Atrapalo is a travel agency that offers deals on travel and leisure activities through the internet. They wanted to promote an activity in La Rioja, Spain using social networks. A branded game on Facebook allowed over 1,866 players to discover the region of La Rioja through the game, generating over 230,000 interactions over 10 days.
Privalia is an online fashion retailer with over 15 million members worldwide. As they approached 2.5 million Facebook fans, they wanted to engage fans with an original campaign using gifts and prizes. An advergame engaged over 18,000 players and had over 80,000 participations through gifts distributed in the game.
Carritus is an online supermarket marketplace that compares
Bespoke games for brands, also known as Advergaming is a powerful way to connect with consumers. Unlike traditional advertising which is passive and one way, a well-executed Advergame engages the consumer deeply. A sound strategy, great creative and an experienced mobile app developer are essential ingredients though.
Seminar will outline the size, scope and reach of casual gaming worldwide as well as the role casual games play in people’s lives. We will lead a conversation on the benefits of integrating gaming into your marketing or content strategy and briefly discuss Exent’s long history in this market. We will then review the various ways site owners and marketers have “Gamified” themselves including, but not limited to, Advergaming, content plays, advertising programs, and social gaming. We will end with a look at the future of gaming and its implications.
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
Bespoke games for brands, also known as Advergaming is a powerful way to connect with consumers. Unlike traditional advertising which is passive and one way, a well-executed Advergame engages the consumer deeply. A sound strategy, great creative and an experienced mobile app developer are essential ingredients though.
Seminar will outline the size, scope and reach of casual gaming worldwide as well as the role casual games play in people’s lives. We will lead a conversation on the benefits of integrating gaming into your marketing or content strategy and briefly discuss Exent’s long history in this market. We will then review the various ways site owners and marketers have “Gamified” themselves including, but not limited to, Advergaming, content plays, advertising programs, and social gaming. We will end with a look at the future of gaming and its implications.
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)Graham Brown
Enjoy my latest presentation about how GoPro built its brand to a multi billion dollar business with virtually no money spent on Big Idea advertising. The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
Download a sample of my latest book here
http://www.grahamdbrown.com/digital-ape-slideshare
David Francis (Zappar): In the Boardroom. CMO's, CTO's and CMO's - and AR/VRAugmentedWorldExpo
A talk from the Work Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.
David Francis (Zappar): In the Boardroom. CMO's, CTO's and CMO's - and AR/VR
This session will outline where AR and VR sits in the Internal, B2B and B2C space for global companies. Why would a large company invest in platforms and content, and how can the costs be rationalised in the current economic climate? By speaking to real campaigns and metrics, experience with C-level executives and multinationals, David will identify the key elements that take AR and VR from POC's and innovation 'window-dressing', into operational and marketing mandatories.
http://AugmentedWorldExpo.com
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
Fluid Proximity Marketing - Creating Digital Consumer Retail ExperiencesFluid
We love to play with new ideas and mix technologies together. In today's rapidly expanding digital media ecosystem, there is a wide array of digital tools for marketers to utilize. In this presentation we outline some best practises related to kiosk, digital signage, & experiential campaigns and follow with examples from a variety of cases, to demonstrate how to deliver maximum value from digital channels in BTL activations.
Fluid's mission is to develop ideas that create a cross platform communication environment that delivers immersive digital content & experiences to consumers.
Fluid provides an interactive digital marketing turnkey solution for multiple platforms. From concept to design and implementation, as well as after sales support, depending on the nature of the project, we work side by side with our clients to develop great digital media consumer experiences.
With over 16 years of experience across 21 countries, we’ve long been disrupting the status quo. We combine operational precision with bold creativity and deliver results above and beyond the ordinary.
Committed to innovation, and driven by technology, we understand what it takes to make brands stand out from the crowd
You’re in safe hands with Kommando.
How are corporations integrating their BRANDS with engaging content. Why are they doing this now? Where are the advertising and marketing dollars headed? Why is story so important to engaging the consumer? What does IPTV mean for brand integrated content? What doe mobile platforms mean for brand integrated content?
