My closing keynote at the WordUp event organised by Indiblogger in Gurgaon recently. The attempt was to summarise all the thoughts of the various presenters - bloggers and content creators who spoke at the event. I wrote more about it here: http://www.bhatnaturally.com/brands/of-blogs-and-personal-brands/
The document discusses how technical writers and PR professionals can leverage social media and branded content to promote their companies. It recommends taking a journalistic approach by listening first, curating relevant content, and telling stories about your brand rather than directly selling. The key is to think of your organization as a media company and help your industry by becoming a trusted source of information.
This document discusses the changing landscape of academic publishing as technology firms have developed new content distribution platforms and online publishing tools. Major developments include the rise of open access gold journals like PLoS One and PeerJ that make publications freely available online. New authoring tools are making it easier to create multimedia works with little technical expertise. Standards organizations are also working on browser-based reading formats. There is a movement toward more open peer review and defining worth through alternative metrics rather than pre-publication selection. Over time, the role of traditional publishers may diminish as universities and researchers have access to their own publishing platforms and tools through the web.
This document summarizes the top 5 trends in Australian business: rise of robots, globalization, increased data availability, interconnectivity, and convenience. It outlines how each trend will impact businesses and provides questions to consider regarding strategy. The rise of robots will reduce labor costs and increase productivity. Globalization will create opportunities in Asia but also challenges around skills shortages. More available data can improve decision-making if analyzed properly. Interconnectivity strengthens connections to customers. Consumers demand convenience which provides opportunities for customized service options. The document encourages leveraging technology and focusing on people, strategy, and competitive advantages to adapt and grow.
This document summarizes key aspects of online marketing communications from a textbook chapter. It discusses various forms of online advertisements like display ads, video ads, search engine advertising, and social network advertising. It also covers topics like email marketing, online metrics, how online advertising compares to traditional advertising, and factors that influence the effectiveness and credibility of websites.
The document discusses trends in online content from 2012-2013. Key trends include the rise of streaming services like Netflix, increasing online viewing challenging TV and DVD rentals, and growth in e-book and digital music sales surpassing physical formats. It also covers challenges in media industries, new business models for digital content delivery, and how technologies like smartphones and tablets are transforming entertainment consumption and driving the growth of mobile content.
This document summarizes key topics from Chapter 8 of the textbook "E-commerce 2013" regarding ethical, social and political issues in e-commerce. It discusses several major categories of issues including information rights, property rights, governance and public safety/welfare. Specific issues covered include privacy and data collection, intellectual property such as copyright and patents, taxation, net neutrality, and regulating content like drugs/gambling. The challenges of balancing individual rights, business needs and government oversight in the global online environment are also addressed.
My closing keynote at the WordUp event organised by Indiblogger in Gurgaon recently. The attempt was to summarise all the thoughts of the various presenters - bloggers and content creators who spoke at the event. I wrote more about it here: http://www.bhatnaturally.com/brands/of-blogs-and-personal-brands/
The document discusses how technical writers and PR professionals can leverage social media and branded content to promote their companies. It recommends taking a journalistic approach by listening first, curating relevant content, and telling stories about your brand rather than directly selling. The key is to think of your organization as a media company and help your industry by becoming a trusted source of information.
This document discusses the changing landscape of academic publishing as technology firms have developed new content distribution platforms and online publishing tools. Major developments include the rise of open access gold journals like PLoS One and PeerJ that make publications freely available online. New authoring tools are making it easier to create multimedia works with little technical expertise. Standards organizations are also working on browser-based reading formats. There is a movement toward more open peer review and defining worth through alternative metrics rather than pre-publication selection. Over time, the role of traditional publishers may diminish as universities and researchers have access to their own publishing platforms and tools through the web.
This document summarizes the top 5 trends in Australian business: rise of robots, globalization, increased data availability, interconnectivity, and convenience. It outlines how each trend will impact businesses and provides questions to consider regarding strategy. The rise of robots will reduce labor costs and increase productivity. Globalization will create opportunities in Asia but also challenges around skills shortages. More available data can improve decision-making if analyzed properly. Interconnectivity strengthens connections to customers. Consumers demand convenience which provides opportunities for customized service options. The document encourages leveraging technology and focusing on people, strategy, and competitive advantages to adapt and grow.
