Title: "Few tips on how to run your first Product Discovery effectively." Product Discovery is a powerful approach that helps us to learn, validate and create truly valuable products. But, when we run this process for the first time we can feel overwhelmed and lost. Although that's completely normal it can lead us to wrong conclusions about the customer problems and therefore potential ideas on how to solve them. During the presentation, Michał will provide a few hands-on experience tips and thoughts that will help you run valuable product discovery and avoid mistakes he's made in the past so you don’t have to. For the last 10 years, Michał has developed a few educational platforms and mobile apps, run a few startups. He also took part in the Product Discovery process and Growth Phase of D2C e-commerce brand related to healthcare and productivity. He is also an instructor at Polish Product Management Academy where he teaches about Product Discovery and Innovation Development. He puts great emphasis on the data-driven, experimental approach, teamwork, and falling in love with the problem you are trying to solve.

1. Few tips on how to run your first
product discovery effectively
Michal Reda

2. Hi! I’m Mike and I 💚 building & scaling great products
Product
Management Growth Hacking
User research
& Product Discovery

3. Goal for today's presentation?

4. My Product Discovery approach over time…
10 years ago… Now
1-man army
Intuition and opinion driven
Team player
Never assume always check
Collecting small „bites” of learningsMainly big and complex researches

5. How do I define Product Discovery?

6. Product Discovery is about building the right
product for the right audience in a way that
brings unique value for that audience and for
the business behind the product.
It is non linear, agile, focused on people process that contains
exploration, learning, ideation and validation of both problems and
solutions* (referrers to new product development)

7. Why it matters?

8. It’s time for some tips!

9. #1 Start with Culture

10. #1 Start with the Culture
What is a decision making process? Is it based on data and evidence or is it about
HiPPO/ego of your boss?
Does you organization embrace culture of learning fast and experiment?
Does you company culture allow you to fail in order to learn?
Are those attitudes rooted in company’s mission - does everybody understand that?
Have you been given trust and freedom in terms of team, recourses and tools to start
you PD?

11. „Being playful is of huge
importance for being
innovative. I mean if you
go into a culture and there
are a bunch of stiffs going
around, I can guarantee
you they are not likely to
invent anything.”
David Kelly, IDEO

12. #2 Team second
Ed Catmull founder of Pixar
Author of Creativity Inc. book
„If you give a good idea to a
mediocre team, they will screw it up.
If you give a mediocre idea to a
brilliant team, they will either fix it or
throw it away and come up with
something better.”
„Find, develop, and support great
people, and they in turn will find,
develop, and own good ideas.”

13. #2 Team second
source: TheTeamCanvas.com

14. #3 Make your „Plan A”
Source: blog.leanstack.com
My "Plan A” stack: Empathy Map, Value Proposition Canvas, Lean Canvas,
Customer Journey Map, Backlog with the most riskiest assumptions

15. #3 Make your „Plan A”
The Problem with the Problem….

16. #4 Validate ASAP
„The information is in the people,
not in your head.”
Edward T. Hall

17. #4 Validate ASAP
QUALITATIVE RESEARCH
QUANTITIVE RESEARCH

18. #4 Validate ASAP
Focus and speed.

19. #4 Validate ASAP

20. #4 Validate ASAP

21. #4 Validate ASAP

22. #4 Validate ASAP

23. #5 Sum up - your PD navigation
Source: blog.leanstack.com

24. DISCOVERY MASTER CHEFS 👩🍳👨🍳

25. unstuckmap.com
🥧🏆

26. Thanks!💪
SEARCH FOR: Product Discovery Community (PL)
WANT TO DIVE DEEPER?
JOIN OUR PRODUCT DISCOVERY COMMUNITY ON FACEBOOK
Or contact me at hello@michalreda.pl