Originally presented at www.ecomchicago.com on October 17, 2014. "Social" Sandi Garcia helps you sort through the myths surrounding social media marketing benefits and help you decide if you need to include a social media strategy in your marketing efforts. She also helps you choose which networks are a best match for your customer base.
Introduction to Social Media, Pacific New Media June 4, 2016Shelley Simpson
Introduction to Social Media class, as part of Pacific New Media, University of Hawaii. Taught by Shelley Simpson and Amanda Tompkins, a good juicy time was had by all as we told you all our secrets (for only $50).
Social media has been around for a long time by internet standards, but marketers are still coming to grips with how to effectively tell their story on social.
This deck captures the latest social media changes and best practices across the networks most important to NewsCred: Facebook, Twitter, and LinkedIn.
Questions or comments? Find us on Twitter @newscred.
Introduction to Social Media, Pacific New Media June 4, 2016Shelley Simpson
Introduction to Social Media class, as part of Pacific New Media, University of Hawaii. Taught by Shelley Simpson and Amanda Tompkins, a good juicy time was had by all as we told you all our secrets (for only $50).
Social media has been around for a long time by internet standards, but marketers are still coming to grips with how to effectively tell their story on social.
This deck captures the latest social media changes and best practices across the networks most important to NewsCred: Facebook, Twitter, and LinkedIn.
Questions or comments? Find us on Twitter @newscred.
10 Resource-Packed Social Media Tips for Small BusinessesAmarpreet Kaur
You know that social media can help you grow your small business, but where do you start?
Your business needs a strategy before you start using social media. How is social media going to help your business? You need to be committing time and people.
These 10 resource-packed tips are sure to help your business take a head start in building a social profile!
Slides from our June 17, 2009 webinar.
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
Omni-channel Marketing: Earning Attention & Delivering Value in a Multi-Scree...Pam Moore
Omnichannel Marketing: Earning Attention and Delivering Value in a Multi-Screen World
Keynote presentation delivered by Pam Moore in Sweden at the Internet World Webbdagarna . The presentation covered the challenges and solutions businesses of all sizes face regarding inspiring, connecting, serving and selling to their customers in a multi-screen world. Discussed are best practices for content marketing, conversion optimization, retail, products and services.
Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016Pam Moore
Pinterest for business results. Provides advanced strategies and tactics to develop a Pinterest strategy, plan to inspire your audiences, increase brand awareness, generate leads and increase sales. Includes strategies to build your online digital platform / website, content marketing strategy, measure results and conversion optimization. Included is visual marketing best practices and loads of industry statistics. These tactics are helpful for large business to small business and entrepreneurs, b2b or b2c.
Nonprofit Marketing on a Shoestring Budget - May 2020Sharon Mostyn
Make the Most of Your Marketing Dollars!
Discover free and low-cost marketing opportunities with the goal of increasing your nonprofit's fundraising revenue. We'll cover pay-per-click advertising, search engine optimization, content marketing, social media, and email marketing for nonprofits.
Email Marketing How to Grow Your List by 400% Pam Moore
Keynote presentation delivered by Pam Moore, CEO / Founder of Marketing Nutz, Training & consulting agency offering boutique services helping brands of all sizes integrate and optimize digital & social technologies to increase brand awareness, nurture relationships and achieve business goals. Included in the presentation are strategies and tactics for email marketing to start, grow and optimize a list, nurture relationships, increase sales and achieve marketing and business goals. Includes recommendations on best practices as well as tools and technology.
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
Social media metrics movies marketers should trackSimplify360
Social Media is indeed changing the way movies are promoted. Movie companies now create viral campaigns and use social networks to build awareness about the movie.
Movie industry is now very much interested in connecting to the fans leveraging the vast reach of social media networks.
This deck showcases all those social media metrics which a movie marketer should track.
Take a look!