This document summarizes key aspects of online marketing communications from a textbook chapter. It discusses various forms of online advertisements like display ads, video ads, search engine advertising, and social network advertising. It also covers topics like email marketing, online metrics, how online advertising compares to traditional advertising, and factors that influence the effectiveness and credibility of websites.
The document discusses trends in online content from 2012-2013. Key trends include the rise of streaming services like Netflix, increasing online viewing challenging TV and DVD rentals, and growth in e-book and digital music sales surpassing physical formats. It also covers challenges in media industries, new business models for digital content delivery, and how technologies like smartphones and tablets are transforming entertainment consumption and driving the growth of mobile content.
This document summarizes key topics from Chapter 8 of the textbook "E-commerce 2013" regarding ethical, social and political issues in e-commerce. It discusses several major categories of issues including information rights, property rights, governance and public safety/welfare. Specific issues covered include privacy and data collection, intellectual property such as copyright and patents, taxation, net neutrality, and regulating content like drugs/gambling. The challenges of balancing individual rights, business needs and government oversight in the global online environment are also addressed.
This document discusses social networks and online auctions. It begins by explaining how social networks have evolved from early bulletin boards and communities to today's major social media sites like Facebook. It then analyzes the business models of different types of social networks, such as those focused on general communities, specific interests or professions. The document also covers online auctions, defining different auction types like English and Dutch auctions. It examines the benefits and risks of auctions for consumers and businesses. Finally, it discusses considerations for choosing between auction formats.
B2B Social Media - How to leverage WikipediaAri Newman
The document provides information about energizing brands on Wikipedia including:
1) Wikipedia receives 10 billion monthly page views and tops many search results, so it is important for companies to have a presence, but contributors rarely write high-quality entries for B2B companies.
2) There are rules for engaging on Wikipedia including having a username, engaging respectfully, and making genuine contributions even if they do not directly benefit the company.
3) Tools for monitoring Wikipedia and social media are recommended to measure visibility and understand how the brand is discussed online.
The document discusses 10 business trends for 2016, including the need for businesses to adapt to technological changes, prepare for retiring baby boomers, embrace virtual and remote operations, build communities rather than just focus on sales, bring back direct mail, flatten hierarchies, increase social and environmental responsibility, become visible experts, improve the customer experience, and address the time-poor economy. It encourages businesses to embrace innovation, know their vision, serve customers at a deeper level, train employees, and expand their thinking to stay ahead of changes.
How can online content be declared ‘king’, yet digital copywriting still be under-valued as a discipline?
An internal presentation focusing on the continued importance of content in digital and marketing in general.
We describe copywriting disciplines, provide possible routes to market and present a view on how content production is becoming the 'elephant in the room' in an online context.
We hope you enjoy.
Please refer to the notes tab below for an explanation of each slide.
For digital copywriting consultancy or services, visit freestyleinteractive.co.uk
It Takes a Community to Raise a Brand, Not a CampaignSean Moffitt
In today's marketplace, it truly does take a community not a campaign to raise a brand. Inside, you will find the definition of, reasons for, types of, 18 steps to build and 51 examples of brand communities as pulled together by Sean Moffitt from Agent Wildfire. I hope you enjoy and benefit from our successes, mistakes and learning.
This document discusses online retail and services. It covers major trends in online retail from 2012-2013, including growth in mobile commerce and social commerce. It also discusses the retail sector and different retail industry segments. Online retail is the smallest segment but growing the fastest. Established offline retailers and first mover online retailers like Amazon have benefited most. The document also discusses analyzing the viability of online firms using strategic and financial analysis. It provides examples of different e-tailing business models and analyzes Amazon's business specifically. Finally, it discusses trends in online financial services and banking.
Touching Tender Hearts (TTH) is a non-governmental organization in Nigeria founded in 2003 by Amina Ekpo, the 44th Miss Nigeria, to help unemployed boarding youth, particularly females, gain employment. TTH provides career training in areas like marketing, health, and education and partners volunteers with public schools and community organizations. Membership is open to individuals who pay a nominal registration fee and can benefit from TTH's investment opportunities and volunteer programs while supporting its mission of empowering Nigerian youth.
