Collecting Payments: Express Checkout
Collecting Payments: Mobile Express
Checkout
Collecting Payments: Adaptive Payments
Reports and Information




  Transaction Search   Instant Payment
       / Details         Notifications
PayPal Access: Your Commerce Identity


      Sign-on Today

                      •   23% - customers who abandon carts
                          when asked to register1
                      •   45% - leave website when they can’t
                          remember their password2
                      •   25 - average number of online accounts
                          per user1




                                  1.   Forrester Research 2. Blue Inc.
PayPal Access: Your Commerce Identity




 •   Single sign-on
 •   Enter and update billing and shipping
     information once
 •   Commerce identity. PayPal is trusted by
     consumers to keep their information
     secure and respect their privacy
PayPal Access: Delivers Actionable
Consumer Data
    PayPal Informatics data         Informatics Data Examples
   covers up to 60% of online
         transactions*           Online activity: who customer is &
                                  how they purchase
                                   –    Time of last purchase
                                   –    Frequency of online purchase
                                   –    Average amount per online purchase
                                   –    More…
      PayPal
      Informatics
                                 Category of purchase history
                                   –    UPC code
                                   –    eBay category (420K categories)
                                   i.e. women's clothing jeans, women's junior’s
                                   jeans, women's petites jeans
      All online transactions
                                 Real-time data: Enables targeted
                                   offers, even on first visit
PayPal Here: Point of Sale Payments
Development Phases

                 Design, build &
                 test application
                                                                       GO LIVE



Get API                                   Submit for
credentials                               approval*

              Create Sandbox
              account



                                    * Only Adaptive Payments, Mobile Payment Library, and certain
                                            advanced APIs in Express Checkout require submission.
Biggest Challenge?



   Security
Diverse & Evolving Mobile Ecosystem



 S      OEMs                              OS Vendors
 e
 c
 u
 r
 i   Services &                              Developers
 t   Infrastructure
 y
                            Carriers
                      Wireless Networks
Security Issues
• Device security

• Privacy

• Fraud & Risk

• Client-merchant authentication

• Client authorization

• Evolving standards
PCI Standard Council
• Independent organization


• Develop common set of payment standards

 • PCI-DSS v2.0


 • PCA-DSS


 • PCI-PTN


 • PCI-P2PE
PCI-DSS V2.0
• Build and maintain a secure network


• Protect cardholder data


• Regularly test and monitor networks


• Maintain an InfoSec policy


• Maintain vulnerability management program


• Implement strong access control measures
Emerging
Trends….
Mobile Payments are Here to Stay
"We expect global mobile transaction volume and value to

average 42 percent annual growth between 2011 and 2016, and

we are forecasting a market worth $617 billion with 448 million

users by 2016,"



                             Sandy Shen, research director at Gartner, May 2012
M-payments is a Global Phenomenon

Eastern Europe will see the highest user growth between

2011 and 2016. Asia/Pacific will have the most m-payment

users, but Africa will account for the highest revenues.


                                             Gartner, May 2012
M-payments is a Global Phenomenon

• M-pesa in Kenya


• Chipknip


• GeldKarte


• Royal Canadian Mint




                        http://pritamkabe.wordpress.com
Mobile brings New Use Cases


          Location-based services         Self-scanning &
                                          self-checkout




                                                             Online Commerce
                                 Promotions &
             Shopping Lists          coupons



                                              Global Social Commerce

                                                                        In-store
                              Mobile Wallet
                                                                       research
           Loyalty
Changing Form of Payments

                • Money becomes more abstract
                • Royal Canadian Mint
                • Digital goods
                • Anonymous payments: Bitcoin




         Less cash society              Cashless society
Increased Collaboration among Mobile
Payment Stakeholders
Improvements in Payment Security

• Consumer awareness


• Improved device security


• Biometric identification


• Evolving security standards like PCI Security Standards
Summary

• Mobile payments are here to stay

• Define what mobile means to your business

• Think beyond the hype

• Security, trust, and safety is of paramount importance
Pragati Ogal Rai

                       @pragatiogal

http://www.slideshare.net/pragatiogal

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How are mobile devices changing face of payments?

