SlideShare a Scribd company logo
Sophia McDonald Bennett 
Writer • Editor • Communications • 
Social Media
 How social media can help writers / why you 
should pay attention 
 My three “Golden Rules” of social media 
marketing 
 Popular social media platforms 
 Social media tips 
 Ideas for managing social media so it doesn’t 
take over your life
It can help you sell books 
 Word of mouth marketing is so important! A 
recent Nielsen survey shows that 84% of 
people think that getting a recommendation 
from someone they know is the most 
trustworthy source of information. Turn your 
fans/followers into your word of mouth 
marketers. 
Source: http://www.nielsen.com/us/en/insights/news/2013/under-the- 
influence-consumer-trust-in-advertising.html
 Even big-time authors like Paulo Coehlo and 
Margaret Atwood use social media (check out 
this blog post on five authors using social 
media well: http://blog.hootsuite.com/five-authors- 
using-social-media/)
Everyone is doing it 
 Pew Research poll shows that 74% of adults 
who are online use social networking sites. 89% 
of those people are between the ages of 18-29, 
but 65% are between 50-64 years of age. 
 Your publisher may ask you get active on 
social media 
Source: http://www.pewinternet.org/fact-sheets/social-networking-fact- 
sheet/
 Help you advance a cause (or sell a product) if 
you have one 
 Example: Bill McKibben (@billmckibben) 
 Example: Christina Katz (@thewritermama) 
 Get an insight into agents and publishers 
 Learn things 
 Get ideas 
 Network without as much small talk
 Treat social media as a way to interact and 
build community with people 
 Make your social media pages into resources 
for people 
 Listen as much as you talk
Goodreads is a social 
networking site for book 
lovers and authors 
Facebook is one of the largest and old 
social networking sites. Great for 
interacting with fans. 
Twitter is an invaluable source of 
news and information. Posts 
limited to 140 characters
LinkedIn is for professional networking. 
Can be a good choice for freelance and 
non-fiction writers. 
Pinterest is a photo sharing site. Great 
for sharing book covers and if you 
write about something highly visual. 
YouTube is a video sharing site. 
Very popular with young people. 
Posts videos to your website, etc.
Google+ is a terrific way to connect and 
interact with people who have similar 
interests. 
Instagram is another photo sharing 
site. Also very popular with young 
people.
 Don’t try to use every social media platform 
 Have a plan and set measurable goals 
 Share content – yours and other people’s 
 Share content regularly – but not too regularly 
 My general rule of thumb: once every weekday but 
not more than three times a day
 Offer your followers things 
 Neil Gaiman wrote 12 short stories based on fan 
feedback on his Twitter page: @Neilhimself 
 Author Matt Iden recently hosted a book cover 
contest on his Facebook page: 
http://www.facebook.com/matthew.iden 
 Interact with people in a timely manner, and be 
positive
 Be transparent 
 Do not delete people’s posts without thinking twice 
and getting guidance! Here’s a good place to start: 
http://www.jeffbullas.com/2014/08/20/the-6- 
critical-types-of-social-media-comments-you-must-plan- 
for/ 
 Feel free to experiment 
 Use images and videos as much as possible 
 Give it some time and keep working at it
 Limit the amount of time you spend on it 
 Limit the number of sites you use 
 Use a social media dashboards 
 My favorite is Hootsuite 
 Download social media apps on your phone
Sophia McDonald Bennett 
sophiamcbennett@gmail.com 
www.sophiathewriter.com 
@SophiaWriter1 
@SophiaMBennett

More Related Content

What's hot

Heligonix social media presentation sv
Heligonix social media presentation svHeligonix social media presentation sv
Heligonix social media presentation sv
Heligonix
 
IGNITION: How to make your content go insanely viral by Jonah Peretti/Buzzfeed
IGNITION: How to make your content go insanely viral by Jonah Peretti/BuzzfeedIGNITION: How to make your content go insanely viral by Jonah Peretti/Buzzfeed
IGNITION: How to make your content go insanely viral by Jonah Peretti/Buzzfeed
Babbel
 
