This webinar provided 10 tips for using social media successfully: 1) focus on your website as the hub; 2) use OASIS planning; 3) tell good stories; 4) view it as a conversation; 5) optimize for mobile; 6) choose the right media; 7) be curious on Twitter; 8) keep it real-life; 9) post at optimal times; and 10) monitor and evaluate. The webinar emphasized being authentic, engaging in conversations, and using social media to collaborate and build communities rather than just promote an organization.
Building Communities: Increasing Online Engagement and AwarenessTechSoup Canada
TechSoup Canada presents a webinar for
the Canadian Association for Community Living on
How to build an online community through social media channels, what social media channels are out there, which ones should you be using, how to fit managing social media into your schedule, and tips for creating and curating great content to keep your community engaged.
Engaging Community through Content Marketing - Not Just another Social Media ...Elizabeth Quintanilla, MBA
Engaging Community through Content Marketing - Not Just another Social Media Presentation!
Gave this presentation at Texas State in San Marcus, Texas on October 25th, 2010. The audience was very engaged and enjoyed it!
Elizabeth Quintanilla
This is a presentation I was delighted to conduct at Green School on 6 May, 2011. It provides insight to how the world is changing and opportunities in education and business.
Come visit me via samanthabell.com.au for more information and Green School Bali at www.greenschool.org
Building Communities: Increasing Online Engagement and AwarenessTechSoup Canada
TechSoup Canada presents a webinar for
the Canadian Association for Community Living on
How to build an online community through social media channels, what social media channels are out there, which ones should you be using, how to fit managing social media into your schedule, and tips for creating and curating great content to keep your community engaged.
Engaging Community through Content Marketing - Not Just another Social Media ...Elizabeth Quintanilla, MBA
Engaging Community through Content Marketing - Not Just another Social Media Presentation!
Gave this presentation at Texas State in San Marcus, Texas on October 25th, 2010. The audience was very engaged and enjoyed it!
Elizabeth Quintanilla
This is a presentation I was delighted to conduct at Green School on 6 May, 2011. It provides insight to how the world is changing and opportunities in education and business.
Come visit me via samanthabell.com.au for more information and Green School Bali at www.greenschool.org
Rough ideas, perspectives and diagrams about the coolest thing since pirate radio. Yes, social media. Enjoy - but do note that this presentation works better when it's presented face to face.
Community & Collaboration: Blogalicious 2012Amy Mascott
Lance Rios (@LanceRios), Ericka Tinsley (@SwarthyDaisy), and Amy Mascott (@teachmama) share ways to build community and collaborate at Blogalicious Weekend 2012 in Las Vegas.
information from #weteach back-to-school local workshops held in DC, Orlando, Silicon Valley, and Seattle in September 2013 | features information on 5 technology tools guaranteed to make your school year better | http://weteachgroup.com | teach mama media, llc | http://amymascott.com
How to make your shit pop on the internet, for non-profits, activists, and organizers.
Some stuff clearly copped from the good people at Upworthy.
Also, I'm sorry that Slideshare broke my typography and my GIFs. You'll have to see it in person one day.
We were asked to speak at #SMByyc65 on Jun19th and speak about Pinterest.
We were honoured and put together a presentation that focused on the nuances of this social behemoth, the sociology, the interesting and where it's leading us now that it's carving its own path.
Here it for you to enjoy, ask your own questions and have your input!
Rough ideas, perspectives and diagrams about the coolest thing since pirate radio. Yes, social media. Enjoy - but do note that this presentation works better when it's presented face to face.
Community & Collaboration: Blogalicious 2012Amy Mascott
Lance Rios (@LanceRios), Ericka Tinsley (@SwarthyDaisy), and Amy Mascott (@teachmama) share ways to build community and collaborate at Blogalicious Weekend 2012 in Las Vegas.
information from #weteach back-to-school local workshops held in DC, Orlando, Silicon Valley, and Seattle in September 2013 | features information on 5 technology tools guaranteed to make your school year better | http://weteachgroup.com | teach mama media, llc | http://amymascott.com
How to make your shit pop on the internet, for non-profits, activists, and organizers.
Some stuff clearly copped from the good people at Upworthy.
Also, I'm sorry that Slideshare broke my typography and my GIFs. You'll have to see it in person one day.
We were asked to speak at #SMByyc65 on Jun19th and speak about Pinterest.