Social Media Success: Creating & Implementing a Social Media Plan! Rachel Eichen
During this two-part workshop, attendees will take the theory of social media plans and make them a reality for their library. Each attendee will develop a basic social media plan to implement at their library. Social Media to be discussed includes: Facebook, Twitter, Instagram, Tumblr, Pinterest and more.
The course includes:
Analysis of Social Media demographics
Exploration of effective posting techniques and times of major social media
Recommendations of uses for different social media
Recommendations for a social media schedule
Exploration of tools and statistics to make social media successful
Between classes, attendees will work one on one with the instructor on their custom social media plan.
Introduction to Social Media Marketing for E-commerce SellersSandi Garcia
View the live presentation at http://socialsandi.com/IntroSMMwebinar
Topics included are:
An introduction to the basic concept of social media marketing
Benefits of social media marketing for e-commerce
Differences between the most popular social media channels
Help you decide which social media channels are right for you
Tools available to help with social media marketing
How frequently you should post
What kind of content you should post
How much time you need to spend each week
Social Media & E-commerce (How social commerce works)Alexandru Rada
A quick brief about the beginning of social commerce and how it is related to existing social media and e-commerce.
Please feel free to follow me on @alexandrurada or visit my site at http://alexrada.com
Igniting Young Minds – for Entrepreneurship - Opportunities/Scope of Entrepr...Resurgent India
The scope of Entrepreneurship development in India is tremendous. The rising unemployment rate in India has resulted in growing frustration among youth. In addition there is always problem of underemployment.
10 Resource-Packed Social Media Tips for Small BusinessesAmarpreet Kaur
You know that social media can help you grow your small business, but where do you start?
Your business needs a strategy before you start using social media. How is social media going to help your business? You need to be committing time and people.
These 10 resource-packed tips are sure to help your business take a head start in building a social profile!
Slides from our June 17, 2009 webinar.
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
Omni-channel Marketing: Earning Attention & Delivering Value in a Multi-Scree...Pam Moore
Omnichannel Marketing: Earning Attention and Delivering Value in a Multi-Screen World
Keynote presentation delivered by Pam Moore in Sweden at the Internet World Webbdagarna . The presentation covered the challenges and solutions businesses of all sizes face regarding inspiring, connecting, serving and selling to their customers in a multi-screen world. Discussed are best practices for content marketing, conversion optimization, retail, products and services.
Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016Pam Moore
Pinterest for business results. Provides advanced strategies and tactics to develop a Pinterest strategy, plan to inspire your audiences, increase brand awareness, generate leads and increase sales. Includes strategies to build your online digital platform / website, content marketing strategy, measure results and conversion optimization. Included is visual marketing best practices and loads of industry statistics. These tactics are helpful for large business to small business and entrepreneurs, b2b or b2c.
Nonprofit Marketing on a Shoestring Budget - May 2020Sharon Mostyn
Make the Most of Your Marketing Dollars!
Discover free and low-cost marketing opportunities with the goal of increasing your nonprofit's fundraising revenue. We'll cover pay-per-click advertising, search engine optimization, content marketing, social media, and email marketing for nonprofits.
Email Marketing How to Grow Your List by 400% Pam Moore
Keynote presentation delivered by Pam Moore, CEO / Founder of Marketing Nutz, Training & consulting agency offering boutique services helping brands of all sizes integrate and optimize digital & social technologies to increase brand awareness, nurture relationships and achieve business goals. Included in the presentation are strategies and tactics for email marketing to start, grow and optimize a list, nurture relationships, increase sales and achieve marketing and business goals. Includes recommendations on best practices as well as tools and technology.
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
Social media metrics movies marketers should trackSimplify360
Social Media is indeed changing the way movies are promoted. Movie companies now create viral campaigns and use social networks to build awareness about the movie.
Movie industry is now very much interested in connecting to the fans leveraging the vast reach of social media networks.
This deck showcases all those social media metrics which a movie marketer should track.
Take a look!
