8. Marketing is no longer a monologue. It’s a
dialogue.
To be part of the conversation you need to
go where your audience goes.
It starts with a simple conversation…
9. 1 2 3 4
Call To Action Opt-In Engage Extend
Its 5:00…do U
know where your
Reply YES for Pizza is?
pizzabowl 10 more entries Stop now and
to Win & get show this TxT for
more Xclusives Crazy Combo!
TxT PIZZAB0WL to from Little
Congrats! U R wings
91011 TO WIN ! Ceasars!
entered 2Win!
Consumer
Consumer sends receives TxT
that drives • Mobile Websites
Keyword to a
Short Code action… • Coupons
number… • Sweepstakes
• Entertainment
• Information
10. Mobile is now our central Information Device…
CAMPAIGN
OUT-OF-HOME EVENTS
MAGAZINE CATALOGUE
RESPONSE
DISTRIBUTION
WEB PACKAGING
ACTION
BROADCAST PRODUCT
PR GAMING
…that ties marketing to one call-to-action
11. Mobile Marketing is Right - Right Now!
64.8b SMS (text) messages sent in the US in the first six months of 2009…Up 98.8%
Year over Year!
82% of Americans never leave home without their phones.
1/3 of Americans now access the mobile web. Up a substantial 73% over 16 mos.
1% cell phone owners currently receive alerts about sales at their favorite
establishments.
42% of 18 to 34 year old cell phone owners are interested in receiving Mobile alerts
from their favorite establishments…33% of 35 to 44 year olds.
31% of men 18 to 34 report making at least one impulse purchase a week…27% of
women ages 18 to 44.
PIZZA is among the the most desirable impulse purchase categories at 31%!
Sources: CTIA; Synovate; 1020 Placecast by Harris Interactive; Forrester Research; Pew Research
12. Mobile Marketing
Pyramid APPS
Over 2b Apps Served!
$25B industry by 2014!
MOBILE BANNER AD
“For Dummies” series had 1.3m
impressions in 4 months!
1.4% CTR = 4x Web CTR!
SOCIAL NETWORK
27m people accessed Social nets from cell phones in Jan ’09!
1/3 of young adults regularly access Facebook & Twitter from Mobile!
MOBILE WEB “WAP” SITES
54.5m Regular “Mobile Internet” Users!
172m Web Enabled Cell Phones!
TxT MESSAGING
38 yrs old is the average age of Texter in the US!
4.1B TxT messages are sent PER DAY!!
Sources: CTIA; Kelsey Group; comScore; CCS Insight; Wiley Publishing; VZW Wireless
13. Shedd Aquarium, Chicago
Texting Beats Web in TV Spots
• :30 TV Spots announcing contest for trip to the show “Fantasea”
• TxT call to action generated 325% more entries than the web-based
call-to-action
• Making up 52% of the total entries, though it ran in only 25% of the
spots!
“The mobile phone is always with you, it's
nearby and immediate, even when you're
watching TV.” -Shedd's Jay Geneske
http://bit.ly/adage_article
14. Services…
Content Events
Messaging Mobile Web Sites Services Text-to-Screen
IVR (Interactive Voice Brand / Mobile Integration Street Team
SMS/MMS TxT
Response) Integration
Voting/Polls/Trivia Integration with Web,
Apps Broadcast, OOH, Print, Props and Display
Alerts Events
Interactive
Text-to-WIN Technology Consulting
Video
Text-for-INFO Mobile Ad Strategy
Games
Coupons
Analytics
