Marketing deparment

1. By G. Flanders-Hinds
Section 11
Objective 1 (b)

2. 
These promotional activities are used to create
awareness of the business, brand or product.
The marketing department is responsible for
choosing the right promotional activities to
attract its target markets, e.g. selecting
advertising media to which their target
customer pays attention, organizing trade
shows, exhibitions, window displays,
competitions, sponsorships and giveaways.
Organize promotional
activities

3. 
Marketing strategies identifies activities that will raise
awareness and boost sales such as:
 Market research
 Comparing product prices and features with those
offered by competitors
 Launching new products and developing existing
ones
 Selling products and services to new markets
 Online sales
 Promotional activities and advertising
Designing strategies

4. 
The primary aim of the marketing budget
is to allow the marketing and company
executives to control the expenses that
will be incurred. This marketing
activities are costly therefore, decisions
are made about how to get the best
returns on these expenses.
Budgeting

5. 
The market department may seek to promote the company’s
goods and services to its potential customers. Therefore,
they use various advertising media in effort:
 To increase sales
 To identify new products
 To provide information
 To keep branded products in the public’s eye
 To improve the company’s image
 To inform consumer about a special event or a change in
opening and closing hours.
Advertising

6. 
 Branding is an important aspect of the function of a
marketing office. It involves creating a brand image,
which includes developing and promoting a name,
design, symbol or any other feature that identifies
one seller’s goods or services as distinct from those
of other sellers. Successful presentation and
management of a brand name results in brand
loyalty, whereby customers continue to buy a
manufacturer’s product because they recognize its
consistent good quality
Branding

7. 
One of the major aspect of marketing, and the
marketing office is to decide which form of advertising
media or agencies to employ that will give them the
edge it needs to stay afloat in today’s competitive
market place. Therefore, it is important that the
marketing department liaise with internal and external
advertising entities in order to decide, agree and
approve on the content of advertisements and materials
that are created for television commercial, radio, jingles
or printed media.
Liaising advertising entities

8. 
The prime responsibility of the sales and marketing
department is to develop new markets and devise
strategies aimed to increase the sales of its existing
products by finding new markets for them. This
involves the building up of new export markets, and
finding new applications or uses for its existing
products. The marketing department is also
responsible for identifying and developing new
products for its existing markets.
Developing new markets/new
products

9. 
Carysforth, C., Neid, M., Maxime, C. & Metz, Y. (2012).
Office Administration for CSEC. A Caribbean Examination
Council Study Guide. Nelson Thornes.
Finisterre, S., Payne, L., & Reid, J. (2004). Longman Office
Administration for CXC. Pearson Education Limited
Trendfield-Newsome, A. & Walker, C. (2011). Office
Administration for CSEC Examinations. Macmillan
Publisher Limited.
Whitcomb, A. (2012). Heinemann Office Administration for
CSEC. Pearson Education Limited.
References