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Sophia McDonald Bennett 
Writer • Editor • Communications • 
Social Media
 How social media can help writers / why you 
should pay attention 
 My three “Golden Rules” of social media 
marketing 
 Popular social media platforms 
 Social media tips 
 Ideas for managing social media so it doesn’t 
take over your life
It can help you sell books 
 Word of mouth marketing is so important! A 
recent Nielsen survey shows that 84% of 
people think that getting a recommendation 
from someone they know is the most 
trustworthy source of information. Turn your 
fans/followers into your word of mouth 
marketers. 
Source: http://www.nielsen.com/us/en/insights/news/2013/under-the- 
influence-consumer-trust-in-advertising.html
 Even big-time authors like Paulo Coehlo and 
Margaret Atwood use social media (check out 
this blog post on five authors using social 
media well: http://blog.hootsuite.com/five-authors- 
using-social-media/)
Everyone is doing it 
 Pew Research poll shows that 74% of adults 
who are online use social networking sites. 89% 
of those people are between the ages of 18-29, 
but 65% are between 50-64 years of age. 
 Your publisher may ask you get active on 
social media 
Source: http://www.pewinternet.org/fact-sheets/social-networking-fact- 
sheet/
 Help you advance a cause (or sell a product) if 
you have one 
 Example: Bill McKibben (@billmckibben) 
 Example: Christina Katz (@thewritermama) 
 Get an insight into agents and publishers 
 Learn things 
 Get ideas 
 Network without as much small talk
 Treat social media as a way to interact and 
build community with people 
 Make your social media pages into resources 
for people 
 Listen as much as you talk
Goodreads is a social 
networking site for book 
lovers and authors 
Facebook is one of the largest and old 
social networking sites. Great for 
interacting with fans. 
Twitter is an invaluable source of 
news and information. Posts 
limited to 140 characters
LinkedIn is for professional networking. 
Can be a good choice for freelance and 
non-fiction writers. 
Pinterest is a photo sharing site. Great 
for sharing book covers and if you 
write about something highly visual. 
YouTube is a video sharing site. 
Very popular with young people. 
Posts videos to your website, etc.
Google+ is a terrific way to connect and 
interact with people who have similar 
interests. 
Instagram is another photo sharing 
site. Also very popular with young 
people.
 Don’t try to use every social media platform 
 Have a plan and set measurable goals 
 Share content – yours and other people’s 
 Share content regularly – but not too regularly 
 My general rule of thumb: once every weekday but 
not more than three times a day
 Offer your followers things 
 Neil Gaiman wrote 12 short stories based on fan 
feedback on his Twitter page: @Neilhimself 
 Author Matt Iden recently hosted a book cover 
contest on his Facebook page: 
http://www.facebook.com/matthew.iden 
 Interact with people in a timely manner, and be 
positive
 Be transparent 
 Do not delete people’s posts without thinking twice 
and getting guidance! Here’s a good place to start: 
http://www.jeffbullas.com/2014/08/20/the-6- 
critical-types-of-social-media-comments-you-must-plan- 
for/ 
 Feel free to experiment 
 Use images and videos as much as possible 
 Give it some time and keep working at it
 Limit the amount of time you spend on it 
 Limit the number of sites you use 
 Use a social media dashboards 
 My favorite is Hootsuite 
 Download social media apps on your phone
Sophia McDonald Bennett 
sophiamcbennett@gmail.com 
www.sophiathewriter.com 
@SophiaWriter1 
@SophiaMBennett

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Social media for writers (Fiction, Non-fiction, and Freelance)

  • 1. Sophia McDonald Bennett Writer • Editor • Communications • Social Media
  • 2.  How social media can help writers / why you should pay attention  My three “Golden Rules” of social media marketing  Popular social media platforms  Social media tips  Ideas for managing social media so it doesn’t take over your life
  • 3. It can help you sell books  Word of mouth marketing is so important! A recent Nielsen survey shows that 84% of people think that getting a recommendation from someone they know is the most trustworthy source of information. Turn your fans/followers into your word of mouth marketers. Source: http://www.nielsen.com/us/en/insights/news/2013/under-the- influence-consumer-trust-in-advertising.html
  • 4.  Even big-time authors like Paulo Coehlo and Margaret Atwood use social media (check out this blog post on five authors using social media well: http://blog.hootsuite.com/five-authors- using-social-media/)
  • 5. Everyone is doing it  Pew Research poll shows that 74% of adults who are online use social networking sites. 89% of those people are between the ages of 18-29, but 65% are between 50-64 years of age.  Your publisher may ask you get active on social media Source: http://www.pewinternet.org/fact-sheets/social-networking-fact- sheet/
  • 6.  Help you advance a cause (or sell a product) if you have one  Example: Bill McKibben (@billmckibben)  Example: Christina Katz (@thewritermama)  Get an insight into agents and publishers  Learn things  Get ideas  Network without as much small talk
  • 7.  Treat social media as a way to interact and build community with people  Make your social media pages into resources for people  Listen as much as you talk
  • 8. Goodreads is a social networking site for book lovers and authors Facebook is one of the largest and old social networking sites. Great for interacting with fans. Twitter is an invaluable source of news and information. Posts limited to 140 characters
  • 9. LinkedIn is for professional networking. Can be a good choice for freelance and non-fiction writers. Pinterest is a photo sharing site. Great for sharing book covers and if you write about something highly visual. YouTube is a video sharing site. Very popular with young people. Posts videos to your website, etc.
  • 10. Google+ is a terrific way to connect and interact with people who have similar interests. Instagram is another photo sharing site. Also very popular with young people.
  • 11.  Don’t try to use every social media platform  Have a plan and set measurable goals  Share content – yours and other people’s  Share content regularly – but not too regularly  My general rule of thumb: once every weekday but not more than three times a day
  • 12.  Offer your followers things  Neil Gaiman wrote 12 short stories based on fan feedback on his Twitter page: @Neilhimself  Author Matt Iden recently hosted a book cover contest on his Facebook page: http://www.facebook.com/matthew.iden  Interact with people in a timely manner, and be positive
  • 13.  Be transparent  Do not delete people’s posts without thinking twice and getting guidance! Here’s a good place to start: http://www.jeffbullas.com/2014/08/20/the-6- critical-types-of-social-media-comments-you-must-plan- for/  Feel free to experiment  Use images and videos as much as possible  Give it some time and keep working at it
  • 14.  Limit the amount of time you spend on it  Limit the number of sites you use  Use a social media dashboards  My favorite is Hootsuite  Download social media apps on your phone
  • 15. Sophia McDonald Bennett sophiamcbennett@gmail.com www.sophiathewriter.com @SophiaWriter1 @SophiaMBennett