Keynote slides: Creating the Future of Arab MediaRoss Dawson
This document outlines key driving forces shaping the future of Arab media, including increased media consumption, fragmentation of channels, participation and personalization. It discusses how crowds can contribute to media through reporting, investigation, content filtering and more. Revenue models for media are evolving from advertising to new approaches. Arab media is being transformed by rising connectivity, urbanization and the growth of social networks. Leadership and experimentation will be needed to navigate these changes.
This document summarizes an experiential analysis of developing a Node.js and Arduino-powered keg monitoring system called keg.io while under the influence of beer. It describes how earlier versions of keg.io used Node.js to communicate with Arduinos via serial connections and how newer versions leverage the cloud. It also provides an example of a typical workflow involving monitoring keg temperature and tap activity like drink scans and pours. The goals are to make the project openly contributable and deploy it in many developer offices.
O documento descreve vários crimes contra a administração pública cometidos por funcionários públicos, como peculato, extravio de documentos, emprego irregular de verbas públicas, corrupção e violação de sigilo. Também explica que pessoas sem cargo público podem cometer esses crimes se agirem em coautoria com funcionários.
The document discusses developing a mobile app to help passengers navigate airports more easily. It proposes using indoor positioning, real-time flight info, shopping/dining offers, and personalized guidance to reduce stress and allow more time to spend at the airport. The app aims to increase passenger experience and airport revenues by guiding travelers and promoting digital shopping. It outlines technical requirements and next steps to build such an app in partnership with airports.
Assessment of hygienic practices among pig slaughterhouses and markets in Chi...ILRI
1) The study assessed the knowledge, attitudes, and practices of hygiene among workers at pig slaughterhouses and pork sellers in markets in Chiang Mai Province, Thailand.
2) It found that knowledge of hygiene varied between slaughterhouse workers and pork sellers. Nearly 70% of pork sellers agreed they would work even if they had diarrhea.
3) Microbial testing found that mean total viable counts and Enterobacteriaceae counts on pork samples from markets exceeded international standards, indicating potential contamination, while counts at slaughterhouses were within standards.
Este documento resume el desmontaje y montaje de un grupo cónico y freno de tambor. Explica que el grupo cónico transmite el movimiento del árbol de transmisión a las ruedas mediante un engranaje hipoide formado por un piñón cónico y una corona. También describe el funcionamiento del freno de tambor, que frena las ruedas al entrar en contacto unas zapatas con el tambor al accionar el pedal de freno. Finalmente, concluye la importancia del orden, la limpieza y la lubricación en estas tareas
Effect of project cost and time monitoring on progress of construction projcteSAT Journals
This document discusses project cost and time monitoring and its effect on the progress of construction projects. It presents the results of a questionnaire survey conducted with professionals in various construction sectors such as roads, bridges, real estate, and oil and gas. The key findings were:
1) In the real estate sector, cost monitoring was given more importance than time or quality monitoring.
2) Project monitoring and control efforts decreased as projects progressed through different stages from award to closure. However, the start to middle stages are critical for on-time and on-budget completion.
3) A method called the Average Index formula was used to analyze the survey results and relate project monitoring to progress via an S-curve graph, showing
The document discusses post-colonial perspectives on race and representation in media. It addresses how colonization led to racialization and stereotyping of non-white groups. Even today, media commonly portrays racial and ethnic minorities in marginalizing, oversimplified, or problematic ways. For example, news media often represents black people through damaging stereotypes rather than addressing socioeconomic factors. Entertainment media also frequently relies on ethnic caricatures and offers only minimal, stereotypical representations of groups.
This document provides information on setting up a microbrewery in India. It discusses various raw materials used in beer production like malt, hops, yeast, adjuncts and other additives. For each material, it describes types, sources, pricing and use. It also provides average price ranges for different styles of beer produced in a microbrewery setting. The document aims to give a comprehensive overview of key components and costs involved for anyone interested in starting a microbrewery in India.
This document provides an overview of the history, production process, and health impacts of beer. It discusses how beer emerged around 12,000 years ago alongside cereal agriculture and was commonly consumed in medieval Europe. The key ingredients in beer are listed as water, malt, hops, yeast, and a clarifying agent. The production process involves eight steps: milling, mashing, lautering, boiling, wort separation and cooling, fermentation, maturation, and filtration/carbonation. Health benefits of beer include stronger bones and antioxidant effects, while drawbacks include potential heartburn, liver damage, weight gain, and intoxication.