We were honoured and put together a presentation that focused on the nuances of this social behemoth, the sociology, the interesting and where it's leading us now that it's carving its own path.
Here it for you to enjoy, ask your own questions and have your input!
Writing skills can be improved by understanding grammar and basic concepts of tenses used (ex: present, past & future). Vocabulary is also necessary while writing any formal letter, application or some other documents. http://www.makemyessay.com/marketing-assignment-help/
Improve Your Writing Skills Instantly!Lorraine Lai
Practical tips to improve your writing skills no matter for business at work or in school!
- Understand different writing structures and when to use them
- Understand elements of good writing
- Learn best practices on the writing process
So you messed up. How do you explain your company's misstep to the public? This short document will give you several reasons why you should write an apology letter, and offer suggestions to help you write a good one. Companies are composed of people, and people make mistakes. It's often easy to forget: companies – even the world’s best ones – can get it wrong sometimes. And their mistakes will be there for all to see, because nowadays social media like Facebook and Twitter enable customers to quickly and easily make their voices heard, loud and clear. The proper thing to do then is not to sweep such a “negative” situation under the rug. Instead, you should analyze it, reflect upon it, address the complaints, and issue a public written apology. And you should do this swiftly, do not wait long to do so. Should you find yourself in such a situation, here’s a brief guide for writing a sincere corporate apology letter.
Aquire useful techniques for effective writing and learn skills that apply to all forms of writing. Writing PowerPoint Presentation Content slides includes topics such as: 16 rules of writing, 26 writing tips, writing pitfalls, excercises, applications, 8 slides on sentence structuring, writer’s block, solution to writer’s block, brainstorming, 4 slides on free writing, 5 slides on letter writing, introductory letters, sales writing, sales letters, report writing, framing a report, tips and mistakes for media dealings, how to’s and much more.
The most important words and phrases for apologising in emails and letters with a business English focus. Phrases using 'sorry', 'apologise' (apologize), 'apologies', and 'regret', which help you say sorry in informal, neutral and formal writing. Lots of grammar, vocabulary tips and examples given.
At a networking event or company meeting, you sometimes have to introduce yourself quickly. Presentation skills coach and professional speaker Gilda Bonanno explains how to introduce yourself with confidence and ease so you can make a connection to your audience, whether it's one or one hundred people.
For more on this topic, download Gilda's article, "How to Introduce Yourself Quickly" http://bit.ly/28ZXkvE
Get more public speaking and networking strategies from Gilda's e-newsletter: http://www.gildabonanno.com/Pages/newsletter.aspx
Social media:10 Reasons why EPIPers should be online & 4 ways to get started
A conversation with Erin Barnes of ioby and Sadia Kalam of Cause Effective
Wednesday, July 10, 2013
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
Slides delivered as part of the 'Benefits of Social Media' workshop at Voluntary Action LeicesterShire Future Focus 15 conference on 7th September 2015
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
Slides delivered as part of the 'Benefits of Social Media' workshop at Voluntary Action LeicesterShire Future Focus 15 conference on 7th September 2015
Social Media presentation used at Meades & Company Business Builder Forum July 2011.
Social Media - exploiting the tools for your business.
experts@meadesandco.co.uk
The most interesting thing about Twitter is that it entertaining, informative, connective, distracting, and (potentially) destructive – all at the same time. As with all this to keep in mind, what are the key things you need to know and understand about Twitter to use it effectively for your organization? Join us as we take you through our 10 essential Twitter tips!
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
10 tools to use in your social media and digital media marketing that are not Facebook (plus some tips for Facebook). This presentation was given by Chris Snider at an Ames PRAM Lunch and Learn on May 17, 2018.
Culture Change_Social Media & Communications Surgery_23rd JanJulie's Bicycle
Social Media & Communications Surgery: A Practical Guide To Ethical Brand Building
Know your #hashtags from your @mentions?
The difference between Replying and Retweeting?
If you want to learn all about the potential and pitfalls of social media from the comfort of your desk, come and join this free and practical Webinar where Julie's Bicycle will help you develop your online presence and effectively communicate your brand and ethics.
Learn about different social media platforms (the rules and jargon!) and social media strategic planning, with lots of creative and colourful examples of how arts organisations and practitioners have utilised social media to communicate their environmental actions, campaigns, and good practice. Communicating your business values demonstrates transparency, builds trust and opens new contacts and conversations.
