2. Objectives
Duties of a marketing clerk:
Assist in preparing advertising material;
Assist with promotional activities
Assist in the preparing press releases
2
4. 4
Aim of the Marketing office
To increase sales
To identify new products
To provide information
To keep branded products in the public’s eye
To improve the company’s image
To inform consumer about a special event or
a change in opening and closing hours.
5. Saturday, August 18, 2018 5
What is the marketing clerk
duties in the Marketing
office?
6. 6
Assisting in preparing
advertising material
In a small firm the marketing clerk may be
responsible for drafting advertisements and
placing them in the local advertising media – e.g.
newspapers, radio, etc. However, more complex
or expensive advertisements are usually created
by advertising specialists. It is therefore, the
responsibility of the clerk to obtain any technical
information needed, ensure that all details are
accurate and approved by the manager before the
publication deadline.
7. Assisting with promotional
activities
This includes organizing publicity events, issuing
invitations, creating window displays, and
attending trade fairs, exhibitions or social events
8. 8
Maintain mailing lists and
records
One of the duties of the clerk is to continuously
update the company’s mailing lists, in case
there is change in customer’s address, names,
phone numbers, etc. New customers who
make purchases are also added on the mailing
list and are automatically sent literature such as
newsletters, sales brochures or catalogues
when there are any promotional activities,.
9. 9
Assist in preparing press
releases
The marketing clerk may be involved in the
preparation of press releases. Businesses uses
press releases to announce new products or
services or promote the company’s products or
services.
10. 10
Organize travel
Marketing staff may travel extensively to promote
company products by visiting potential purchasers
or attending overseas trade fairs and exhibitions.
The marketing clerk may be responsible for
making these travel arrangements.
11. 11Saturday, August 18, 2018
References
Carysforth, C., Neid, M., Maxime, C. & Metz, Y. (2012).
Office Administration for CSEC. A Caribbean Examination
Council Study Guide. Nelson Thornes.
Finisterre, S., Payne, L., & Reid, J. (2004). Longman Office
Administration for CXC. Pearson Education Limited
Trendfield-Newsome, A. & Walker, C. (2011). Office
Administration for CSEC Examinations. Macmillan Publisher
Limited.
Whitcomb, A. (2012). Heinemann Office Administration for
CSEC. Pearson Education Limited.