Ventes en ligne cross-border en Europe : Pourquoi la logistique est-elle impo...Lengow
En lisant cette présentation, découvrez les éléments clés à connaître sur la logistique ecommerce, quand il s'agit d'effectuer des ventes en ligne cross-border. Lengow vous livre les tendances et les informations sur la livraison, les retours ou encore les remboursements, principalement sur le marché Européen.
This document discusses social networks and online auctions. It begins by explaining how social networks have evolved from early bulletin boards and communities to today's major social media sites like Facebook. It then analyzes the business models of different types of social networks, such as those focused on general communities, specific interests or professions. The document also covers online auctions, defining different auction types like English and Dutch auctions. It examines the benefits and risks of auctions for consumers and businesses. Finally, it discusses considerations for choosing between auction formats.
B2B Social Media - How to leverage WikipediaAri Newman
The document provides information about energizing brands on Wikipedia including:
1) Wikipedia receives 10 billion monthly page views and tops many search results, so it is important for companies to have a presence, but contributors rarely write high-quality entries for B2B companies.
2) There are rules for engaging on Wikipedia including having a username, engaging respectfully, and making genuine contributions even if they do not directly benefit the company.
3) Tools for monitoring Wikipedia and social media are recommended to measure visibility and understand how the brand is discussed online.
The document discusses 10 business trends for 2016, including the need for businesses to adapt to technological changes, prepare for retiring baby boomers, embrace virtual and remote operations, build communities rather than just focus on sales, bring back direct mail, flatten hierarchies, increase social and environmental responsibility, become visible experts, improve the customer experience, and address the time-poor economy. It encourages businesses to embrace innovation, know their vision, serve customers at a deeper level, train employees, and expand their thinking to stay ahead of changes.
How can online content be declared ‘king’, yet digital copywriting still be under-valued as a discipline?
An internal presentation focusing on the continued importance of content in digital and marketing in general.
We describe copywriting disciplines, provide possible routes to market and present a view on how content production is becoming the 'elephant in the room' in an online context.
We hope you enjoy.
Please refer to the notes tab below for an explanation of each slide.
For digital copywriting consultancy or services, visit freestyleinteractive.co.uk
It Takes a Community to Raise a Brand, Not a CampaignSean Moffitt
In today's marketplace, it truly does take a community not a campaign to raise a brand. Inside, you will find the definition of, reasons for, types of, 18 steps to build and 51 examples of brand communities as pulled together by Sean Moffitt from Agent Wildfire. I hope you enjoy and benefit from our successes, mistakes and learning.
This document discusses online retail and services. It covers major trends in online retail from 2012-2013, including growth in mobile commerce and social commerce. It also discusses the retail sector and different retail industry segments. Online retail is the smallest segment but growing the fastest. Established offline retailers and first mover online retailers like Amazon have benefited most. The document also discusses analyzing the viability of online firms using strategic and financial analysis. It provides examples of different e-tailing business models and analyzes Amazon's business specifically. Finally, it discusses trends in online financial services and banking.
Touching Tender Hearts (TTH) is a non-governmental organization in Nigeria founded in 2003 by Amina Ekpo, the 44th Miss Nigeria, to help unemployed boarding youth, particularly females, gain employment. TTH provides career training in areas like marketing, health, and education and partners volunteers with public schools and community organizations. Membership is open to individuals who pay a nominal registration fee and can benefit from TTH's investment opportunities and volunteer programs while supporting its mission of empowering Nigerian youth.
Keynote slides: Creating the Future of Arab MediaRoss Dawson
This document outlines key driving forces shaping the future of Arab media, including increased media consumption, fragmentation of channels, participation and personalization. It discusses how crowds can contribute to media through reporting, investigation, content filtering and more. Revenue models for media are evolving from advertising to new approaches. Arab media is being transformed by rising connectivity, urbanization and the growth of social networks. Leadership and experimentation will be needed to navigate these changes.