Bloomingdale's social media strategy
Bloomingdale's social media strategyBloomingdale's social media strategy
Bloomingdale's social media strategy
Madeleine DeSena
 
2015 Social Media Strategies - Ignite Social Media
2015 Social Media Strategies - Ignite Social Media2015 Social Media Strategies - Ignite Social Media
2015 Social Media Strategies - Ignite Social Media
Jim Tobin
 
One Size Does Not Fit All
One Size Does Not Fit AllOne Size Does Not Fit All
One Size Does Not Fit All
Zimri Diaz
 
Social media outreach. Leveraging social to go beyond blogging
Social media outreach. Leveraging social to go beyond bloggingSocial media outreach. Leveraging social to go beyond blogging
Social media outreach. Leveraging social to go beyond blogging
Zach Jory
 
Debunking Social Media Myths - A Guide for Media Executives
Debunking Social Media Myths - A Guide for Media ExecutivesDebunking Social Media Myths - A Guide for Media Executives
Debunking Social Media Myths - A Guide for Media Executives
Neil Foote
 
31 Quick Social Media Engagement Tips
31 Quick Social Media Engagement Tips31 Quick Social Media Engagement Tips
31 Quick Social Media Engagement Tips
StuartJDavidson.com
 
Engaging and expanding your audience
Engaging and expanding your audienceEngaging and expanding your audience
Engaging and expanding your audience
Christen Marquez
 
Social Media Marketing for Non-Profits | University of Houston
Social Media Marketing for Non-Profits | University of HoustonSocial Media Marketing for Non-Profits | University of Houston
Social Media Marketing for Non-Profits | University of Houston
MMI Agency
 
#5WH Social Media Strategy (Simplified)
#5WH Social Media Strategy (Simplified)#5WH Social Media Strategy (Simplified)
#5WH Social Media Strategy (Simplified)
Kevin Getch
 
Five Social Media Tips for Business Women
Five Social Media Tips for Business WomenFive Social Media Tips for Business Women
Five Social Media Tips for Business Women
Marketing Pathways
 
Healthy Happy Nonprofit: Impact with Burnout
Healthy Happy Nonprofit:  Impact with BurnoutHealthy Happy Nonprofit:  Impact with Burnout
Healthy Happy Nonprofit: Impact with Burnout
Beth Kanter
 
Junk News & News Literacy: Teaching Ideas
Junk News & News Literacy: Teaching IdeasJunk News & News Literacy: Teaching Ideas
Junk News & News Literacy: Teaching Ideas
Stephanie Willen Brown
 
News: Credible or Click-bait?
News: Credible or Click-bait?News: Credible or Click-bait?
News: Credible or Click-bait?
Stephanie Willen Brown
 
How to create content that people will LOVE to share?
How to create content that people will LOVE to share?How to create content that people will LOVE to share?
How to create content that people will LOVE to share?
Jane Sheeba
 
The Art of Social Media: LinkedIn edition
The Art of Social Media: LinkedIn editionThe Art of Social Media: LinkedIn edition
The Art of Social Media: LinkedIn edition
Guy Kawasaki
 
Social Media Tips for RV Dealers
Social Media Tips for RV DealersSocial Media Tips for RV Dealers
Social Media Tips for RV Dealers
HuebnerPetersen
 
Improving your professional skills by using Social Media
Improving your professional skills by using Social MediaImproving your professional skills by using Social Media
Improving your professional skills by using Social Media
nickdennisnrd
 
Social Media Webinar
Social Media WebinarSocial Media Webinar
Social Media Webinar
EPIPNational
 

What's hot (20)

Heligonix social media presentation sv
Heligonix social media presentation svHeligonix social media presentation sv
Heligonix social media presentation sv
 
IGNITION: How to make your content go insanely viral by Jonah Peretti/Buzzfeed
IGNITION: How to make your content go insanely viral by Jonah Peretti/BuzzfeedIGNITION: How to make your content go insanely viral by Jonah Peretti/Buzzfeed
IGNITION: How to make your content go insanely viral by Jonah Peretti/Buzzfeed
 
