The document discusses 10 trends to watch for in 2015, including the growth of new online businesses (.coms), aggregation of apps, retailers integrating physical and digital experiences, locally-sourced foods, video commerce, wearable technology, location-based marketing using beacons, and trends being driven by changing customer wants rather than brands selling to customers. It emphasizes that customers expect honesty, integrity, entertainment and products that make their lives more magical from brands.
A presentation by Anja Husemann reviewing 3 methods for immersive experiences seen on Black Friday 2021: Virtual Stores, Live Stream Shopping and Shop with Friends.
We look at how shopper behaviour has been affected by the global pandemic Covid-19 and suggest some engagement strategies to re-connect as lockdowns are eased across the country.
As the global retail sector sees shifts in consumer behaviour retailers must stay ahead of the factors influencing fast-changing market.
We have compiled a trend report which identifies eight key IT, cultural and social trends driving change in the retail sector in order to identify short-term customer opportunities in the run-up to 2020.
Carat has been producing trend reports for several years, to focus our minds on themes for the year ahead.
This year sees a big convergence between content and commerce, messaging and gaming, and ever more creative uses of data, all driven by the speed of connectivity.
A presentation by Anja Husemann reviewing 3 methods for immersive experiences seen on Black Friday 2021: Virtual Stores, Live Stream Shopping and Shop with Friends.
We look at how shopper behaviour has been affected by the global pandemic Covid-19 and suggest some engagement strategies to re-connect as lockdowns are eased across the country.
As the global retail sector sees shifts in consumer behaviour retailers must stay ahead of the factors influencing fast-changing market.
We have compiled a trend report which identifies eight key IT, cultural and social trends driving change in the retail sector in order to identify short-term customer opportunities in the run-up to 2020.
Carat has been producing trend reports for several years, to focus our minds on themes for the year ahead.
This year sees a big convergence between content and commerce, messaging and gaming, and ever more creative uses of data, all driven by the speed of connectivity.
In the latest issue, we take a look at a Virtual Assistant for gaming; a new gig app called Pickle; the newest food and drink that involves cheese and tea (together), and much more.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of April, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
OgilvyOne Worldwide and OgilvyAction set out to discover how the growing penetration of smartphones influences the way people build brand preference and select, purchase and experience products in three representative international markets: the United States, the United Kingdom and Singapore. Marketers and retailers alike need to know where to focus their energies and how they can make the biggest impact on their bottom lines. The report reveals some surprising insights - conclusions that go against conventional wisdom - and some thought starters to identify the opportunities ahead.
Our retail vision is global, our voice international.Davide Gaeta
Unprecedented times, where consumers are more demanding and seek a deeper emotional connection to Brands. There has been a major shift from product transactions, buying and selling to integration. All this has been driven by social connection. 40% of people spend more time socialising on the internet than sharing face to face. Virtual visibility is our new currency – don’t share, don’t care attitude. Online is the new oxygen. Consumers today want access to products at any time.
From consumer-to-consumer to the metaverse, Gen Z needs to take an active part in any channel, game or brand and expects a multi-way conversation involving brands, creators and communities. A brief presentation by Hamutal Schieber at a recent Baruch College lecture, Prof. Nizan Packin's "Law of Black Mirror" class.
Las tendencias que están redefiniendo la experiencia del cliente y su fidelización - See more at: http://www.sitel.com/es/noticias/sitel-senala-las-tendencias-que-estan-redefiniendo-la-experiencia-del-cliente-y-su-fidelizacion/#sthash.tMdJEjiA.dpuf
Ascent – Thought leadership from Atos Promises of a converging worldAscent Atos
A magazine into the future of our ever-more connected planet
This new Ascent magazine is the latest edition of the ascent thought leadership program from Atos and sets out how the years ahead will see era-defining change in the global technology landscape, further impacting the way we all connect, live and do business.
This magazine includes articles and views from business leaders, academia and the Atos Scientific Community. Each of the stories in this magazine can tell us something about the world that awaits us all.