This document summarizes an experiential analysis of developing a Node.js and Arduino-powered keg monitoring system called keg.io while under the influence of beer. It describes how earlier versions of keg.io used Node.js to communicate with Arduinos via serial connections and how newer versions leverage the cloud. It also provides an example of a typical workflow involving monitoring keg temperature and tap activity like drink scans and pours. The goals are to make the project openly contributable and deploy it in many developer offices.
O documento descreve vários crimes contra a administração pública cometidos por funcionários públicos, como peculato, extravio de documentos, emprego irregular de verbas públicas, corrupção e violação de sigilo. Também explica que pessoas sem cargo público podem cometer esses crimes se agirem em coautoria com funcionários.
The document discusses developing a mobile app to help passengers navigate airports more easily. It proposes using indoor positioning, real-time flight info, shopping/dining offers, and personalized guidance to reduce stress and allow more time to spend at the airport. The app aims to increase passenger experience and airport revenues by guiding travelers and promoting digital shopping. It outlines technical requirements and next steps to build such an app in partnership with airports.
Assessment of hygienic practices among pig slaughterhouses and markets in Chi...ILRI
1) The study assessed the knowledge, attitudes, and practices of hygiene among workers at pig slaughterhouses and pork sellers in markets in Chiang Mai Province, Thailand.
2) It found that knowledge of hygiene varied between slaughterhouse workers and pork sellers. Nearly 70% of pork sellers agreed they would work even if they had diarrhea.
3) Microbial testing found that mean total viable counts and Enterobacteriaceae counts on pork samples from markets exceeded international standards, indicating potential contamination, while counts at slaughterhouses were within standards.
Este documento resume el desmontaje y montaje de un grupo cónico y freno de tambor. Explica que el grupo cónico transmite el movimiento del árbol de transmisión a las ruedas mediante un engranaje hipoide formado por un piñón cónico y una corona. También describe el funcionamiento del freno de tambor, que frena las ruedas al entrar en contacto unas zapatas con el tambor al accionar el pedal de freno. Finalmente, concluye la importancia del orden, la limpieza y la lubricación en estas tareas
Effect of project cost and time monitoring on progress of construction projcteSAT Journals
This document discusses project cost and time monitoring and its effect on the progress of construction projects. It presents the results of a questionnaire survey conducted with professionals in various construction sectors such as roads, bridges, real estate, and oil and gas. The key findings were:
1) In the real estate sector, cost monitoring was given more importance than time or quality monitoring.
2) Project monitoring and control efforts decreased as projects progressed through different stages from award to closure. However, the start to middle stages are critical for on-time and on-budget completion.
3) A method called the Average Index formula was used to analyze the survey results and relate project monitoring to progress via an S-curve graph, showing
The document discusses post-colonial perspectives on race and representation in media. It addresses how colonization led to racialization and stereotyping of non-white groups. Even today, media commonly portrays racial and ethnic minorities in marginalizing, oversimplified, or problematic ways. For example, news media often represents black people through damaging stereotypes rather than addressing socioeconomic factors. Entertainment media also frequently relies on ethnic caricatures and offers only minimal, stereotypical representations of groups.
This document provides information on setting up a microbrewery in India. It discusses various raw materials used in beer production like malt, hops, yeast, adjuncts and other additives. For each material, it describes types, sources, pricing and use. It also provides average price ranges for different styles of beer produced in a microbrewery setting. The document aims to give a comprehensive overview of key components and costs involved for anyone interested in starting a microbrewery in India.
This document provides an overview of the history, production process, and health impacts of beer. It discusses how beer emerged around 12,000 years ago alongside cereal agriculture and was commonly consumed in medieval Europe. The key ingredients in beer are listed as water, malt, hops, yeast, and a clarifying agent. The production process involves eight steps: milling, mashing, lautering, boiling, wort separation and cooling, fermentation, maturation, and filtration/carbonation. Health benefits of beer include stronger bones and antioxidant effects, while drawbacks include potential heartburn, liver damage, weight gain, and intoxication.