  • 1. How are mobile devices changing the face of payments? Pragati Ogal Rai Mobile Technology Evangelist, PayPal @pragatiogal github.com/pragatiogal Mobile Developer Conference, Chennai, Dec 1, 2012
  • 2. Agenda • Journey of Payments • Current Landscape • Emerging Trends in Mobile Payments
  • 4. Livestock Warfare Fruits and grains
  • 5. Old Roman Empire Gold Coin Ancient Indian Gold Coin Ancient Greek Silver Coin
  • 6. Kublai Khan issued paper money known as Chao Emperor Kublai Khan Paper Money Yuan Dynasty 500 Cash 1269-1365 1215-1294 AD Marco Polo was a Venetian merchant traveler whose travels are recorded in II Milone. He introduced Europeans to Central Asia and China. Marco Polo 1254 – 1324 AD http://en.wikipedia.org
  • 7. First Diners Club credit cards were given out in 1950 Curtsey Diners club
  • 8. Founded in 1998, PayPal allows payments and money transfers through the Internet.
  • 10. Logos! Worldwide mobile payment transaction values will surpass $171.5 billion in 2012, a 61.9 % increase from 2011 Gartner, May 2012 1.8 billion consumers globally will buy digital goods via their mobile in 2011, this will rise to 2.5 billion in 2015. Juniper Research, 2011
  • 12. Mobile Payments Ecosystem S e c Clients Merchants u r i t y Infrastructure
  • 13. What are Mobile Payments? • Consumer uses a mobile device • Merchant uses a mobile device • Both consumer & merchant use a mobile device How do you define mobile payments?
  • 14. Remote Mobile Payments • Send and request money • SMS based payments • Mobile banking • Application/ Browser based payments • Carrier Billing Fahad.com
  • 15. Proximity Mobile Payments • Barcode Scanning • Point of Sale • NFC • Bluetooth • RFID • Accelerometer Wikepedia.org
  • 16. Your Definition of Mobile Payments What does a Merchant want? What does a Consumer want? • Quick, easy, hassle free • Fast • Security compliance • Secure • Fraud prevention systems • Easy • Current and up to date system • Choice of payment providers • Reliable • Pricing
  • 17. eBay Inc.: Developer Offerings Consumer Products Merchant Merchant Products Products Capabilities  12/5/2012 Community OVER 800,000 DEVELOPERS
  • 19. Why PayPal? 113.2 million Active consumers 190 markets 25 currencies 21 localized websites $118 billion TPV in 2011 $4382 per sec 6.2 million payments per day 0.26% fraud rate
  • 21. Collecting Payments: Mobile Express Checkout
  • 23. Reports and Information Transaction Search Instant Payment / Details Notifications
  • 24. PayPal Access: Your Commerce Identity Sign-on Today • 23% - customers who abandon carts when asked to register1 • 45% - leave website when they can’t remember their password2 • 25 - average number of online accounts per user1 1. Forrester Research 2. Blue Inc.
  • 25. PayPal Access: Your Commerce Identity • Single sign-on • Enter and update billing and shipping information once • Commerce identity. PayPal is trusted by consumers to keep their information secure and respect their privacy
  • 26. PayPal Access: Delivers Actionable Consumer Data PayPal Informatics data Informatics Data Examples covers up to 60% of online transactions*  Online activity: who customer is & how they purchase – Time of last purchase – Frequency of online purchase – Average amount per online purchase – More… PayPal Informatics  Category of purchase history – UPC code – eBay category (420K categories) i.e. women's clothing jeans, women's junior’s jeans, women's petites jeans All online transactions  Real-time data: Enables targeted offers, even on first visit
  • 27. PayPal Here: Point of Sale Payments
  • 28. Development Phases Design, build & test application GO LIVE Get API Submit for credentials approval* Create Sandbox account * Only Adaptive Payments, Mobile Payment Library, and certain advanced APIs in Express Checkout require submission.
  • 29. Biggest Challenge? Security
  • 30. Diverse & Evolving Mobile Ecosystem S OEMs OS Vendors e c u r i Services & Developers t Infrastructure y Carriers Wireless Networks
  • 31. Security Issues • Device security • Privacy • Fraud & Risk • Client-merchant authentication • Client authorization • Evolving standards
  • 32. PCI Standard Council • Independent organization • Develop common set of payment standards • PCI-DSS v2.0 • PCA-DSS • PCI-PTN • PCI-P2PE
  • 33. PCI-DSS V2.0 • Build and maintain a secure network • Protect cardholder data • Regularly test and monitor networks • Maintain an InfoSec policy • Maintain vulnerability management program • Implement strong access control measures
  • 35. Mobile Payments are Here to Stay "We expect global mobile transaction volume and value to average 42 percent annual growth between 2011 and 2016, and we are forecasting a market worth $617 billion with 448 million users by 2016," Sandy Shen, research director at Gartner, May 2012
  • 36. M-payments is a Global Phenomenon Eastern Europe will see the highest user growth between 2011 and 2016. Asia/Pacific will have the most m-payment users, but Africa will account for the highest revenues. Gartner, May 2012
  • 37. M-payments is a Global Phenomenon • M-pesa in Kenya • Chipknip • GeldKarte • Royal Canadian Mint http://pritamkabe.wordpress.com
  • 38. Mobile brings New Use Cases Location-based services Self-scanning & self-checkout Online Commerce Promotions & Shopping Lists coupons Global Social Commerce In-store Mobile Wallet research Loyalty
  • 39. Changing Form of Payments • Money becomes more abstract • Royal Canadian Mint • Digital goods • Anonymous payments: Bitcoin Less cash society Cashless society
  • 40. Increased Collaboration among Mobile Payment Stakeholders
  • 41. Improvements in Payment Security • Consumer awareness • Improved device security • Biometric identification • Evolving security standards like PCI Security Standards
  • 42. Summary • Mobile payments are here to stay • Define what mobile means to your business • Think beyond the hype • Security, trust, and safety is of paramount importance
  • 43. Pragati Ogal Rai @pragatiogal http://www.slideshare.net/pragatiogal

Editor's Notes

  1. Paper money backed by government. People believe and trust in it.In the United States:1690 Colonial Notes The Massachusetts Bay Colony issued the first paper money in the colonies which would later form the United States.1781 Nation's First Bank Also to support the Revolutionary War, the continental Congress chartered the Bank of North America in Philadelphia as the nation's first "real" bank.
  2. Barcodes are used for two purposes: generating communication for payment and loading prepaid gift cards into wallet.
  3. X.Commerce is an open ecosystem of partners and developers to help retailers extend and future proof their commerce infrastructure. Stats: Over 50 capability categoriesOver 300 technology companies integratingOver commerce 800K developers All to help deliver innovation to retailers, large or small. -Data platform catalog inventory intelligence customer intelligence optimizationCloud Hosting environment Storefronts commerce applications data
  4. The way consumers are shopping is changing. The adoption of smart phones are allowing consumers to control how, when, and where they shop. Consumers have more leverage.