The Corporate Communication Clerk is responsible for promoting the company's image and interfacing with media and advertising agencies. Some of the clerk's key responsibilities include producing newsletters and magazines, maintaining the company website, planning family day activities, and coordinating events that demonstrate corporate social responsibility. The clerk aims to generate goodwill and loyalty among customers by encouraging activities that create a positive company image.

1. by G Flanders-Hinds
Section 11
Objective 6

2. 
The Corporate Communication Clerk of a
business firm is responsible for assisting the
sale office with:
 promoting and enhancing the corporate
image of the company
Interfacing with media houses, advertising
agencies
Function of the Corporate
Communication Clerk

3. 
 producing company newsletter/magazine/
calendar
 upkeep of company’s website
 planning family day activities
Co-ordinating and sponsoring events that show
the company’s corporate social responsibility

4. 
The clerk is responsible for encouraging
the development and promotion of things
that create a positive image of the
business in order to generate customer
goodwill and loyalty.
Promoting corporate
image

5. 
Where a company carries out its own promotion the
clerk will be involved in communicating with media
houses such as newspapers, magazines, radio and
television stations. However, when the firm decides to
carry out promotional activities through advertising
agencies, the clerk is responsible for liaising with them
to help sell the company’s products and services.
Interfacing with media houses
and advertising

6. 
Many large organization produces a
company newsletter or magazine so that
their employees, and their customers can
get information about the company’s
business activities e.g. about their latest
offers, special events, etc and to promote
public relations.
Producing a company newsletter
or magazine

7. 
Most companies operates its business using a
website that consists of a connected group of
pages on the World Wide Web where
potential customers can find out about the
company and the products and services they
offer. This website is aim towards raising the
company’s image and is usually maintained
by the corporate communications clerk.
Upkeep of company’s website

8. 
Many organizations, especially large
one, will operate ‘open days’ or
‘family days’ for employees and their
families, and sometimes customers
and their families, to promote
goodwill and a sense of ‘belonging’.
Organizing family day
acitivites

9. 
Companies may sponsor events in order to
demonstrate their corporate social
responsibility, that is to show their concern for
the environment, consumers, employees, the
community, etc. Events maybe geared toward
encouraging community growth and
development , voluntarily stopping practices
that are harmful to the environment or to
promoting the company’s image.
Coordinating and sponsoring
events

10. 
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References