Kevin Keating is an accomplished Graphic Designer, Marketing Director and top Real Estate Sales Agent. His experience encompasses the worlds of finance, advertising and real estate. Having worked within Wall Street’s top firms including Morgan Stanley, BNYM, JP Morgan and VOYA (formerly ING), Kevin offers design solutions that are both innovative and strategic.

1. Creative Portfolio
Kevin Keating
Portfolio

2. Case Study
Conventional Campaign:
American Airlines
increase in brand favorability
with connected TV advertising
Rebranding and promotion

3. Case Study
American Airlines teams with
Rovi and brand awareness soars.
Copyright © 2013 Rovi Corporation. All
rights reserved. Rovi and the Rovi logo are
trademarks of Rovi Corporation.
RoviAdvertisingSales@rovicorp.comEmail us Rovi Advertising Sales
304 Hudson Street, 8th Floor
New York, NY 10013
www.roviadvertising.com
Visit us
Universal McCann Manchester needed
to extend the reach of its rebranding and
promotional program for American Airlines
in the U.K. The agency chose Rovi’s innovative
connected TV advertising to promote American’s
global flights and showcase its services and fleet.
The resulting campaign significantly increased
American’s brand favorability, awareness and
messaging, and drove purchase intent.
“Consumer entertainment viewing habits are
clearly evolving and moving to more platforms
and devices,” said Steve Davis, American Airlines
Marketing Director, EMEA. “We are pleased to
be teaming up with innovators like Rovi to help
us use these new consumer touch points to
increase brand awareness and [support] a greater
understanding of ‘the new American Airlines’
among our key target audiences.”
“Triple-digit lifts certainly make you sit up
and take notice.We’re delighted by the
opportunities that advanced advertising on
connected devices can afford our clients.”
­­­­­— Richard Johnston, Head of TV for Universal
McCann Manchester
Ad Units:
Six-week campaign featured interactive
banners strategically placed within the
connected TV interface.
Banners led to a dedicated branded
destination with a full-length video.
The campaign appeared on connected
TVs and Blu-ray players from Panasonic,
Samsung, Sony and Toshiba.
Results!
The campaign yielded nearly
2 million impressions.
Significant brand lift was achieved
for American.
254% increase in brand favorability
308% increase in brand association
with key messages
334% increase in purchase intent
(i.e., likelihood of booking a flight)
Source: Findings based on a survey of U.K. residents and
owners of a select manufacturer’s Internet-connected TV or
Blu-ray player with Rovi-served advertising inventory. Study
conducted by Decipher Research.

4. 7
How We Work With You
© 2013 Rovi Corporation. Company confidential.
ADVERTISING SALES
All sales functions, from orders to
client services and account
management, are handled by Rovi
REPORTING
AND ANALYSIS
Measurement of key performance
indicators to optimize revenue
CREATIVE &
CAMPAIGN
MANAGEMENT
End-to-end production, trafficking
and delivery

5. © 2013 Rovi Corporation. Company confidential.4
Who Is Rovi?DEVICESIPPLATFORMSENTERTAINMENT

6. Rovi Web Differentiators
Audience & Intent:
18 © 2013 Rovi Corporation. Company confidential.

7. Rovi Reaches Consumers At The Right Time
26
Ads as content
choice
Something new to
watch
Immersive branded
destinations that
increase purchase
intent
© 2013 Rovi Corporation. Company confidential.

8. Adding Incremental Audience
© 2013 Rovi Corporation. Company confidential.16
Source: Rovi Ad Insights 2012 – 2013 Incremental Lift Studies
These are representative of actual results for campaigns in this period. Future results may vary.

9. Only Rovi Delivers All This…
21
…in one seamless
execution across
platforms
© 2013 Rovi Corporation. Company confidential.

10. Tremor Video’s Tap to Map feature is the closest thing to beaming
customers directly into your store…
Beam Up Your Customers
•Anywhere
•Anytime
•Effective
•Geo Targeted
Delivering Customers Already at The Advertisers Door.
Maximized Virtual Impulse Shopping.

11. Page 13
SP Dynamic Portal
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13. Werther’sTarget
Audience
Decision Maker / Spending Power
✤
Women represent 65% of global
spending and 80% of US
spending or $5 Trillion (50%
GDP)
✤
Women account for 85% of
consumer purchases
✤
75% are the primary household
purchaser
Women 35 - 55
Source: Marketing To Women, Beyond Pink.

14. Interactive Banner
Strong call to action with Interactive Banner Ad
11

15. Recommendation:
Support “There'sWerther's” with a social media
Ask women to share their "There's Werther's moments"
✤ Tweets your experiences
✤ Upload user generated video
✤ FaceBook page especially for this
✤ Engage their kids too. It a great treat
to share, under 70 calories for 3 pieces
13

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Thursday, July 26, 12