This document defines corporate communication and discusses the tools and activities used. It states that corporate communication includes advertising, marketing communications, marketing, and public relations. It then provides more detail on each of these areas. The document also discusses various corporate communication activities like media relations, employee communication, and investor relations. It emphasizes the importance of these functions and stresses the need for transparency and maintaining good relationships with stakeholders.

1. Public relation

2. Group members
 Name  Roll no.
 Siddhessh gadkar 231
 Jay raut 232
 Neha ganatra 233
 Akshay ghaware 235
 Vaibhav gholam
236

3. Defining Corporate
Communication
 What is included in corporate
communication?
 Advertising
 Marketing Communications
 Marketing
 Public Relations

4. Defining Corporate
Communication
 Advertisingis paid and controlled
mass communication with a
purpose to impart.

5. Defining Corporate
Communication
 Marketing Communication (or marcom)
is the branding of products, services, and
organizations including such areas as
consistency, differentiation, equity, identity,
imaging, loyalty, positioning, publicity, pro
motion, relationships, and reputation.

6. Defining Corporate
Communication
 Marketing is the management
function which creates products
or services to fill public needs
and then persuades the public to
buy the products or services.

7. Defining Corporate
Communication
 Public Relations is the management
function which creates policies and actions
to fill public demands and then persuades
the public to approve the policies and
actions. It involves target
audiences, markets, programs, campaigns, s
pecial events, publicity, and promotions.

8. Tools of corporate communication
 Financial reports
 investor
 analyst
 News letter
 Vendors
 Advisory boards
 Intranet
 employees

9. Various corporate communication
activities
 Media/press relations
 Speech writing
 Employee communication
 Corporate advertising
 Community relations
 Stockholder relations
 Investor relations
 Government relations

10. Media relation
The always increasing role of
the electronic media
(Internet, newspapers, maga
zines, radio, and television)
has created a special
importance for media
relations.
In fact, the news media have
become dependent on PR
for news, and PR has
become dependent upon the
news media for publicity.

11. Employee relation
 Internal communication is
the key: informed
employees are happy and
they spread the good news
through their families and
friends.
 Never surprise employees;
make them a part of the
planning process and keep
them informed.

12. Government Relations
 Building meaningful
relationships with government
officials is essential to industry
success in today’s political
world.
 Lobbying - the legal influencing
of public officials on stands
appropriate for industry.
 Public Affairs - stances on
controversial issues of public
concern is imperative for
business success today.

13. Advertising Relations
 Advertising writing and
production is usually
outsourced today.
 Market analysis is imperative;
ratings, circulation, visits, are
all important.
 Reach & frequency are
important.
 Media buying is an important
part of corporate
communication.
 Sufficient advertising
knowledge and skill are
essential for a professional
communicator today

14. Investor relation
 With the failure of Fortune 500
companies, often based in fraud
and embezzlement, a renewed
focus on investor’s rights has
emerged in the U. S. today.
 Investor or financial relations
must focus on stockholders and
stakeholders out of necessity.
It’s the LAW, and it pays
dividends.
 The Securities and Exchange
Commission requires an annual
meeting, timely disclosure of
financial information, and many
other regulations.
 But, it is wise to do it anyway to
keep the reputation of a
corporation in tact.

15. ANY
QUESTIONS?????
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16. THANK YOU FOR
YOUR
CO-OPERATION ….