Bloomingdale's social media strategy
Bloomingdale's social media strategyBloomingdale's social media strategy
Bloomingdale's social media strategy
 
2015 Social Media Strategies - Ignite Social Media
2015 Social Media Strategies - Ignite Social Media2015 Social Media Strategies - Ignite Social Media
2015 Social Media Strategies - Ignite Social Media
 
One Size Does Not Fit All
One Size Does Not Fit AllOne Size Does Not Fit All
One Size Does Not Fit All
 
Social media outreach. Leveraging social to go beyond blogging
Social media outreach. Leveraging social to go beyond bloggingSocial media outreach. Leveraging social to go beyond blogging
Social media outreach. Leveraging social to go beyond blogging
 
Debunking Social Media Myths - A Guide for Media Executives
Debunking Social Media Myths - A Guide for Media ExecutivesDebunking Social Media Myths - A Guide for Media Executives
Debunking Social Media Myths - A Guide for Media Executives
 
31 Quick Social Media Engagement Tips
31 Quick Social Media Engagement Tips31 Quick Social Media Engagement Tips
31 Quick Social Media Engagement Tips
 
Engaging and expanding your audience
Engaging and expanding your audienceEngaging and expanding your audience
Engaging and expanding your audience
 
Social Media Marketing for Non-Profits | University of Houston
Social Media Marketing for Non-Profits | University of HoustonSocial Media Marketing for Non-Profits | University of Houston
Social Media Marketing for Non-Profits | University of Houston
 
#5WH Social Media Strategy (Simplified)
#5WH Social Media Strategy (Simplified)#5WH Social Media Strategy (Simplified)
#5WH Social Media Strategy (Simplified)
 
Five Social Media Tips for Business Women
Five Social Media Tips for Business WomenFive Social Media Tips for Business Women
Five Social Media Tips for Business Women
 
Healthy Happy Nonprofit: Impact with Burnout
Healthy Happy Nonprofit:  Impact with BurnoutHealthy Happy Nonprofit:  Impact with Burnout
Healthy Happy Nonprofit: Impact with Burnout
 
Junk News & News Literacy: Teaching Ideas
Junk News & News Literacy: Teaching IdeasJunk News & News Literacy: Teaching Ideas
Junk News & News Literacy: Teaching Ideas
 
News: Credible or Click-bait?
News: Credible or Click-bait?News: Credible or Click-bait?
News: Credible or Click-bait?
 
How to create content that people will LOVE to share?
How to create content that people will LOVE to share?How to create content that people will LOVE to share?
How to create content that people will LOVE to share?
 
The Art of Social Media: LinkedIn edition
The Art of Social Media: LinkedIn editionThe Art of Social Media: LinkedIn edition
The Art of Social Media: LinkedIn edition
 
Social Media Tips for RV Dealers
Social Media Tips for RV DealersSocial Media Tips for RV Dealers
Social Media Tips for RV Dealers
 
Improving your professional skills by using Social Media
Improving your professional skills by using Social MediaImproving your professional skills by using Social Media
Improving your professional skills by using Social Media
 
Social Media Webinar
Social Media WebinarSocial Media Webinar
Social Media Webinar
 

Similar to Social media for writers (Fiction, Non-fiction, and Freelance)

Social Media: A Valuable Tool for Libraries
Social Media: A Valuable Tool for LibrariesSocial Media: A Valuable Tool for Libraries
Social Media: A Valuable Tool for Libraries
Mandy Boyle
 
Blogger Outreach Reality Check by Heidi Sullivan of Cision, Social Fresh Char...
Blogger Outreach Reality Check by Heidi Sullivan of Cision, Social Fresh Char...Blogger Outreach Reality Check by Heidi Sullivan of Cision, Social Fresh Char...
Blogger Outreach Reality Check by Heidi Sullivan of Cision, Social Fresh Char...
Social Fresh Conference
 