In the latest issue, we take a look at a Virtual Assistant for gaming; a new gig app called Pickle; the newest food and drink that involves cheese and tea (together), and much more.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of April, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
OgilvyOne Worldwide and OgilvyAction set out to discover how the growing penetration of smartphones influences the way people build brand preference and select, purchase and experience products in three representative international markets: the United States, the United Kingdom and Singapore. Marketers and retailers alike need to know where to focus their energies and how they can make the biggest impact on their bottom lines. The report reveals some surprising insights - conclusions that go against conventional wisdom - and some thought starters to identify the opportunities ahead.
Our retail vision is global, our voice international.Davide Gaeta
Unprecedented times, where consumers are more demanding and seek a deeper emotional connection to Brands. There has been a major shift from product transactions, buying and selling to integration. All this has been driven by social connection. 40% of people spend more time socialising on the internet than sharing face to face. Virtual visibility is our new currency – don’t share, don’t care attitude. Online is the new oxygen. Consumers today want access to products at any time.
From consumer-to-consumer to the metaverse, Gen Z needs to take an active part in any channel, game or brand and expects a multi-way conversation involving brands, creators and communities. A brief presentation by Hamutal Schieber at a recent Baruch College lecture, Prof. Nizan Packin's "Law of Black Mirror" class.
Las tendencias que están redefiniendo la experiencia del cliente y su fidelización - See more at: http://www.sitel.com/es/noticias/sitel-senala-las-tendencias-que-estan-redefiniendo-la-experiencia-del-cliente-y-su-fidelizacion/#sthash.tMdJEjiA.dpuf
Ascent – Thought leadership from Atos Promises of a converging worldAscent Atos
A magazine into the future of our ever-more connected planet
This new Ascent magazine is the latest edition of the ascent thought leadership program from Atos and sets out how the years ahead will see era-defining change in the global technology landscape, further impacting the way we all connect, live and do business.
This magazine includes articles and views from business leaders, academia and the Atos Scientific Community. Each of the stories in this magazine can tell us something about the world that awaits us all.
The costomer behaviour is evolving and changing and brands should understand those changes.
Those digital trends will help brands adapt their digital marketing strategies and meet the customer's new needs.
What a year it promises to be! The digital revolution continues and is opening a world of options for shoppers, brands and retailers. Coupled with an increasingly positive economic outlook and a couple of massive sporting events, we can expect an increasingly positive year in the shopper world. Look into the Mars crystal ball and let's follow some shopper trends we have our eye on.
As we break in 2021, the learnings of the past year have sorted core truths from gimmicks, particularly in the retail landscape. See how, in many ways, it is the backbone of our commerce that has emerged most vital.And why establishing frameworks which withstand the litmus test of uncertainty have become the most important ingredient in a business’s continued success.
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...Ioana Barbu
Digital Marketing Report covering latest trends in social media communication and digital marketing for Business to Business, Business to Consumer, eCommerce, Web design & Mobile Marketing as well as Corporate Communication.
Towards the end you will also find some "Did you know"s about the current Digital landscape, Google - the largest search engine owner in the world covering over 90% of searches globally and Facebook - still the largest mass social media platform in the world.
2015 EMERGING TOP TEN TRENDS
Please see a recent Zenith Report covering 2015 emerging top trends. The report is designed to help brands apply the learnings from these trends in order to enhance consumer experience and ultimately drive ROI.
The top 10 trends include video explosion, proximity marketing, retails scents, social personalisation, custom-fit, photo shop, swipe right to shop, smart sensor, brand storytelling and geotainment.
ZenithOptimedia's 2015 Emerging Top Ten TrendsZenithOptimedia
ZenithOptimedia's selection of the most important changes in technology, communications and consumer behaviour. The report is designed to help brands apply the learnings from our trends in order to enhance consumer experience and drive ROI.
Introducing our 2015 FMCG trend report. We have looked at all the recent global and local trends on the FMCG category across the Consumer and Food Services industry. Enjoy!
This presentation looks at the need for the advertising and digital industry to move away from Macro customer engagement to a focus on Micro customer engagement.
how do brands get customer attention in an increasingly digital world? The aim of this presentation is to create conversation about how the physical world (stores & showrooms) can better integrate digital.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Business Valuation Principles for EntrepreneursBen Wann
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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10 Trends to Look out for in 2015
1. 10 TRENDS TO WATCH FOR IN 2015NEW REPUBLIQUE CREATING BRAND MAGIC
2. The recent hostage situation in Sydney has highlighted
the power of consumer-driven media to guide and
influence sensationalist traditional media. The capacity of
Australians to rationalise events and focus on the issue
rather than allowing the media to influence their
viewpoint exemplifies the movement that is to come.