As an outcome of the Webinar, Julie's Bicycle will also help you to create your very own environmental policy and action plan, so that you can document, share and communicate your good practice and aspirations.
While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people. Plus: 15 Things to Think About for 2010-2011.
Voluntary Action LeicesterShire - Social Media BasicsLasa UK
Social Media workshop delivered at Voluntary Action Leicestershire on 27th January 2015 to local groups and organisations. Covers the basics of social media use.
If Facebook were a country, it would be the most populous nation on earth ahead of China, with 1.39 billion people logging in each month. It has a suite of free and powerful tools enabling charities to reach new audiences and communicate their impact. But how can charities make the best of Facebook to connect with supporters and increase engagement with their cause?
In this webinar with digital marketing expert, Dawn Newton we will cover:
1 - Setting goals to increase engagement
2 - How to find out what interests your audience
3 - How to create varied content
4 - Becoming more playful and visual
5 - Clearly inviting interaction and crafting questions
6 - Listen and responding when you get interactions and encourage further discussion
7 – Review, refine and constantly improve
Lasa does lots more charity tech help and advice - find out more at:
Twitter: @lasaict
Web: www.lasa.org.uk/lasaict
This webinar is supported by the City of London Corporation's charity, City Bridge Trust.
Slides from November 2017 webinar with Jason King. In this webinar, we take an overview of Google Analytics, a free tool that provides a wealth of data that you can use to evaluate your success online, and help you make decisions to improve the reach of your website. This webinar is for any non-profit worker with responsibility for their charity’s website.
EU General Data Protection Regulation - Update 2017Cliff Ashcroft
This free Lasa webinar looks at why data protection is important in a digital world, and what practical things charities and civil society organisations can do to prepare for when the EU General Data Protection Regulations come into force in May 2018.
It is vital charities use the next 12 months to understand their new responsibilities and put the required processes in place.
Our webinar gives you the opportunity to ensure you are prepared for what’s to come by putting your #GDPR questions to our data protection expert and published author, Paul Ticher.
Lasa does lots more charity tech help and advice - find out more at: Twitter: @lasaict
Acknowledgements:
Lasa actively promotes and supports the Way Ahead – Civil Society at the Heart of London. See www.citybridgetrust.org.uk/publications/way-ahead/
This webinar is supported by the City of London Corporation's charity, City Bridge Trust. www.citybridgetrust.org.uk
Webinar for charities and beginners thinking about moving to Office 365. We briefly look at email, calendar, SharePoint and other features, charity pricing and take questions from the audience.
Using Technology to Help deliver Advice ServicesCliff Ashcroft
A quick look at the latest technology trends in the advice sector, from justice-as-a-service to online dispute resolution. Presentation at London Advice Conference, 8 February 2017
This webinar gives you an overview of Analytics, useful for any non-profit worker with responsibility for their website.
How successfully does your charity's website reach its intended audience? How well are you engaging with people online? What does and doesn't work on your website? How can you tell where your website's visitors are coming from or if they're viewing your website on a mobile device? The free Google Analytics tool provides a wealth of data that you can use to evaluate your success online, and help you make decisions to improve the reach of your website.
View the full presentation of webinar recording and slides at: http://connectingcare.org.uk/articles/detail/184
More on Google Analytics here: https://www.google.com/analytics/
This webinar follows on from our recent Google Ad Grants for Charities webinar: http://connectingcare.org.uk/articles/detail/webinar-google-ad-grants-for-charities
This webinar is supported by London for All, a London Councils’ funded project to capacity build London’s voluntary and community sector. More at: www.lvsc.org/londonforall/
If you’re already using or thinking of moving to Microsoft Office 365, you’ll need to think about where to store your precious documents.
Microsoft SharePoint integrates with Office 365 and allows organisations to set up a centralised, password protected space to store and manage documents, create an intranet and collaborate on projects.
In this webinar with charity IT experts, Co-Operative Systems, we look at:
• What is SharePoint and why use it
• Key features explained
• Migrating to SharePoint and what it doesn't say on the tin
• Practical demonstration of how SharePoint works
• Question & Answer
About Co-Operative Systems:
Co-Operative Systems have helped over 2,000 users onto Microsoft's Office 365 platform, and have been providing specialist IT support services to the non-profit sector since 1987. Their annual Where ITs @ event for charities is hosted by Microsoft. Read more about Co-Operative Systems at: www.coopsys.net
Presentation given at Children England's Virtually Ready conference, 24 January 2013.
