2. SNIPERMARKETING
LIFESTYLE YOUTH EXPERIENTIAL
SNIPERMARKETING
RECONNECTING STREET PROMOTIONS & CONSUMERS
Street Teams
With Street Teams in more than 40 cities nationwide, Sniper can get your message in the hands of consumers
in any market. Whether you need flyers, brochures or promotional samples handed out to individuals, posters
distributed and hung throughout a community or more non-traditional distribution, our teams are ready to
deliver. Street campaigns can be developed that mobilize Sniper’s Street Teams strictly for product distribution
or they can be outfitted to be walking “Brand Ambassadors” displaying a client’s brand and prepared to engage
consumers in conversation about the product or event being promoted.
With two decades experience managing street-teams, Sniper maintains a high level of professionalism and
accountability in each campaign it executes. Detailed reports including the number of samples/brochures
distributed, locations of distribution and video/photo documentation are provided to every client at the
campaign’s conclusion.
SNIPERMARKETING
RECONNECTING STREET PROMOTIONS CONSUMERS
3. SNIPERMARKETING
LIFESTYLE YOUTH EXPERIENTIAL
SNIPERMARKETING
RECONNECTING STREET PROMOTIONS CONSUMERS
Rolling Promotions
Custom Vehicle Builds
PR Stunts, Pranks and Ambient Marketing
If your promotion requires something customized to your needs or your idea is a bit unconventional, we can help.
We have built many mobile experiential vehicles and spaces. Our largest to date was almost 70 feet long.
Whether you need just the exterior customized or a fully decked out walk-through mobile experiential vehicle, we
welcome the challenge!
Vehicle Wraps
Vehicle wraps are a great way to reach new and existing customers. Compared to other forms of media,
wraps are extremely cost effective and generate millions of impressions each year. Vehicle wraps are like giant
billboards, only more creative, and they move in the area where you want your product or event promoted.
Branding becomes simplified when one wrap can generate between 30,000 – 70,000 impressions each day.
Sniper can arrange for vehicles to be wrapped and driven in any major market. Staffing options include driver-
only or a driver plus a fully outfitted Brand Ambassador armed with materials to distribute and ready to discuss
your product/event with consumers wherever the vehicle drives.
Large Experiential Spaces
When a normal experiential vehicle just isn’t enough, Sniper can create mobile experiential spaces from 40 foot
RVs, school buses, Airstreams, shipping containers or other non-standard vehicles. They can be fully wrapped
with eye-catching graphics promoting your brand or customized with props or other technology. In addition to
the driver, every mobile experiential space includes a Brand Ambassador team and can be outfitted to house a
full promotional suite from plasma screens to listening stations, beverage stations to game lounges.
SNIPERMARKETING
RECONNECTING STREET PROMOTIONS CONSUMERS
4. SNIPERMARKETING
LIFESTYLE YOUTH EXPERIENTIAL
SNIPERMARKETING
RECONNECTING STREET PROMOTIONS CONSUMERS
Promo Tours
College, Spring Break Destination, Ski Resorts, National, Regional Targeted Markets
Reaching some of the largest concentrations of active consumers, our teams are available to infiltrate college
campuses, spring break destinations and winter hot-spots with your message through street promotions, product
sampling efforts and brand awareness campaigns. Having managed dozens of promotional campaigns for some
of the hottest movies, recording artists and product promotions, our teams are ready to get your message heard
and to make an impact where the crowds are gathered. As with all of our street campaigns, promotional tours
can be developed that mobilize Sniper’s street teams strictly for product distribution or they can be outfitted as
walking “brand ambassadors” displaying a client’s brands and prepared to engage consumers in conversation
about the product/event being promoted. Typical college campus tours not only saturate the college campus,
but also target lifestyle boutiques, clubs, student centers, cafes, coffee shops and popular eateries in the
surrounding areas.
Spring Break tours can be designed to catch students while they play in the sun, on the beach, by the lake or
in the mountains and ski resorts. Tours are an excellent opportunity to market your brand to sports enthusiasts
who are often the trend-setters and early adopters for new entertainment, fashion, technology or the latest new
brands of sports drinks and other beverages. If your promotion calls for wider reach or regional marketing, we’re
happy to tailor a regional tour that fits your marketing goals or build a national tour that reaches the markets
you’d like to target.
SNIPERMARKETING
RECONNECTING STREET PROMOTIONS CONSUMERS
5. SNIPERMARKETING
LIFESTYLE YOUTH EXPERIENTIAL
SNIPERMARKETING
RECONNECTING STREET PROMOTIONS CONSUMERS
Impression Marketing
Sidewalk Chalk Clean Stencils
For promotions where an iconic graphic and a few words are quickly recognizable, this program can be an
effective way to reach consumers without stopping them as they go about their daily lives. We’ll work with you to
design an eye-catching graphic for spray-chalking the image/words on targeted sidewalks, pedestrian walkways,
walls etc. and because the stenciling is done with chalk, it can be washed away without the need for chemicals
or cleaning crews etc. For an alternative that leaves nothing behind other than your message, we create a similar
graphic and “power-wash” it onto sidewalks and streets leaving a “clean” message that can last for weeks or
longer. These can include clusters of 5-10 logos outside the exit to train/bus-stations and along heavily trafficked
sidewalks, a “trail” of logos leading consumers to a destination/event or incorporation into a “search for the
next…” promotion that sends consumers scouring the city for your brand and logo.
