The document discusses safety promotion, which involves training and knowledge sharing activities to support the implementation of a Safety Management System (SMS) in an organization. It emphasizes that personnel must receive initial and ongoing training to understand the SMS, learn from safety lessons, and foster open reporting of safety concerns. Organizations must also identify competency requirements, provide training, and evaluate personnel to ensure they have the proper skills to support the SMS. Management's commitment to and visible support of the SMS through their attitudes and actions is cited as the most important factor for developing a positive safety culture.