**CREDITS**
This presentation is remixed and adapted from “What the F**K is Social Media” by Martha Kagan of espresso.com under Creative Commons Licence Attribution-Non-Commercial 2.5, and added to with nuggets of our own received wisdom (yes, really).
Thanks also to Idealware.org for their excellent Social Media Decision Guide which informs some of the slides on which social media to use.
All images are from iStockphoto.com unless otherwise acknowledged.
http://creativecommons.org/licenses/by-nc/2.5/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Epistemic Interaction - tuning interfaces to provide information for AI support
Top 10 social media tips
1. How to fight the credit crunch or do
more with less
Social Media
10 tips for success
Miles Maier Twitter @LasaICT
Paul Webster Twitter @WatfordGap
2. Webinar Presenters
Miles Maier – Lasa
Paul Webster – Lasa
www.londoncouncils.gov.uk/grants
London Councils is committed to fighting for more resources for London and getting the best possible deal for London's 33 councils. London
Councils has a website about its grants service. To read about our grants funding and the work of some of the 300 groups we support
Supported by:
3. About Lasa
• 30 years of trusted advice
• Knowledgebase, Suppliers Directory,
Connecting Care, advicelocal
• www.lasa.org.uk/
• Welfare Rights
• www.rightsnet.org.uk
4. Webinar Tips
• Ask questions
Post questions via chat or raise your virtual hand
• Interact
Respond to polls during webinar
• Focus
Avoid multitasking. You may just miss the best part of
the presentation
• Webinar PowerPoint & Recording
PowerPoint and recording links will be shared after the
webinar
5. Social media is online media that starts
conversations, encourages people to pass it on
to others, and finds ways to travel on its own.
Idealware - http://www.idealware.com
8. ....if Facebook
were a country, it
would be the third
most populated in
the world, ahead
of the United
States.
Only China & India are more populated
9. • From population of 63.3million, there are 54.8million Internet users
• 96% of internet users aged 18-34 are on one of more social networks
• Use of social networks is 64% of all the time spent on the internet in UK
• Average time spent online per person everyday is 4hr 6mins (1 hr 34m from
mobile)
• The main networks - showing active users as % of connected population
• Facebook – 31.5 million users, 26% are aged 25-34 (Comscore – Dec 2013)
• Twitter – 15 million users, 40% just read & don't post (Twitter – Sept 2013)
• Linkedin – 10 million users (Linkedin – Mar 2013)
• Google+ – 3.9 million active users (12.6 mill reg'd) (Weare.social – Dec 2013)
• YouTube – is the second most popular search engine
10. You’re Famous!
Whatever social media activity you have started,
there will be others talking about you.
Don't ignore - Be Aware
13. • Use social media to drive traffic to your ‘hub’
or website
• Social media channels are spokes
• Use video/audio for impact
• Interactive and dynamic web is changing the
way society interacts with supporters,
customers and friends... so very important
for a charity too
1. Get the Hub right
14. 1. Get the Hub right
Colalife website
does a good job
of pulling
together its
social media
channels
www.colalife.org/
16. • Objectives – have clear goals and messages
• Audience – research your audience, who/where are they?
• Story – tell your story
• Implement – pick the right tool to reach your audience
• Sustain – engage and sustain conversations. Make sure
to check your ‘metrics’ to know what success looks like
• c/o www.idealware.org
• Don't neglect your 'offline' and use 'hooks' to content
• Encourage people to return with new links and content
• Engage with people on line, be receptive, respond, react
2. OASIS - Planning
17. O-A-S-I-S:
Much planning
and design has
gone into making
this site clear,
accessible and
easy to use for its
target audience
www.healthwatchtorbay.org.uk/
19. 3. Tell a good story
1. Once upon a time... Starts the story to introduce the person.
2. And every day... Sets out life before the challenge or incident.
3. Until one day... Action of the story with the challenge & goal.
4. And because of this... Any barriers or obstacles they face.
5. Until finally... This ends the story with the resolution.
•Don't always re-tell an old story, but something real & current.
•Use language familiar to the audience and don't forget Your
Organisation already IS a story
•Use your website … a blog … Facebook … YouTube etc.
(From www.networkforgood/npo)
20. Chef Jamie Oliver supported campaign to get
better school meals and link to the “Mary's
Meals” JustGiving campaign raising funds for
school food in Africa. Then ...