Guerrilla Video Projections
Guerrilla Video Billboard Projections drive massive brand presence and consumer word-of-mouth in metro
markets. By projecting moving images onto building walls, Guerrilla Video Billboard Projections generate
thousands of indelible brand impressions over a five or more hour period each night. Projections can be 30’ to
over 90’ and provide the opportunity to project 30-second television-style commercials, film trailers or image-
based branding.
Wild Posting
Own the walls with your brand covering the block. We offer legal wildposting in sizes of 24″ to 48″ and larger for
walls 12 to 100 feet in some locations. When you really need your store, service, event, film, artist or campaign
known, it gets noticed.
SNIPERMARKETING
RECONNECTING STREET PROMOTIONS CONSUMERS
6. SNIPERMARKETING
LIFESTYLE YOUTH EXPERIENTIAL
SNIPERMARKETING
RECONNECTING STREET PROMOTIONS CONSUMERS
Pop Up Shop
Retail-tainment
Does your product-line need to get front-and-center quickly instead of getting lost in the maze or an aisle of a
large store? Your brand centric store-front doesn’t have to mean a long-term commitment or excessive capital
expense.
Pop-up experiences let consumers test, try and interact with your product or brand and are a great way to reach
new consumers. Most effective in highly trafficked urban areas and cities, pop-up stores can appear nearly
overnight and are particularly effective when combined with other street-level buzz-building campaigns. Your
store can feature limited-edition or early preview items or can be a fully functioning retail store that sells your
entire product line. With these pop-up stores typically staying in place for only a matter of weeks or a few
months at most, they can be a great way to quickly make an impact in a targeted city or neighborhood and
generate a buzz about your product or brand while also creating urgency among consumers.
Whether you want a “pop-up” impact in one or two select cities, across multiple markets or a nationwide
overnight launch, Sniper Marketing can help secure locations, design the store-front, staff brand ambassadors
and provide marketing that creates the buzz to drive foot traffic to your store.
SNIPERMARKETING
RECONNECTING STREET PROMOTIONS CONSUMERS
7. SNIPERMARKETING
LIFESTYLE YOUTH EXPERIENTIAL
SNIPERMARKETING
RECONNECTING STREET PROMOTIONS CONSUMERS
Youth Marketing
Millenials, Tween Teens
Youth marketing to the millennial, tween and teen audience requires a unique approach and an understanding
of the lifestyle, habits and latest trends among this ever evolving psychographic. Successful marketing to
youth consumers demands an approach different from traditional marketing strategies and a message that is
constructed to “live” where they “play.”
Building a brand’s credibility among the youth audiences requires developing social media awareness, word
of mouth efforts with a brand launch that engages and mobilizes the youth audience with strategic tie-ins with
events or products already a part of their daily lives. Sniper is ready to deliver your message to this often finicky
yet powerful base of youth consumers.
SNIPERMARKETING
RECONNECTING STREET PROMOTIONS CONSUMERS
8. SNIPERMARKETING
LIFESTYLE YOUTH EXPERIENTIAL
SNIPERMARKETING
RECONNECTING STREET PROMOTIONS CONSUMERS
Events
Themed events can be a great way to introduce your brand in a fun and casual setting. Whether it’s previewing
new music, film, TV pilot or video game to a captive and targeted audience, launching a new beverage, fashion
line, sporting good or consumer product. From art galleries to night-clubs, neighborhood get-togethers and
picnics to grand galas and “talk of the town” events, Sniper can plan, promote, staff and manage an event that
puts your brand in front of the audience you want to reach.
Effectively promoted events can create the kind of word-of-mouth buzz that launches brands to being the “next
hot thing” among early adopters and trend-setters. Sniper is ready to make your event a hit.
SNIPERMARKETING
RECONNECTING STREET PROMOTIONS CONSUMERS
9. SNIPERMARKETING
LIFESTYLE YOUTH EXPERIENTIAL
SNIPERMARKETING
RECONNECTING STREET PROMOTIONS CONSUMERS
Consulting
Since it’s founding in 1996, the principals at Sniper Marketing are battle tested with over 40 years of industry
experience combined. We’ve been in the thick of it with events, promotions, mobile experiential spaces and
more. We have seen just about everything and always look for new challenges.
We have consulted many agencies and brands on short and long-term contracts throughout the US. Whether
your campaign ideas need vetting, require logistical help or a you need a comprehensive national campaign
design, there aren’t many agencies out there with as much on the ground experience.
Nothing is impossible!
SNIPERMARKETING
RECONNECTING STREET PROMOTIONS CONSUMERS