Ventes en ligne cross-border en Europe : Pourquoi la logistique est-elle impo...Lengow
En lisant cette présentation, découvrez les éléments clés à connaître sur la logistique ecommerce, quand il s'agit d'effectuer des ventes en ligne cross-border. Lengow vous livre les tendances et les informations sur la livraison, les retours ou encore les remboursements, principalement sur le marché Européen.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...the bureau, digital agency
IBM presentation: Twitter for business - Microblogging goes to work by Delphine Remy-Boutant, WW Social Media Marketing Manager IBM SWG - Digital Media Barcelona event 16th September
Workshop delivered for the Enterprise and Innovation Academy on digital marketing for SMEs and workplace teams. The workshop is divided in five parts. Introduction, Digital Disruption, Content Marketing, Social Media and Planning.
This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented.
Maersk Line and why social media still matter. E-commerce 2014 in Stockholm o...Jonathan Wichmann
My presentation from the e-commerce conference in Stockholm on 2 April 2014. I talked about first the Maersk Line in social media case study, secondly about trends and topics that are important moving forward, e.g. about employee engagement and how to create a social media presence that ads business value to your business.
Maersk Line and why social media still matterOrca Social
Maersk Line is the world's largest shipping company with over 600 ships, 2.5 million containers, and annual revenue of $27 billion. They initially listened on social media for 2-3 years before launching official accounts to better understand customers and adapt to changing demands. Maersk found social media improved collaboration internally and drove a 1500% ROI through Facebook and $1 million worth of value on Twitter. Successful social media strategies focus on helpful, relevant content instead of hype to develop valuable brand-customer relationships through platforms like YouTube, LinkedIn, and Pinterest. Listening is a key part of social media strategy for improving customer service, products, and competition understanding.
John Foley Jr. will give a presentation on using social media in channel sales. He will discuss strategies for finding and engaging with prospects online, providing relevant content, and generating leads and sales. The presentation will take place on October 8th from 4-5pm at booth #4461. John will outline how to develop a social media strategy, create and share useful content, and measure the results of these efforts to find success in sales through social platforms like LinkedIn, Facebook, Twitter, and YouTube.
Social media is having an impact for B2B companies by democratizing media and allowing people to make purchasing decisions based on peer recommendations. B2B companies can use social media for direct sales, new customers, credibility, branding, service, and insights. Case studies show how GE uses social media for branding and content, how AGCO became a thought leader, how L'Oreal predicts trends, how IBM provides ready-made social messages, and how ABB uses social media for internal collaboration. For social selling, companies need to empower employees as their connections are 10x the brand's. Content should come from dedicated staff, voluntary staff, external professionals, and engaged followers. The sales funnel has changed so companies should empower
PR & Technology How to Be Effective in Today’s Digital World PerkettPR
This document discusses how PR and technology have merged, and the importance of using digital tools and a human approach to connect with customers. It emphasizes using social media, content, and multiple channels to build awareness, share knowledge, and understand customers. Effective digital PR requires being helpful, consistent, innovative, and measuring ROI. The future of PR lies in social media participation and a connected, multi-channel strategy.
The document discusses content marketing strategies that companies commonly employ but that often fail to achieve goals. It notes that an effective content strategy involves defining goals, targeting the right audiences and influencers, and creating experiences that earn familiarity, likability, and trust. The strategy should also consider where the target audience spends time online and compare the ROI of content marketing to other marketing investments. Two examples of successful content strategies are provided.
Digital Jungle is a leading social influence marketing agency specializing in Chinese and Asian social media solutions. The company is presenting on how social influence marketing uses social media to influence consumer opinions and purchasing decisions. Digital Jungle's approach focuses on delivering compelling ideas that drive participation and loyalty through social media. Examples of successful campaigns for clients such as Lexus, Global Blue, and Alliance Insurance are provided.
The Maersk Social Media Story, Jonathan WichmannCambsChamber
Social Media expert Jonathan Wichmann explains how he developed the Maersk strategy and benefits at a event organised by the Cambridgeshire Chambers of Commerce on 10 June 2014.
Social media is changing how people interact with each other and do business. It allows for broadcast messages to become interactive dialogues. While using social media is inevitable, businesses must decide how effectively to engage with customers on these new channels. An integrated social media strategy can generate revenue, promote products, improve customer service, and foster innovation if businesses listen to customers, consistently engage across multiple platforms, and address any crises rapidly. The most engaged brands on social media saw 18% revenue growth compared to a 6% loss for the least engaged brands.