Social Media Success: Creating & Implementing a Social Media Plan! Rachel Eichen
During this two-part workshop, attendees will take the theory of social media plans and make them a reality for their library. Each attendee will develop a basic social media plan to implement at their library. Social Media to be discussed includes: Facebook, Twitter, Instagram, Tumblr, Pinterest and more.
The course includes:
Analysis of Social Media demographics
Exploration of effective posting techniques and times of major social media
Recommendations of uses for different social media
Recommendations for a social media schedule
Exploration of tools and statistics to make social media successful
Between classes, attendees will work one on one with the instructor on their custom social media plan.
Introduction to Social Media Marketing for E-commerce SellersSandi Garcia
View the live presentation at http://socialsandi.com/IntroSMMwebinar
Topics included are:
An introduction to the basic concept of social media marketing
Benefits of social media marketing for e-commerce
Differences between the most popular social media channels
Help you decide which social media channels are right for you
Tools available to help with social media marketing
How frequently you should post
What kind of content you should post
How much time you need to spend each week
Social Media & E-commerce (How social commerce works)Alexandru Rada
A quick brief about the beginning of social commerce and how it is related to existing social media and e-commerce.
Please feel free to follow me on @alexandrurada or visit my site at http://alexrada.com
Igniting Young Minds – for Entrepreneurship - Opportunities/Scope of Entrepr...Resurgent India
The scope of Entrepreneurship development in India is tremendous. The rising unemployment rate in India has resulted in growing frustration among youth. In addition there is always problem of underemployment.
Presentation Hotel Website Marketing Be Curious V3CiaranDelaney
Thomas Dieben from BeCurious discusses hotel website design and marketing at the Hotel Website Marketing Conference in Amsterdam www.hotelwebsitemarketing.com
Proposal bull hotel website design & developmentmikerogerhexagon
Hexagon infosoft is software development and web application development and web design company in India. We are process and system driven company that gives deliverables in timely manner with great quality. We add value in your business and help to grow in better way.Hexagon is run on the best and standard management practices.
We are delivering highly cost effective and customer centric solutions with excellent quality. Our delivery model is as per the industry standard that designed on basis of customer requirement.
Digital Marketing Success for Travel and Tourism Websitestrainingaid
Presentation on digital marketing for tourism businesses and travel brands. Presenter: Ferdinand Weps, Co-Founder and Managing Partner, TrainingAid (http://www.trainingaid.org).
This presentation offers useful website and marketing tools and performance indicators, and practical tips that you can use to optimize the digital presence of your travel and tourism business - including search engine optimization (SEO) basics, web analytics tools to monitor your performance, and tools to track and measure your social media success.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
How to do better at social media. This is from a workshop I presented at Drake University on April 4, 2015. It includes:
• How to create native content for a platform
• Basic info about top 10 social networks
• How to improve what you currently do on social media
• How Facebook and Twitter work
• How to build your brand using Jabs
• New social media tools you can use today
• Strategies for building social media campaigns
This is a team session that I lead in January discussing the importance of Social Media Optimization including: social media tactics, social media analytics and techniques to aid in community management for social profiles of all different kinds.
Users were also asked to tweet their questions during the luncheon to contribute to discussion later.
Illawarra Digital Enterprise Program presentation of the key basics and strategies to become a connected business focusing on the business' online presence of websites, social media and content marketing
Charla sobre social media y personal branding para alumnos de Bachillerato que acudieron al Campus Preuniversitario de la Universidad CEU Cardenal Herrera en junio de 2014
Marketing your farm is crucial for success. Social media marketing adds another tool, along with traditional marketing avenues and yourself, as a way to get the word out.
Social Media for Small Businesses - A Forza Sponsored PresentationSusan Chesley Fant
This presentation sponsored by Forza Financial (http://www.forzafinancial.com) focuses on social media for small businesses and start ups for the Forza Financial micro lending community. Information on how to use social media to tell your story and make the sale is given. As well as how to start a Facebook page, Twitter feed, and Instragram accounts and what are some best practices for small businesses and entrepreneurs.