Reality Check Guide to Blogger Outreach - Social Fresh Charlotte September 2011
Reality Check Guide to Blogger Outreach - Social Fresh Charlotte September 2011Reality Check Guide to Blogger Outreach - Social Fresh Charlotte September 2011
Reality Check Guide to Blogger Outreach - Social Fresh Charlotte September 2011
Heidi Sullivan
 
Tactical social-media-for-writers shannon-bodie
Tactical social-media-for-writers shannon-bodieTactical social-media-for-writers shannon-bodie
Tactical social-media-for-writers shannon-bodie
BookWise Design
 
Social Media for Small Biz Workbook
Social Media for Small Biz WorkbookSocial Media for Small Biz Workbook
Social Media for Small Biz Workbook
Mikki Burcher
 
Social Media Basics
Social Media BasicsSocial Media Basics
Social Media Basics
FirePath Communications
 
Social Media Marketing Summer2013
Social Media Marketing Summer2013Social Media Marketing Summer2013
Social Media Marketing Summer2013
Jaleh Fazelian
 
Arthritis Foundation 11.14.09
Arthritis Foundation 11.14.09Arthritis Foundation 11.14.09
Arthritis Foundation 11.14.09
Jocelyn Harmon
 
The arc workshop 8.20.21
The arc workshop 8.20.21The arc workshop 8.20.21
The arc workshop 8.20.21
Jocelyn Harmon
 
Social media basics workshop
Social media basics workshopSocial media basics workshop
Social media basics workshop
FirePath Communications
 
AHC Social Media Marketing
AHC Social Media MarketingAHC Social Media Marketing
AHC Social Media Marketing
Trevor Beemon
 
What Is Social Media - Blog Philadelphia
What Is Social Media - Blog PhiladelphiaWhat Is Social Media - Blog Philadelphia
What Is Social Media - Blog Philadelphia
Howard Greenstein
 
Boost your new travel business with social media
Boost your new travel business with social mediaBoost your new travel business with social media
Boost your new travel business with social media
Bruce Martin
 
CVS South Gloucestershire Annual Conference 2015
CVS South Gloucestershire Annual Conference 2015CVS South Gloucestershire Annual Conference 2015
CVS South Gloucestershire Annual Conference 2015
Lasa UK
 
Social Media Content 101
Social Media Content 101Social Media Content 101
Social Media Content 101
Ben Popov
 
Social Media for Activism and Change
Social Media for Activism and Change Social Media for Activism and Change
Social Media for Activism and Change
Resourceful Nonprofit
 
Ashton Sixth Form College: Building Your Personal Brand in a Digital Age
Ashton Sixth Form College: Building Your Personal Brand in a Digital AgeAshton Sixth Form College: Building Your Personal Brand in a Digital Age
Ashton Sixth Form College: Building Your Personal Brand in a Digital Age
Bex Lewis
 
Using Social Media for Sales Success
Using Social Media for Sales SuccessUsing Social Media for Sales Success
Using Social Media for Sales Success
Leigh-Anne Lawrence
 
Using Social Media to Engage Your Audiences (Revised)
Using Social Media to Engage Your Audiences (Revised)Using Social Media to Engage Your Audiences (Revised)
Using Social Media to Engage Your Audiences (Revised)
Corey McPherson Nash
 
Using social media responsibly
Using social media responsiblyUsing social media responsibly
Using social media responsibly
Shuvashis Kumar Pramanik
 

Similar to Social media for writers (Fiction, Non-fiction, and Freelance) (20)

Social Media: A Valuable Tool for Libraries
Social Media: A Valuable Tool for LibrariesSocial Media: A Valuable Tool for Libraries
Social Media: A Valuable Tool for Libraries
 
Blogger Outreach Reality Check by Heidi Sullivan of Cision, Social Fresh Char...
Blogger Outreach Reality Check by Heidi Sullivan of Cision, Social Fresh Char...Blogger Outreach Reality Check by Heidi Sullivan of Cision, Social Fresh Char...
Blogger Outreach Reality Check by Heidi Sullivan of Cision, Social Fresh Char...
 