Social media has fundamentally changed B2B marketing by allowing businesses to build relationships with customers through more immediate and personalized interactions. While the basic goals of PR and marketing have not changed, the landscape is now based on progressive relationships rather than just sales. Most customers now find businesses online, so having a presence on social media platforms is essential to influence preconceived notions and engage with customers. Getting started requires establishing goals, creating pages on key platforms like Facebook and LinkedIn, and developing a consistent content strategy while measuring results.
The document discusses the rise of content marketing and the role of content engineers. It defines a content engineer as someone who blends creative and analytical skills to develop relevant content across different channels and measures performance. The presentation provides tips on how to listen to customers, engage them in conversations, create a virtuous marketing cycle, and establish a culture of measurement.
This document discusses new media marketing tools for small businesses. It defines new media as online content that can be accessed anytime from any device. Social media is described as interactive platforms where users create and share content. When combined with marketing, new platforms provide powerful communication tools like word-of-mouth at high speeds. Both inbound and outbound online marketing strategies are covered. The importance of analytics and creating an online marketing strategy and plan are also discussed.
Similar to The New Advertising: a primer for brands (20)
The fundamentals of marketing & advertising will remain the same even in today's digital world. An overview of the fundamentals in a presentation made to MBA students in Bangalore.
I had a 20-minute slot to talk to MBA students about marketing communications in a digital world. In that limited time for such a vast topic, I shared some basic principles. I wish I could share more examples but this is the best I could do given the limited time.
The environment in which marketing and advertising operates has certainly changed over the last decade. The consumer's media habits have also changed dramatically. Yet the fundamentals of marketing communication, which were applicable to 'old advertising' are relevant for 'new advertising' too.
This document provides 10 tips for bloggers to follow ethical business practices when working with brands:
1. Be transparent in dealings and disclosures when endorsing brands.
2. Always credit sources.
3. Do research on brands before endorsing them.
4. Choosing how to get compensated for endorsements is the blogger's choice.
5. Prepare for backlash or judgment when openly endorsing brands.
It also advises brands to create interesting, relevant content centered around their brand idea, and to understand each media segment's strengths to leverage them effectively. The overall message is to maintain transparency and do proper research to avoid conflicts of interest.
The document discusses whether brands should have blogs and how they can be effectively used. It notes that blogs are well-suited for catering to niche audiences, establishing thought leadership, and sharing long-form, in-depth content. An important consideration for brands is determining what problem the blog helps solve for consumers by answering the "WIIFM" (What's In It For Me) question. Done right, blogs can help brands build reputation, credibility, and positively influence consumer perception.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
32. Ask yourself...
•
Are your consumers & potential consumers present on
digital/new/social media?
•
What are their online activities?
•
What are they saying about their lives, your category,
your brand, your competing brand...
38. Social Media activity, in and of itself is not an objective.
Acquiring new customers, increasing reach, building
loyalty, capturing more market share, even increasing
revenue - these are objectives.
54. Digital Assets: types
•
Website or campaign microsite
•
Online display ads
•
Facebook page
•
Twitter feed
•
YouTube videos
•
Blog
55. The steps to digital strategy
•
Listen
•
Determine business goals
•
Identify your voice
•
Don’t try to do everything
•
Exploit the medium to its advantage
•
Be of value to consumers
•
Create your digital assets
60. Brand Idea: Salute to moms
Make mothers feel
proud by
acknowledging their
contribution in the
making of Olympic
athletes.
Mothers have a grueling
schedule in bringing up kids.
And are often unsung heroes.
Consumer Needs
The marketing opportunity
The brand story
Communication role of
media
Evoke spontaneous
appreciation of all that
mom’s do for their families
P&G has a
range of
products which
make a
mothers’ life a
tad easier.
61.
62.
63.
64. Twitter can be used to address
customer issues, engagement,
drive enquiries & sales
66. Cravendale & Facebook
•
Television & YouTube created
an engaging story around
cats who steal milkmen
•
The company site promoted
the goodness of milk with
nutritional facts
•
The advertising character,
Bertrum Thumbcat was used
to create a Facebook page
•
The ‘cho chweet’ effect at
work; carefully crafted copy
73. Events & sponsorship, in
conjunction with videos & social
media create amplifier effect.
74. Bullish Mystique
Consumer Needs
Associate Red Bull
with extreme
energy and larger
The marketing opportunity
than life events that
evoke a rush...a
high.