Over the next year get ready to see people connecting
and telling their side of the story. Media will seek to
engage consumer reports to tell the real story that we
are interested in hearing.
SociallyManagedMedia
1.
3. 2015 will see the launch of a range of new .coms
providing for every solution under sun. Many banks
are predicting the second coming of the .com. The
only difference this time will be the size of audience
on the internet. 2015 will see would-be
entrepreneurs launching fledgling .com businesses
as Australia becomes a testing ground for later
expansion into the established US market.
.comagain
2.
4. Aggregation
As the number of apps available for download
continues to increase, consumers will start to
consolidate theirs into apps that can provide
multiple services from the one place. In a
commodities market, aggregation will become
the key to winning screen attention wars.
3.
5. As amazon is set to launch its first physical store, get
ready for a wave of online stores experimenting with
physical spaces to bring their brand to life. A true 360
experience creates a new level of engagement
between consumers and their preferred .com brands.
Instore.com
4.
6. We have been talking about the digital enabled
shop for years now. With the growth of e-
commerce, many retailers will realise the only way
to compete and justify the cost of a physical store
will be to re-think the store experience. Many
retailers will seek to offer customers an integrated
experience allowing customers to self-service,
share content and provide digitally enabled
experiences to heighten their customer
experience
Digitalinstore
5.
7. As we become more informed about
nutrition we will see the growth of start-up
food companies providing authentic foods
with the focus on locally sourced produce.
We will start to distrust the idea of organic
and lean more towards ‘blemished’ foods,
and locally made products. This will
become particularly evident with alcohol
distillers. Get ready to see a range of home
grown gins, beers and other spirits hitting
the market. Consumers are looking for real
products with real stories and unique
quality.
Newworldfood
6.
8. As video content continues to grow online we can
expect a spate of commerce-focused videos. As the
migration of both commerce and content to mobile
platforms grows, get ready to see a convergence of
shopping and entertainment in the form of shapeable
videos. Think music videos with “In this clip she
wears”. The desire to be ‘just like’ the entertainment
will help brand partners help each other grow. As this
happens, branded content will focus on entertainment
to help drive customer engagement and sales.
V-Commerce
7.
9. Life-remote
As mobiles take more responsibilities (phones, wallets,
utilities, banking etc) get ready for the introduction of
life-remotes. A series of connected applications
helping people prepare and organise their devices.
Tesla recently launched an app allowing drivers to
pre-heat and cool their cars before they get in.
8.
10. With the launch of the Apple Watch, Nike Fuel
Band and many others, we will see
experimentation and play becoming the norm.
Over the next decade technology will become
even more organic. We will see technology
integrated into all parts of our lives as an
‘expected’ way of living. One example is MJ
Bale’s “The Power Suit” which allows wearers to
pay via their suit’s chip-enabled feature. Welcome
to a whole new kind of cool!
Wearables
9.
11. The growth of apps can only mean one thing, the
arrival of ‘beacons’. Knowing your customers are
near by and incentivising them to purchase will
become common practice. Over the next few years
such technologies will expand the idea of location
based marketing to help drive foot traffic into stores
and sales-related events. Competition for the on
street customer is about to get a whole lot tougher!
Beaconvillia
10.
12. WhatDrivesTrends?
No matter the trend, the common factor is the level of
generosity brands provide to the value-conscious
shopper. Customers will expect far more
responsiveness to their needs and these trends will help
deliver it. Most importantly, these movements will help
customers get closer to their products and brands.
What is key is that these trends are driven by what
customers want from brands. Consumers don’t want to
be sold to, they want to buy products that tell the truth,.
They expect to have honesty and integrity as part of the
information about their products, both in terms of its
production and in the simplicity of its use. They want to
be entertained and to buy products that make their lives
more magical.
We wall call this GRiP. A new way to communicate and
build relationships that last with customers.
www.newrepublique.com/grip
13. AboutUs
We are a creative agency with a mission to
be a home for talent and ideas that change
our world.
We are here to help products become more
buyable by helping customers live better,
more fulfilling lives. Lives that are a little
more magical.