3. Tell a good story
Started by 9 year old Martha Payne in
April 2012 as a school writing project to
document lunchtime meals
Seen by social media users … but as not
all reviews of the food were good, the
local council tried to close it down… which
generated MORE interest!
http://neverseconds.blogspot.co.uk/
21. • A target of £7,000, now (Nov 2014) at £143,341 for Mary's Meals
• A book of the story has been published to raise more funds
• A local council changed it's social media policy
• The blog has over
10,000,000 hits
• But, the important
part...
• Children who would
have been hungry in
African schools are
now being fed!
3. Tell a good story
23. • Build relationships through conversations
• Be prepared to connect people to others, not take all the
limelight ... one day people will connect back to you!
• When your organisation is mentioned - acknowledge and
engage - you never know where it may lead!
• Share generously and give more than you expect back
• We all have a small piece of the jigsaw - between us we
can build the full picture
4. It's a conversation
24. 4. It's a conversation
Example of how a
Twitter conversation
led to a workshop with
a local CVS...
25. 5. Think Mobile
Everything in this 1991 advert
(and more) now in single
smartphone.
And for less money.
Affordable Tablet PCs
< £80 (e.g. Hudl)
26.
27. • We spend 3.26hrs/day on smartphone, checking it 221
times... calls are only 5th most popular activity!
• First thing in the morning, last thing at night - make your
organisation's news & stories seen
• Of web users: 98% never more than 3 metres from phone,
31% check Facebook first in bed
• 12.5% of web users don't own a desktop/laptop and mobile
will overtake desktop for web access.
• Tip - Does your website work on a smartphone? Responsive
design that adapts to device being used.
5. Think Mobile
28. 5. Think Mobile
Make a mobile / on-line annual report like www.charitywater.org/
29. Finding the right tool for the task
http://nptechuk.wordpress.com/sms-links/
From Flickr – Claire Sutton and justinbaeder
6. Media Suitability
30. 6. Media Suitability
• Make it Personable
• Press releases are dull (OK at Start & End of project)
• Use Mixed Media and combinations by audience
• Audio - Soundcloud / Mixlr
• Photos - Instagram / Flickr
• Video - Youtube / Vine
• Some people may be more comfortable speaking than
being filmed. Can be just as powerful.
• Have a website – even just a Wordpress, Squarespace or
Weebly site to Tell your Stories
33. • Be a detective - look at who other people follow + their networks
• Be bold – add to conversations in a positive way
• Be visual - share relevant pictures
• Connect and share - give more than you ask, get more than you expect
• Have an attention grabbing biog & profile and promote it
• on Twitter - it's your shop window
• on-line (website) & off-line (e-mail sig & newsletter)
• Lists are your friends – curate lists of people, causes, keywords
• Hashtags are your noise filters - use around topics
7. Be curious on Twitter
34. 7. Be curious on Twitter
https://twitter.com/alzheimerssoc
Promote your
cause in the
header image
35. 8. Keep it real-life
(http://www.slideshare.net/Paulbromford)
36. • Don't put anything on social media you'd not want to your mother
to read! Personal / Professional accounts
• Naturally embedded for the whole organisation to use
• Trust Volunteers and Staff to be active on social media
• Empower Managers to share conversations with peers and
lead the organisation's use of technology
• Give Boards & Trustees Confidence the organisations is being
well represented on-line
• Like a face to face meeting, you are representing your
organisation ... but on-line
• Authenticity wins. Don't wear a mask ... be yourself
• Be A Human! Say Thank You!
8. Keep it real-life
37. TNT Social Media Guidelines - Just 2 Pages
http://www.tnt.com/content/dam/corporate/pdfs/Archive/Presentations/2014/tnt_social_media_employee-guidelines_2014en.pdf
8. Keep it real-life
38. 9. Choose the right time
http://flickr.com/photos/61718807@N07/7676798058
39. • Highest engagement on Facebook in the UK is on Fridays and
on Twitter in the late evenings.
