4. Set the agenda
The meeting’s agenda can be summarized on a handout,
but everyone should know why they’ve gathered and what
they’re supposed to be accomplishing. The agenda
provides a compass for the conversation, so the meeting
can get back on track if the discussion wanders off course.
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5. Make veryone a Judge
To make sure everyone shares their honest opinion try this
clever tactic from John Nottingham and John Spirk, who run
Nottingham Spirk, an innovation and product design firm. All it
takes are some index cards and pens.
1. Lead a brainstorming session and put the ideas on a wall or
whiteboard.
2. Give everyone three index cards: One says, “Wow,” another
says, “Nice,” and the third says, “Who cares?” Everybody sits
around the table with their cards face down.
3. Someone gets up to pitch one of the ideas on the wall.
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6. Introduce una nueva sección aquí
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“If everybody says ‘Wow,’ you’re going to keep that idea,”
Mr. Nottingham said. “That’s easy, but it doesn’t happen a
lot. So another idea is presented, and everybody may hold up
the cards that say, ‘Who cares?’ So you take that product and
just shove it off the table. It’s not going to work.”
According to Mr. Nottingham, the worst card is often “Nice.”
Someone can produce a nice product, but it’s not going to
move the needle, he says. “Too often, too many nice
products get produced.”
7. Establish Ground Rules
Ask yourself, “What is the role of the meeting
participants?” The more clarity you can provide about
what you want to get out of them, the better; people are
more likely to contribute if they know what role they’re
supposed to play.
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8. “We’re very clear at the beginning
of every meeting whether it’s one
person’s decision, or whether it’s
more of a discussion to reach
consensus.”
-Carl Bass