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)Graham Brown
Enjoy my latest presentation about how GoPro built its brand to a multi billion dollar business with virtually no money spent on Big Idea advertising. The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
Download a sample of my latest book here
http://www.grahamdbrown.com/digital-ape-slideshare
David Francis (Zappar): In the Boardroom. CMO's, CTO's and CMO's - and AR/VRAugmentedWorldExpo
A talk from the Work Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.
David Francis (Zappar): In the Boardroom. CMO's, CTO's and CMO's - and AR/VR
This session will outline where AR and VR sits in the Internal, B2B and B2C space for global companies. Why would a large company invest in platforms and content, and how can the costs be rationalised in the current economic climate? By speaking to real campaigns and metrics, experience with C-level executives and multinationals, David will identify the key elements that take AR and VR from POC's and innovation 'window-dressing', into operational and marketing mandatories.
http://AugmentedWorldExpo.com
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
Fluid Proximity Marketing - Creating Digital Consumer Retail ExperiencesFluid
We love to play with new ideas and mix technologies together. In today's rapidly expanding digital media ecosystem, there is a wide array of digital tools for marketers to utilize. In this presentation we outline some best practises related to kiosk, digital signage, & experiential campaigns and follow with examples from a variety of cases, to demonstrate how to deliver maximum value from digital channels in BTL activations.
Fluid's mission is to develop ideas that create a cross platform communication environment that delivers immersive digital content & experiences to consumers.
Fluid provides an interactive digital marketing turnkey solution for multiple platforms. From concept to design and implementation, as well as after sales support, depending on the nature of the project, we work side by side with our clients to develop great digital media consumer experiences.
With over 16 years of experience across 21 countries, we’ve long been disrupting the status quo. We combine operational precision with bold creativity and deliver results above and beyond the ordinary.
Committed to innovation, and driven by technology, we understand what it takes to make brands stand out from the crowd
You’re in safe hands with Kommando.
How are corporations integrating their BRANDS with engaging content. Why are they doing this now? Where are the advertising and marketing dollars headed? Why is story so important to engaging the consumer? What does IPTV mean for brand integrated content? What doe mobile platforms mean for brand integrated content?
RocketROI for Perfume's Club - Shopping Innovation: +25% sales and +22% revenueBenedetta Giungi
RocketROI is #1 Leader in PPC optimization and SEM in Southern Europe.
Most nominated agency at Google Premier Partner Awards 2018, RocketROI has won the Mobile Innovation Award 2018.
Learn how we made it here.
For more case studies: https://www.slideshare.net/BenedettaGiungi/rocketroi-case-studies/BenedettaGiungi/rocketroi-case-studies
Integrated Marketing Communications Campaign:
- Proposed brand positioning, product offerings, and detailed implementation methods for a client's new business venture
- Completed for the course ADV4800 at the University of Florida
- The team for which I was the Group Lead/Account Executive won Best Strategic Plan
WE BELIEVE THAT TODAY EVERY BRAND IS FIGHTING TO GET INTO CUSTOMERS' HEARTS, MINDS AND HANDS
WE EXIST TO HELP YOU WIN THE FIGHT
We are Forest Creative. We are the agency for the digital revolution.
When we say full-service, that’s exactly what we mean.
At Forest Creative we have the skills and capabilities in-house to deliver on almost any communications project. From strategy, through to production and delivery, we aim to provide experiences of value, building and maintaining a conversation between people and brands.
This is why we’ve mastered a beautiful composition between Image enhancements to Storytelling. It's not about simply interrupting people. It's about engaging them in the places they're actually paying attention and delivering a compelling message that creates an impact.
That’s why we specialise ‘MARKETING IN THE AGE OF DISTRACTION’
Be it
Brand Development
Corporate Identity Kits
360 Degree Marketing Strategy
Mobile & Web
Social Media Marketing
Interactive Space Design
Retail Store Space Design
Exhibition Space
Visual Merchandising
Corporate Office Theme Design and Events
Email & Content Marketing
Lead Generation
Photography
Explainer Videos
Corporate/Ad films.
On another note, We also specialise in image enhancement, creating value to the photographs/images used for web, advertisements, social media postings and image stocks.
We create amazing results for our (growing) list of pioneering clients. We’re not just an agency, we're a trusted partner.
Get to know us, you won’t be disappointed!