• Have a Daily -> Weekly -> Monthly posting schedule
• If busy, have a plan to maximise your time
• Browse & Reply to followers (35%)
• Monitor Lists, Hashtags & Groups (25%)
• Post your pre-written updates & links (15%)
• Check Analytics & take away actions to tweak (10%)
• Schedule Posts to links or with news (5%)
• It's 24/7. Don't 'walk away' from being social - respond to
immediate alerts and replies to scheduled content or if your
organisation is mentioned
9. Choose the right time
40. 9. Choose the right time
…and use your precious time on the right channels
42. • Building relationships matters more than number
• Free tools - some Twitter, some aggregate sites
• Sparkwi.se, Tospy, SocialBro, Social Mention
• Twitter Analytics - https://analytics.twitter.com
• Twitter ratings in Hootsuite - http://grader.hootsuite.com
• Facebook - https://www.facebook.com/FacebookInsights
• Websites – use Google Analytics for stats
• Be flexible if a strategy isn't working - adapt it.
10. Monitor & Evaluate
44. Summary - Get these right...
• Don't hide from social media - others aren't
• Don't look at social media as 'something different', you can still
tell the same stories, but through a better medium
• Clearly see how social media can help whole organisation
• Be visible on line with an accurate profile
• Open and sharing - collaborative with others
• Be social, be human - it's social media not selling media
• Trust staff to speak positively about your cause & aims
• Always respond, Always say thank you
46. Lasa ICT Knowledgebase – 400 articles on using technology
• www.ictknowledgebase.org.uk
AbilityNet – making technology accessible for all
• www.abilitynet.org.uk
Technology Trust – donated hardware and software
• www.tt-exchange.org
Community How To – doing more with digital
• www.communityhowto.com
KnowHow NonProfit – crowd-sourced tips and tricks
• http://knowhownonprofit.org
Media Trust: All Our Stories – tell your story better
• http://resources.mediatrust.org/allourstories/
Our top resources for non
profit technology
47. Social media for health & social care
• Connecting Care – tech resources for health and social care
• www.connectingcare.org.uk
• WeNurses – social media for health-care professionals
• http://wecommunities.org/resources/twitterversity
• Stay safe online guidance for learning disabled
• www.learningdisabilities.org.uk
• Idealware - Social Media Decision Guide
• www.idealware.org/reports/nonprofit-social-media-decision-guide
Care Act will make it important for social care providers to tell their story
49. Next steps?
Start small – what
could you try in your
organisation today?
Keep it relevant
and human and it
does take time
We've seen social media as an enabler,
collaborating & building communities
50. Thank You
Miles Maier – Project Manager
mmaier@lasa.org.uk 020 7426 4496
Paul Webster – Community Builder & Technology Consultant
pwebster@lasa.org.uk 020 7426 4498
Editor's Notes
3. Orientation (IR)
HANDOVER CHAIR FROM IR
REMINDER TO MUTE/UNMUTE #6
Increases ... Communication to Action is increased. Messages sent and opinion sought has potential to be highly responsive, if not instant.
Widens ... For example a question asked or a website link you mention on Twitter will often be widely circulated (or ReTweeted) outside of your network to people you probably never dreamed would see it. If you campaign has an interesting message people will want to tell each other virally. Sometimes you need to get this message to a particular group of people some times you need to let as many people know as possible.
Deepens ... On two levels as conversations are TWO-WAY and with people who WANT TO LISTEN. People have chosen to follow you and you have chosen to follow them. Ready made links.
Increases ... Communication to Action is increased. Messages sent and opinion sought has potential to be highly responsive, if not instant.
Widens ... For example a question asked or a website link you mention on Twitter will often be widely circulated (or ReTweeted) outside of your network to people you probably never dreamed would see it. If you campaign has an interesting message people will want to tell each other virally. Sometimes you need to get this message to a particular group of people some times you need to let as many people know as possible.
Deepens ... On two levels as conversations are TWO-WAY and with people who WANT TO LISTEN. People have chosen to follow you and you have chosen to follow them. Ready made links.
Facebook 845m
China 1.3bn, India 1.2bn, USA 313m
Work through each of the voluntary sector problems relating to social media.
Work through each of the voluntary sector problems relating to social media.
Increases ... Communication to Action is increased. Messages sent and opinion sought has potential to be highly responsive, if not instant.
Widens ... For example a question asked or a website link you mention on Twitter will often be widely circulated (or ReTweeted) outside of your network to people you probably never dreamed would see it. If you campaign has an interesting message people will want to tell each other virally. Sometimes you need to get this message to a particular group of people some times you need to let as many people know as possible.
Deepens ... On two levels as conversations are TWO-WAY and with people who WANT TO LISTEN. People have chosen to follow you and you have chosen to follow them. Ready made links.