If your company or organization would like to sponsor a presentation about digital and social media marketing strategy contact me at susanchesley@gmail.com
OMiG at Inaugural GMIT Marketing Society talk, Tuesday 25th November 2014. Be sure to like our Facebook page www.facebook.com/GalwayMarketing and follow us on Twitter @GalwayMarketing and our website www.GalwayMarketing.ie
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
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Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
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Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Sincerely Social: The Real Benefits of Social Media Marketing for E-commerce
1. Sincerely Social:
The Real Benefits of Social Media
Marketing for E-commerce
October 16, 2014
Entire presentation is copyright Sandi Garcia, all rights reserved.
2. Sincerely Social: Agenda
1. What is social media marketing?
2. What are the benefits?
3. Who should use it?
4. How long does it take?
5. Which social media networks are best?
6. How do I know if it’s working?
7. What’s the ROI?
8. How do I get started?
9. What do I post?
10. Where can I learn more?
5. What is Social Media Marketing?
• Technical: “Social media marketing is the
process of gaining website traffic or attention
through social media sites. Social media
marketing programs usually center on efforts
to create content that attracts attention and
encourages readers to share it across their
social networks.”
6. What is Social Media Marketing?
• Reality: Social media has organic, public, 2-
way conversations about your brand, and they
happen whether you are there or not.
Join the conversation by starting the
conversation.
7. What is Social Media Marketing?
• Planning, sharing content people are interested in
• Engaging with your customers in genuine ways
• Self-promotion in moderation
• Using new technologies to reach anyone,
anywhere, anytime, on any platform
• Visibility off-marketplace
• LISTENING for other conversations & joining
– Mention.com
– Google Alerts
8. Fundamentals of SMM
1. Understand the nuances of your platform
2. Use a distinct voice
3. Drive your business goals
Source:
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World , p. 102,
Gary Vaynerchuck, 2013
9. #2
WHAT ARE THE BENEFITS OF
SOCIAL MEDIA MARKETING?
10. Benefits of Social Media Marketing
• Build your brand
• Easier retention of loyal customers
• Encourage trust with shoppers
• Search Engine Optimization (SEO)
• Customer service
• Product research before spending
• Increased sales (over time)
13. Who Should Use Social Media Marketing?
• Core business brand or core product defined
• Seasoned e-commerce merchants
• Positioned for growth with resources in place
• Plateaued
15. How Long Does it Take?
• It depends…
• Bare minimum post once/day (10-15 minutes)
(exception: YouTube, once/week)
• You get what you give
– More time, more channels, more reach
• Free tools like Feedly.com can speed things up
• Schedule ahead once/week (except Pinterest)
17. Which Social Networks Are Best?
• It depends…
– Identify your customer persona or target
demographic & match the channel accordingly
• Are your products highly visual?
• Do your products display well on video?
18. Facebook
• #2 most visited website globally & in U.S.
