The Cirqle - NOAH19 Berlin
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Ecommerce, Marketplaces & Classifieds: Company presentation by Alayna Palgon, The Cirqle at the NOAH Conference Berlin 2019, 13-14 June, STATION.
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The Cirqle - NOAH19 Berlin
- 1. The Only Influencer Commerce Platform. TheCirqle NOAH Presentation
- 2. @NOAHConference @noah_conference @noah-conference @NOAHConference FOLLOW USONSOCIAL
- 3. 30 SCOTCH & SODA CITYOF NEWYORK CITYOF EINDHOVEN UNDERARMOUR FORD MOTORS VITAMIN WATER WARNER BROS SONYMUSIC COACH VICTORINOX KLM ROYALDUTCHAIRLINES MANCHESTER CITY UBER EATS MICHELOB ULTRA HUAWEI SAMSUNG WOLFORD ING BANK UGGAUSTRALIA CENTURY21 MADE.COM WOLFORD BARNES & NOBLE QUIP SHINOLA CVS PHARMACY EISENBERG ONEPIECE OLIVER SWEENEY OTTERBOX AVENUE32 TIMEX AND MANYMORE $3.8 M RevenueLTM NumberofEmployees 50.000 NumberofInfluencers 2019RevenueForecast Clients Alayna Palgon Managing Director - USA TheCirqle Introduction 161% GrowthYoY 2015 Foundingdate MCDONALDS CITIZEN M HOTELS P&G SWARVORSKI SUBWAY $5.2 M
- 4. 2015 2016 2017 2018 $0 $5 $10 $15 $20 $7.5 $1.3 $1.9 $9.2 $2.0 $2.7 $10.7 $2.7 $3.9 $11.9 $3.4 $5.7 Native-Style Display Sponsorship Social 1. Sponsorship & Social est. $11.2bln - 2016 2. Sponsorship & Social est. $15.3bln - 2018 Source: BI intelligence estimates, Interactive advertising bureau 1. 2. billions 18 % 5 % 9 % 14 % 15 % 17 % 22 % Influencer marketing Organic Search Email Paid Search Display Advertising Affiliate marketing Others source: StatistaCharts - Augure, Tomoson source: Google Trends, Last 5 Years, USA 0 25 50 75 100 Q4 2011 Q4 2013 Q4 2015 Q4 2017 Q4 2018 Influencer marketing Social Media Advertising Online Advertising 68% CAGR 8% CAGR -13% CAGR % 3 TheCirqle The Market 1.NativeAdvertisingisontheRise 2.InfluencerMarketingisthefastestgrowing channel 3.InfluencerMarketingtosurpassOnline Advertisingby2020 170% Growthintheindustry2016-2018 $10BMarketsizeby2021 740+ InfluencerMarketingCompaniesto-date
- 5. ACTIVATE AMPLIFY Our established, global connections within the influencer ecosystem coupled with our technology stack give us a strong competitive advantage via efficiency without sacrificing quality. Influencer marketing is no longer a fully organic space. We seamlessly integrate and leverage the power of paid media amplification to effectively impact your business. ATTRIBUTE We know influencers are most likely to convert consumer mindsets and wallets. We give you the technology to convert consumers to purchase at the highest moments of intent and measure sales impact along the way. 4 TheCirqle Our 3-tiered Business Model
- 6. ACTIVATE AMPLIFY Our established, global connections within the influencer ecosystem coupled with our technology stack give us a strong competitive advantage via efficiency without sacrificing quality. Influencer marketing is no longer a fully organic space. We seamlessly integrate and leverage the power of paid media amplification to effectively impact your business. ATTRIBUTE We know influencers are most likely to convert consumer mindsets and wallets. We give you the technology to convert consumers to purchase at the highest moments of intent and measure sales impact along the way. 5 TheCirqle Our 3-tiered Business Model Awareness Consideration Intent Purchase
- 7. Sales through Mobile Wallet, with influencers. One of the biggest challenges with influencer campaigns is that there’s no real way to attribute an activation to sales. Not anymore, with our mobile wallet technology, influencers distribute these cards to their followers who can add them to their digital wallet on their phone. From there, we can track whether users have redeemed the code in-store. What’s even more powerful, is that we can trigger push notifications based on time and location. ATTRIBUTIONAND CONVERSION TheCirqle
- 14. RETARGETING 1:1 Communication channel ATTRIBUTION Track in-store conversion
- 15. RETARGETING 1:1 Communication channel ATTRIBUTION Track in-store conversion WALLET User adds card to wallet
- 16. RETARGETING 1:1 Communication channel ATTRIBUTION Track in-store conversion WALLET User adds card to wallet DISTRIBUTION User views card option
- 17. RETARGETINGATTRIBUTIONWALLETDISTRIBUTIONCREATION Audience views content 1:1 Communication channelUser adds card to walletUser views card option Track in-store conversion TheCirqle From Influencer to Commerce
- 19. 18 (GROSS) REVENUE PIPELINE: €10 MILLION 2019 REVENUE PROJECTION - TIMELINE Q1 2019 Q2 2019 Q3 2019 Q4 2019 €1.00.000 €1.200.000 €1.600.000 Q1 2020 €650.000 €1.200.000 TheCirqle Future Growth FUNDING TO DATE: €2 MILLION
- 20. 141 OVERTOOM 3RD FLOOR AMSTERDAM THE NETHERLANDS SPRING PLACE 6 STJOHNS LANE NEWYORK UNITED STATES 19 ContactDetails The Cirqle NewYork Amsterdam Alayna Palgon Managing Director - USA alayna@thecirqle.com