Consumers, especially the
young seek an energy boost
and adrenaline rush on
occasions
The brand story
Communication role of
media
Jaw-droppingly high
energy content
Red Bull is an
iconic brand
in the energy
drinks
category
91. Major Platforms
Platform
Key characteristics
Remarks
Mobile web banners, text
ads
Quick response, ‘Personal’
device
Poor CTR
SMS on mobile
Mass reach
Quick action possible
Spam
Lack of visual richness
Native Apps
Rich multimedia,
interactive, customized,
amplify brand experience
Clutter, device
fragmentation
92. Social Media Tools: Micro
Blogs
Platform
Strengths
Remarks
Twitter
Instant, many-to-many
interaction, helps viral
effect
Not suited for all brand
categories
Yammer
Niche network (within
organization)
Limited brand
promotion possibilities
Tumblr
Multi-format posts
Quick thoughts
Sharing
Not suited for all
categories
93. Social Media Tools: Photo &
Video
Platform
Strengths
Instagram
In line with
‘always’ clicking
mode of
smartphone
usage, instant
Short duration
video (Vine &
Instagram)
Short attention
span of users
Remarks
Discovery of
content
Brands yet to
discover full
potential
94. Social Media Tools
YouTube
Mass reach, audiovideo impact, caters to
diverse interests
Clutter, discovery of
content
Pinterest
Visual impact; great for
categories with visual
appeal
Discovery of content
Facebook
World’s No.1 social
networking; mass reach
Clutter, discovery of
content
Google Plus
Integration with Google
Relatively low interest
services
95. Social Media Tools: Business
Networking
Platform
Strengths
Remarks
LinkedIn
Niche targeting
possible
Suitable for thought
leadership articles,
observations
96. Social Media Tools: Content
creation & sharing
Platform
Slideshare
Strengths
Remarks
In-depth content on
topic possible,
showcase expertise
Requires time,
dedication, hard work
to create quality
content
97. The business imperative:
marketers
•
Adoption and usage of new media is impacting
marketing communications
•
Clients leading the way, in many cases
•
Agencies scrambling to re-structure offerings
98. 1. Traditional agencies
•
Forced to make a move into Digital
•
Many still operate in silos; TV priority
•
Many in the frontline have digital phobia or dismiss it
as a fad
•
Digital offerings have own Account Management,
Creative & Media teams
99. 2. Pure Play digital
•
Found acceptance among clients as they ‘understood’
new media better than traditional agencies
•
Specialist tag; recruit technologists, analysts, UI/UX
talent
•
Often execute big brand idea from ATL into new media
100. 3. Media-agnostic agencies
•
Few and rare to find: W+K, BBH, Droga5 to name a
few
•
Never spun off a ‘digital specialist’ unit but do kick-ass
work in the new media space
•
Driven by mindset of CEO/Management Board
101. 4. Media agencies
•
Digital media planning brought them to the CMO table
•
Offer specialist ideation & work closely with digital
creative agency
105. The problem, from client’s POV
•
Does not see current big agency team (especially
Account Management & Creative) as digital specialists
•
Increasingly turning to ‘digital unit’ –within or outside
agency structure
106. The problem, from client’s POV
•
Client dealing with several ‘specialist’ units over the
years: media, event, digital etc.
•
Some know more than the agency frontline or they
think they know – about new media
•
Agency team marginalized
108. “I’m a firm believer that to really understand
something new you have to experience it, you
have to be in it to know it — reading about
social media doesn’t work if you aren't involved
in it, consistently and continually, because (like
all culture) -- it changes constantly..”
– JP Rangaswami, Chief Scientist, salesforce.com
109. Implications for brands
•
Consumers can engage with a brand. Not any brand.
But brands they love. But the love has to be earned.
•
Brands must create content that offer some value in
exchange for consumer’s involvement; offer tools that
allow for sharing and when possible, even contributing
•
Avoid conscious separation of ‘advertising’ and ‘digital
advertising’ - the lines have blurred long ago
110. @bhatnaturally
!
!
Disclaimer: The copyrights of all images used to illustrate the points in the
presentation belong to the original creators. No violation of their rights is
intended. The images have been credited where possible.
Thank You.