The importance of digital Mktg, International Congress and Convention Associa...Francesco Berrettini
ICCA; International Congress and Convention Association, Iberian Chapter, EPIC SANA Algarve, Portugal.
How digital can support the activity of companies of congress and conventions
Iberian chapter
The ANA REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. Often, the best campaigns are the ones that challenge us, inspire us, and make us think and feel differently. In this presentation, we will cover seven tips from award-winning campaigns that you can apply to your own work.
WestBrook Consulting is a multi-functional creative marketing agency, creating a new blue print for a new age.
We put this Workbook together to show you who we are,
what we do & what we can make happen.
If you like what you see and want to know more, have a project that we might be able to help you with or an idea you’d like to discuss, then we’d love to hear from you.
Thanks for listening.
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
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2. Company
Goal
Atrapalo is a travel agency which also offers other leisure activities dealed and administered
through internet. Their philosophy is to find and offer the best promotions for your free time
at the best market Price. To accomplish their business they use the internet electronic
commerce world focused on the sectors of travel agencies, flight agencies, hotels, car
renting, shows, activities and restaurants turning their promotions and transforming their
surplus in Internet offers.
Atrapalo was planning to promote a leisure activity located in “La Rioja” ,
Spain. They wanted to use their social networks to spread their offer.
Therefore, they needed an application that would be able to create
engagement between the community while their fans may discover the
charms and details of the destination region.
Solution
A branded game was the best option to promote their new deal.
Consumers have the opportunity to compete to win a trip to La Rioja
through a game entirely inspired by the place. An original and
effective way to advertise an offer with a maximum level of detail.
Players would end the game with an accurate idea of what kind of
trip Atrapalo can offer.
Results
Atrapalo designed a Facebook campaign that lasted 10 days. A total of 1866 players had the opportunity to
discover the region of La Rioja through the game. Generating over 230,000 game interactions on
Facebook with a brand time impact greater than 4000 hours. Atrapalo continues to use games in other
digital campaigns with great results. Discovering a new way to create digital campaigns that reach with
their social and mobile consumers.
3. Company
Goal
The online fashion group was created in 2006 with the launch of Privalia, a private club offering
flash sales of products from leading brands at exceptional prices and exclusively to its members.
Privalia, currently with over 15 million members around the world, achieved in 2012 a turnover of
422M€, which meant a 32% increase in comparison with the previous year. Therefore, Privalia’s
leadership in all the markets where it operates (Spain 2006, Italy 2007, Brazil 2008 and Mexico
2010) has been consolidated and the company is now a clear reference for its sector. The Group
employs a team of around 1000 people all over the world.
Privalia was about to get 2,5M Fans in their Facebook Pages and
they wanted to engage their community throught an original and
festive campaign where Privalia could reward the audience with all
kind of gifts and prizes to their fans.
Solution
Our advergames were the solution used for Privalia that best fit with all their
needs. A social game had the power to engage all the audience and Privalia
could distribute all kind of gifts in a funny and original way. Thanks to our
dynamic campaigns, Privalia was able to change all prizes.
Results
Privalia organized a great social party with more than 18.000 players . The campaign had an excellent brand impact, high
engagement and virality with more than 80.000 participations, 10.000 direct invitations and the joy and loyalty from who
played the game during this week. The marketing team of Privalia did a fantastic job with our platform having the
opportunity to create awesome branded games in the future.
4. Company
Goal
Carritus.com is the online supermarket for savers. Compare prices in your online
shopping and save up to 40% on the final price. In Carritus you can find all the
supermarkets that have online sales: Auchan, Caprabo, Carrefour, Condis, El Corte
Inglés, Eroski, Mercadona and Hipercor. Carritus.com has no relationship with the
supermarkets that appear on your page.
A marketplace like Carritus always cares about their online
community and they want to create an innovative and original
campaign with high awareness in order to generate engagement
and promote their services.
Solution
Creating a social game with our advergame platform was the
solution that Carritus used to get an effective marketing
campaign which delights their costumers with a challenging
game while they had an opportunity to show their products and
explain to the players whats Carritus about.
Results
More than 350 new potential customers joined the Carritus Community and a total of 650 players enjoyed a lot
with Memorytus. Carritus saw a remarkable return on its social media investment and discovered an excellent
way to advertise their best products and services.