Source: Alexa.com, Accessed 10/17/2014
• 1 in 5 pages viewed on the internet are on Facebook
Source: Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
by Gary Vaynerchuck
• Facebook has 1.9 billion active users; 874 million mobile users
Source: Facebook.com (10/30/2013)
• Now used by 45% of all adults age 65+
Source: Pew Research Center’s Internet Project August Tracking Survey,
Aug. 7 – Sept. 16, 2013
• Only 3-5% of your posts appear in your followers feeds
Source: Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
by Gary Vaynerchuck
19. Twitter
• Public posts are limited to 140 characters
• #hashtags were born here & are a critical in-Twitter
communication tool
• Used by 31% of all internet users age 18-29
Source: Pew Research Center’s Internet Project August Tracking Survey,
Aug. 7 – Sept. 16, 2013
• 100% of your posts show in followers feeds
20. Google+
• Constantly evolving; it’s a layer of social media that
integrates with all things Google (SEO gold)
• There are now over 1 billion Google+ enabled accounts
• It has reached 359 million monthly active users, and is
growing at 33% per annum
• The 45 - 54 year old bracket increased its usage on Google+
by 56% since 2012
• #hashtags work and are important for trending
All stats this slide- Source: www.jeffbullas.com
21. Pinterest
• Highly visual! Fashion, Home Décor, Recipes = most popular
• Used like a search engine, people come here to explore
• 33% of on-line women and 8% of on-line men; more affluent
Source: Pew Research Center’s Internet Project August Tracking Survey,
Aug. 7 – Sept. 16, 2013
• Longevity: 50 percent of site visits happen after 3.5 months
of first Pinning (eBay Seller Take-away: Use GTC)
Source: piquora.com Pinterest ROI Study 11/22/2013
• Promoted Pins are coming soon for marketers
• #hashtags work
22. Instagram
• Mobile, mobile, mobile!!!
• More popular among people who live in urban areas
• 37% of adults on the internet, age 18-29, use Instagram
Source: Pew Research
• #hashtags are important to the search experience
• You cannot link to web pages in comments,
only in profile
• Rollout is in-progress for a paid advertising option
23. YouTube
• YouTube reaches more US adults (18-34) than any
cable network. Source: Fastcompany.com
• YouTube is the second larges search Engine, after
Google, and for many Millennials it is #1
• YouTube videos can be shared on Facebook and
Pinterest, and will play inside their windows
• YouTube has reached 1 Billion monthly users
Source: YouTube Blog, March 2013
• As a Google product, YouTube is SEO gold
25. How Do I Know if It’s Working?
• Monitor your Social Media
Key Performance Indicators (KPIs)
– Likes/Favorites/Hearts/Thumbs-up
– Total # of followers
– # new followers and # of unfollows
– Traffic reports on your website/marketplace
– Clicks
– Comments
– Sales Revenue & Sales Growth
27. What’s the R.O.I.?
Simple Formula:
ROI (%) = Gross Profit – Marketing Investment
Marketing Investment
If you have your own website, you can get the
value of sales resulting directly from social
media marketing through Google Analytics.
28. R.O.I. (continued)
Marketplace Sellers:
It’s NOT possible to calculate the R.O.I. of purely
your social media marketing, because eBay,
Amazon, and Etsy will not give you the exact
value of sales generated from social media links.
Rely on your other KPIs.
30. How Do I Get Started?
• Make a social media marketing plan
– Define your social media marketing goals
– Define your (quantifiable) benchmarks
– Draft a content calendar with major annual events
– Research channels and decide which to use
– Can you market your social media presence?
– Draft an action calendar to monitor success
– Consider hiring a coach to help get started
32. What Do I Post?
• Three general types of content
– Self-promotion
– Related interests for your audience
– Trending topics
• Four primary types of posts
– Text-only
– Photo
– Video (generally FB-loaded video or YouTube link)
– Links
33. Great Themes for Great Content
• Makes an emotional connection
• Original and in a natural voice
• Reflects your audience’s interests
• Offers ‘infotainment’ or inspiration
• Native to the SMM channel
34. #1 Rule: Ask Yourself
“Would I engage with this
if I saw it in my feed?”
If the answer is no, don’t post it.
36. Where Can I Learn More?
• Recommended Reading
– “Kick-Ass Social Commerce” by John Lawson
– “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk
– “The Cluetrain Manifesto” by Rick Levine et al
• On-line
– SocialSandi.com
– Study your competition
37. THANK YOU!
Visit www.SocialSandi.com for a free membership in
our education site.
Bonus for attendees!
Social Media Audit for just $20 (usually $50) or
25% off any set-up package!
E-mail me at Sandi.Garcia@Live.com to schedule
yours today!