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Businss public relations!!! ffffffffffffffffffff
This document discusses the key aspects of business public relations. It defines public relations as managing information flow and notes its origins in the 20th century. It identifies the internal and external publics that companies communicate with through PR efforts. It then outlines various tools used in business PR, including media coverage, employee relations activities, community relations, and social media. The document explains how effective PR can generate attention, interest, credibility for a company and help change negative attitudes. Finally, it discusses the role of PR in marketing, crisis management, restoring trust and its importance in areas like reputation and financial relations.
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Businss public relations!!! ffffffffffffffffffff
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- 2. Public Relations • Practiceof managing flow of information • History confined to 20th century • Samuel Gompers ,Margaret Robins ,Ivy L. Lee and Henry Ford
- 3. Publics Of Business •Internal Employees Shareholders • External Customers Prospective Customers Suppliers
- 4. Publics Of Business(cont.) • Opinion leaders • Trade unions • Competitors • Govt. • Environmental authorities • Investors • Community in which its operating • MEDIA
- 5. Tools Of BusinessPR • Media coverage • Partnership & sponsorship • Employee Relations – Trips – Contests – Incentives – Holiday Tickets
- 6. Tools Of BusinessPR (cont.) – Concerts – Dinners – Prizes – Award ceremonies – Allowances
- 7. Tools Of BusinessPR (cont.) • Community Relations • Advertorials • Customer Relations • Creating Newsletter • Brochure Or Catalogue • Social Media • Blogs & Website
- 8. Tools Of BusinessPR (cont.) • Joining Professional Organizations & Clubs • Participating In Community Activities • Speaking Engagements • Create Awareness • Personal Contacts • Photo Captions • Calendar Listings
- 9. Tools Of BusinessPR (cont.) • Company Backgrounder • Byline Articles • Op Ed Pieces/Letters to the Editor • Blogging/Vlogging • Trend pitches • Events • Taking great care of environment
- 10. Scope of PRfor industry & business • For corporate image and identity • To regain corporate trust • PR versus four negative situations • PR as tool for marketing • For customer relationships • PR to cope with crises or to averts crises • Keeping publics motivated and satisfied
- 11. Scope of PRfor industry & business (cont.) • To improve and handle financial relations • PR to boost the exports up • Community relationships • PR to influence political relations • To improve image • To change negative attitudes into positive ones
- 12. What Effective PublicRelations Can Accomplish • Attention to company and raise its visibility • Generate interest in & enthusiasm for company's goods • Create "buzz" when company introduces new products • Enhance the credibility of a company • Polishing Image • Defuse a crisis if and when it occurs
- 13. Changing Negative Attitudes •Hostility --------------- Sympathy • Prejudice -------------- Acceptance • Apathy ---------------- Interest • Ignorance ----------- Information
- 14. Public Relations &Publicity • The introduction of new product or service • An executive's promotion or retirement • The opening or closing of a manufacturing plant or retail outlet • The acquisition or sale of subsidiaries or new firms • Company-sponsorship – entirely or partially – of a charity event or fund raiser • Funding college or university scholarships
- 15. Public Relations &Publicity • Demonstrations of new, complex products • Free services – seniors, children, veterans or any special group • Contests related to a specific business • Special events tied to a specific business – a book store may host a public reading
- 16. Reputation & Whyit Matters • Quality of products or services • Earnings and business performance • Stability and fairness as an employer • Level of integrity in business practices • Degree of honesty and openness • Involvement in local communities
- 17. Restoring Trust • Usingintegrity and fairness as criteria for all business decisions • Maintaining an emphasis on quality of products • Openly sharing truthful information with all publics • Actively seeking input from publics and being responsive to concerns • Renewing a commitment to local communities • Creating forums to encourage dialogue with constituencies
- 18. PR in MarketingConsumer Brand • Fulfilling Two way Communication purpose • Relationships with Communities • Targeting beyond media Reach • Momentum for new ad campaign • Reinforcing in consumers mind
- 19. PR in CrisesManagement • Product Recall • Accident • Take over Bid • Strikes • Law suits • Bankruptcy • Death Of CEO
- 20. THANK YOU For KeepingPatience