Reality Check Guide to Blogger Outreach - Social Fresh Charlotte September 2011
Reality Check Guide to Blogger Outreach - Social Fresh Charlotte September 2011Reality Check Guide to Blogger Outreach - Social Fresh Charlotte September 2011
Reality Check Guide to Blogger Outreach - Social Fresh Charlotte September 2011
 
Tactical social-media-for-writers shannon-bodie
Tactical social-media-for-writers shannon-bodieTactical social-media-for-writers shannon-bodie
Tactical social-media-for-writers shannon-bodie
 
Social Media for Small Biz Workbook
Social Media for Small Biz WorkbookSocial Media for Small Biz Workbook
Social Media for Small Biz Workbook
 
Social Media Basics
Social Media BasicsSocial Media Basics
Social Media Basics
 
Social Media Marketing Summer2013
Social Media Marketing Summer2013Social Media Marketing Summer2013
Social Media Marketing Summer2013
 
Arthritis Foundation 11.14.09
Arthritis Foundation 11.14.09Arthritis Foundation 11.14.09
Arthritis Foundation 11.14.09
 
The arc workshop 8.20.21
The arc workshop 8.20.21The arc workshop 8.20.21
The arc workshop 8.20.21
 
Social media basics workshop
Social media basics workshopSocial media basics workshop
Social media basics workshop
 
AHC Social Media Marketing
AHC Social Media MarketingAHC Social Media Marketing
AHC Social Media Marketing
 
What Is Social Media - Blog Philadelphia
What Is Social Media - Blog PhiladelphiaWhat Is Social Media - Blog Philadelphia
What Is Social Media - Blog Philadelphia
 
Boost your new travel business with social media
Boost your new travel business with social mediaBoost your new travel business with social media
Boost your new travel business with social media
 
CVS South Gloucestershire Annual Conference 2015
CVS South Gloucestershire Annual Conference 2015CVS South Gloucestershire Annual Conference 2015
CVS South Gloucestershire Annual Conference 2015
 
Social Media Content 101
Social Media Content 101Social Media Content 101
Social Media Content 101
 
Social Media for Activism and Change
Social Media for Activism and Change Social Media for Activism and Change
Social Media for Activism and Change
 
Ashton Sixth Form College: Building Your Personal Brand in a Digital Age
Ashton Sixth Form College: Building Your Personal Brand in a Digital AgeAshton Sixth Form College: Building Your Personal Brand in a Digital Age
Ashton Sixth Form College: Building Your Personal Brand in a Digital Age
 
Using Social Media for Sales Success
Using Social Media for Sales SuccessUsing Social Media for Sales Success
Using Social Media for Sales Success
 
Using Social Media to Engage Your Audiences (Revised)
Using Social Media to Engage Your Audiences (Revised)Using Social Media to Engage Your Audiences (Revised)
Using Social Media to Engage Your Audiences (Revised)
 
Using social media responsibly
Using social media responsiblyUsing social media responsibly
Using social media responsibly
 

Recently uploaded

The Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyThe Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
Digital Marketing Lab
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAMLORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
lorraineandreiamcidl
 
Transform Your Presence Now!..............
Transform Your Presence Now!..............Transform Your Presence Now!..............
Transform Your Presence Now!..............
SocioCosmos
 
Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......
SocioCosmos
 
Your Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts HereYour Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts Here
SocioCosmos
 
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond HandsLifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond Hands
mediavestfzllc
 
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
Febless Hernane
 
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
ryxqoswi
 
HOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa CreditoHOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa Credito
ClarissaAlanoCredito
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
Charles Bayless
 
Project Serenity — 33% Life-time Commissions.docx
Project Serenity — 33% Life-time Commissions.docxProject Serenity — 33% Life-time Commissions.docx
Project Serenity — 33% Life-time Commissions.docx
zeqirielmedina8
 
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
Febless Hernane
 
Surat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculumSurat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculum
digitalcourseshop4
 
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa CreditoHOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
ClarissaAlanoCredito
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
SocioCosmos
 

Recently uploaded (15)

The Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyThe Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAMLORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
 
Transform Your Presence Now!..............
Transform Your Presence Now!..............Transform Your Presence Now!..............
Transform Your Presence Now!..............
 
Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......
 
Your Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts HereYour Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts Here
 
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond HandsLifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond Hands
 
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
 
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
 
HOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa CreditoHOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa Credito
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
 
Project Serenity — 33% Life-time Commissions.docx
Project Serenity — 33% Life-time Commissions.docxProject Serenity — 33% Life-time Commissions.docx
Project Serenity — 33% Life-time Commissions.docx
 
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
 
Surat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculumSurat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculum
 
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa CreditoHOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
 

Social media for writers (Fiction, Non-fiction, and Freelance)

  • 1. Sophia McDonald Bennett Writer • Editor • Communications • Social Media
  • 2.  How social media can help writers / why you should pay attention  My three “Golden Rules” of social media marketing  Popular social media platforms  Social media tips  Ideas for managing social media so it doesn’t take over your life
  • 3. It can help you sell books  Word of mouth marketing is so important! A recent Nielsen survey shows that 84% of people think that getting a recommendation from someone they know is the most trustworthy source of information. Turn your fans/followers into your word of mouth marketers. Source: http://www.nielsen.com/us/en/insights/news/2013/under-the- influence-consumer-trust-in-advertising.html
  • 4.  Even big-time authors like Paulo Coehlo and Margaret Atwood use social media (check out this blog post on five authors using social media well: http://blog.hootsuite.com/five-authors- using-social-media/)
  • 5. Everyone is doing it  Pew Research poll shows that 74% of adults who are online use social networking sites. 89% of those people are between the ages of 18-29, but 65% are between 50-64 years of age.  Your publisher may ask you get active on social media Source: http://www.pewinternet.org/fact-sheets/social-networking-fact- sheet/
  • 6.  Help you advance a cause (or sell a product) if you have one  Example: Bill McKibben (@billmckibben)  Example: Christina Katz (@thewritermama)  Get an insight into agents and publishers  Learn things  Get ideas  Network without as much small talk
  • 7.  Treat social media as a way to interact and build community with people  Make your social media pages into resources for people  Listen as much as you talk
  • 8. Goodreads is a social networking site for book lovers and authors Facebook is one of the largest and old social networking sites. Great for interacting with fans. Twitter is an invaluable source of news and information. Posts limited to 140 characters
  • 9. LinkedIn is for professional networking. Can be a good choice for freelance and non-fiction writers. Pinterest is a photo sharing site. Great for sharing book covers and if you write about something highly visual. YouTube is a video sharing site. Very popular with young people. Posts videos to your website, etc.
  • 10. Google+ is a terrific way to connect and interact with people who have similar interests. Instagram is another photo sharing site. Also very popular with young people.
  • 11.  Don’t try to use every social media platform  Have a plan and set measurable goals  Share content – yours and other people’s  Share content regularly – but not too regularly  My general rule of thumb: once every weekday but not more than three times a day
  • 12.  Offer your followers things  Neil Gaiman wrote 12 short stories based on fan feedback on his Twitter page: @Neilhimself  Author Matt Iden recently hosted a book cover contest on his Facebook page: http://www.facebook.com/matthew.iden  Interact with people in a timely manner, and be positive
  • 13.  Be transparent  Do not delete people’s posts without thinking twice and getting guidance! Here’s a good place to start: http://www.jeffbullas.com/2014/08/20/the-6- critical-types-of-social-media-comments-you-must-plan- for/  Feel free to experiment  Use images and videos as much as possible  Give it some time and keep working at it
  • 14.  Limit the amount of time you spend on it  Limit the number of sites you use  Use a social media dashboards  My favorite is Hootsuite  Download social media apps on your phone
  • 15. Sophia McDonald Bennett sophiamcbennett@gmail.com www.sophiathewriter.com @SophiaWriter1 @SophiaMBennett